Food Consumption Patterns Part 2

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Table A8-9: Top fortified foods for children
Food item
% (N=78)
Milk 20.51%
Shakes 15.38%
Malta 10.26%
Cheese 7.69%
Baby food 6.41%
Cornflakes 6.41%
Fortified food for adults
Respondents were asked to list the three most common fortified foods for adults. When considered
together, milk-based beverages (including milk and canned shake-type drinks) were cited by the
largest number of respondents, and therefore were top sellers in the greatest number of stores.
Twenty-four respondents (73%) listed one or two of these products as among their three most
commonly purchased fortified foods for adults. They accounted for 34% of the 86 listing for top
products in this category. Malt-based beverages (Malta, malt extract, and Guinness) accounted for
a slightly greater share of the total responses (38%), although they were named by slightly fewer
stores (22 out of 33, or 67%). Canned fruit and vegetable juices (V8) were the next most common
product in the category, appearing on the lists of 9 (27%) of respondents, and representing 10% of
the total responses.
Table A8-10: Top 5 fortified foods for adults
Stores listing
Food item
(N=33)
Milk-based drinks (shakes, milk) 24
Malt-based drinks (Malta, extract, Guinness) 22
Juice 9
Cornflakes 4
Cheese/Processed juice/Energy drinks 2
Table A8-11: Top 5 fortified foods for adults
Food item
% (N=86)
Malt-based drinks (n=33) 38%
Milk-based drinks (n=29) 34%
Juice 10%
Cornflakes 5%
Cheese/Processed juice/Energy drinks 2%