Food Consumption Patterns Part 2

96
Figure 57: Reported Most important motivation
for Choice of Snack (Consumer Survey (N = 632)
quality
healthfulness
price
familiarity
other
2%
19%
17%
12%
49%
0% 20% 40% 60%
Probability of Sales
Considering the anticipated sale of the peanut butter product, distributors and redistributors split
around the opinion that it would sell. An equal number of respondents of both types said that it
would “not sell” as said that it would “sell hot”, with a 3 to 1 majority estimating that it would at
least sell (Figures 49 and 51, below). The consensus is that it must come in three flavors, salty,
spicy, and sweet. Overall, 13 of 19 thought that the peanut butter would sell. Interestingly, while
fewer of the distributors thought that peanut butter would sell, more of them thought that it might
sell very well.
Figure 58: Distributors Anticipated popularity of Peanut Butter Sachets
Very Hot Hot Sell Not Sell Not Sell At
All
0 2 1 2 0
Figure 59: Re-distributors Anticipated popularity of Peanut Butter Sachets
Very Hot Hot Sell Not Sell Not Sell At
All
0 3 7 3 1
Figure 60: Combined Distributors and Re-distributors Anticipated popularity of Peanut Butter Sachets
Very Hot Hot Sell Not Sell Not Sell At
All
0 5 8 5 1