Food Consumption Patterns Part 2

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97 Market Size To arrive at estimates of potential market size we drew on the random 632 respondent Consumer Survey. The logic behind the calculation was that a person likely to purchase a peanut based RUTF is one who, A) Buys prepackaged snack foods B) Eats peanuts or peanut butter: calibrated to provide a range of estimates based on the frequency that a person reported buying peanuts and/or peanut butter. Specifically, 1. eats peanuts or peanut butter at least daily 2. eats peanuts or peanut butter at least once per week Figure 61: Venn Diagram for Market Size Calculation Eats Peanut s or Peanut Butter RUTF Buyers Buys packag e snack foods Our calculations in Table 26, following page, are based on two additional assumptions, 1) That events A and B are above are independent, meaning that the probability that a person eats peanuts butter does not change the probability that the person eats packaged snacks. 2) That children are likely to eat peanuts and/or peanut butter at least as frequently as adults— something evident in the data shown earlier on. With these assumptions, we then multiplied the resulting probability figures (A*B) by the population for each of the following sample sets, a) Port-au-Prince metropolitan area b) All of urban Haiti c) All of rural Haiti d) All of Haiti Caveats and additional information We could have eliminated the population under 3 years of age, but the fact is that if it is known RUTFs are high value foods then we can assume from the use of other foods that they may be used in infant foods as well as for toddlers. Not included in the calculations are that, 96% of those interviewed said they would be more likely to purchase a prepackaged product if they knew that it had more vitamins than competing brands. This adds support to the likelihood that RUTFs will sell. 85% percent of the respondents said that they would purchase the peanut paste shown during the course of the interview
98 Table 28: Market Size Calculations Probably Conditioning Factors Calculation of probability Population Market Size Estimates Area A Bi Bii A x Bi A x Bii D A x Bi x D A x Bii x D Buys prepack snack foods Eats peanuts or peanut butter at least daily Eats peanuts or peanut butter at least once per week Probability respondent would purchase a peanut based RUTF at least daily Probability respondent would purchase peanut based RUTF at least daily Pop (millions) Population over 3 years of age that would purchase Daily Population over 3 years of age that would purchase At least once per week Rural (n=153) .92 .56 .79 0.51 0.73 4.7 2.4 3.4 Metro (n=216) .90 .55 .85 0.49 0.76 3.0 1.5 2.3 Peri-Urban (n=103) .90 .46 .84 0.41 0.76 3.0* 1.2 2.3 Prov Urban (n=101) .92 .70 .90 0.64 0.83 1.9 1.2 1.6 Town (n=59) .88 .50 .64 0.44 0.56 1.0 0.4 0.6 Total (632) .91 .55 .85 0.50 0.77 10.8 5.4 8.3 *Estimated sub-population. Not included in total
Page 1 and 2: RESEARCH REPORT part II of 2 parts
Page 3 and 4: Contents 9. The Entrance of Importe
Page 5 and 6: Figure 37: Bongu Brand and Bonlé/A
Page 7 and 8: 71 Entrance of Snack Foods Manufact
Page 9 and 10: 73 Consumers themselves explain why
Page 11 and 12: 75 Figure 30: Some of the Foods tha
Page 13 and 14: 77 It gets worse, while Carnation a
Page 15 and 16: 79 None of this is to say that Bong
Page 17 and 18: 81 Government vs. Merchant Elite: W
Page 19 and 20: 83 increased imports following the
Page 21 and 22: HG per mammit 85 in the dry Departm
Page 23: 87 Figure 43: Peanut Marketing Chai
Page 26 and 27: 89 None of this is to say that only
Page 28 and 29: 91 Figure 47: Opinion on Which Sex
Page 30 and 31: 93 Figure 52: Time of Day that Resp
Page 32 and 33: 95 Distributors Profit Margins In T
Page 37 and 38: 99 Distributors and Credit All dist
Page 39 and 40: 101 most fortified foods category,
Page 41 and 42: Figure 62: Dueling Economies 103
Page 43 and 44: 105 Annex 1: Contacts Table A1-1 Go
Page 45 and 46: 107 Table A1-4: Focus Group Partici
Page 47 and 48: Table A1-4: Focus Group Participant
Page 49 and 50: 111 Staff and Survey Structure Surv
Page 51 and 52: 113 Annex 3: Most Nutritional Foods
Page 53 and 54: 115 sauce. Ginger goes with sw
Page 55 and 56: 117 Table A3-4: Rank of Mentioned F
Page 57 and 58: 119 Table A3-6: Total of all Foods
Page 59 and 60: Table A3-8: Women General Item Freq
Page 61 and 62: Table A3-10: Children Item Frequenc
Page 63: 125 ANNEX 4: Cultural Consensus Plo
Page 66 and 67: 127 Secondary Meals When asked most
Page 68 and 69: 129 Food Combination Rules for Seco
Page 70 and 71: 131 Anything Malta is fortifying an
Page 72 and 73: 133 Annex 6: Cost and Profit Analys
Page 74 and 75: 135 Annex 7: Boutik Survey For the
Page 76 and 77: 137 Table A7-5: Summary of Boutik S
Page 79 and 80: Percentage (%) 139 Annex 8: Port-au
Page 81 and 82: 141 Cookies and cheese puffs also r
Page 83 and 84: 143 Table A8-9: Top fortified foods
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Percentage (%) 145 100% Figure A8-3
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147 Figure A8-5: Restocking frequen
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149 Table A8-17: Most Common Foods
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151 50% 40% 30% 20% 10% 0% Figure A
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153 Annex 11: RUFTs Nutrition and C
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130 Annex 13: Super Market Data: Im
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132 Annex 14: Most Popular Snack Br
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134 Table A14-5: Popular Snacks, Pr
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136 Table A15-4 summarizes Consumer
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138 Ministère de l'Économie et de
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140 a. pierres précieuses et méta
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142 Par la suite, la SGS transmettr
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144 16. Chaque convention d'achat c
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146 h. que le vendeur est avisé qu
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148 Consumer Taste Test Questionnai
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And you, do you think that could re
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10_Grade 11_Grade 12th_Grade 13th_G
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yes no Who most frequently eats it?
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Does anyone in your house currently
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158 Rice* Corn* imported same local
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160 Boutik (neighborhood store) Que
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GPS coordinates can only be collect
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yes no do you give credit to you cl
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166 WORKS CITED Alvarez and Murray,
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168 Katherine Harmon Courage | July
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170 USDA 2005 Dietary Guidelines fo
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Food Consumption Patterns Part 2

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