Food Consumption Patterns Part 2
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94<br />
Market Potential and Analysis for Peanut Based RUTFs<br />
To get an idea of potential market size for peanut<br />
based RUFTs, interviewers used small clear sachets<br />
of peanut butter as props for posing questions (see<br />
Photo 52). Eighty-five percent (85%) of respondents<br />
said they would buy it (Figure 45). Table 24 below<br />
summarizes that most said that they would like to pay<br />
5 HG; 69% sixty-nine percent thought they could sell<br />
it, saying they would like to pay 3 HG (median) and<br />
sell it for 5 HG (median). The recommended number<br />
of sachets per case was a median of 100 sachet; 75%<br />
felt that there was a sufficient quanity in the sachet,<br />
96% would pay more for if it were bigger.<br />
Photo 52: Sachet of peanut butter<br />
Figure 54: Would Purchase a<br />
Sachet of Peanut Butter (N = 632)<br />
yes, 85%<br />
no, 15%<br />
Photo 53: Local vs. Imported Peanut<br />
Butter for sale in super market<br />
Table 26: Likelihood of Purchase, Preference and Price for Peanut Butter Sachet<br />
Would<br />
Would<br />
Would at most Amount pay Sure that Average<br />
least likely in the more for they suggested<br />
purchase purchase sachet is larger could wholesale<br />
once daily in a store sufficient quantity resell it price<br />
Would<br />
purchase Hoped<br />
Peanut purchase<br />
Butter price as<br />
Sachet consumer<br />
Average<br />
suggested<br />
resale<br />
price<br />
85% 5 HG 68% 70% 75% 96% 69% 6.8 HG 10.3 HG
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