Food Consumption Patterns Part 2

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74 Cost and the Entrance of Prepackaged Fake Nutritious <strong>Food</strong>s Where we can learn more about consumer interest in cost, and the evolution of prepackaged foods on the popular Haitian market is with regard to those that Haitians thought were healthy and which, as seen in Section 5, have been relied on as ingredients for making protein rich baby foods and the remontan, and fortifying malts and fruit juices: specifically cheese and condensed milk, both products increasingly being substituted with lower cost “fake” products. i And here, any doubt about the power of pricing over the quality of ingredients can be put to rest by considering the success of low cost products such as those sold by what is arguably the most successful Haitian food enterprise, Bongu (Deka Group S.A.). Bongu, like most Haitian corporations, specializes almost entirely in importing and distributing products produced and manufactured outside of Haiti. In the past decade Bongu has taken a major share of markets in spaghetti from Princessa (Bocel Group of the Dominican Republic), salted crackers from Guarina (Molinos Modernos of Gutemala), condensed milk from Carnation (United States), processed cheese from La Vache Qui Rit (France), protein shakes from Sport Shake (United States), and Corn Flakes from Shurfi (United States). The most obvious way that Bongu has gained market share is by undercutting the competition in cost (see Figure 21). 1 Bongu Products 1 in the context of the critique made here, it should be mentioned that directors of Bongu have expressed to the consultant regret over the decline in local production and an interest in elevating the nutritional quality of foods on the popular market
75 Figure 30: Some of the <strong>Food</strong>s that Bongu has priced out of the Popular Market $ 160 gde $ 130 gde $ 5 gde 2 for $5 gde Bongu $44 gde $ 75 gde $30 gde $20 gde Bongu also uses a keen understanding of the preferences of Haitian consumers. Tapping the Haitian interest in products the company repackages and markets imported products under the nationalist label “Bongu”—Kreyol for “Tastes Good”— and associates its products with Haitian athletes and musicians while $75 gde $50 gde touting the moto “Bon pour la sante” (good for the health)—Figures 22 and 23. local Figure 31: Bongu Association with Sports Figure 32: Bongu Good for the Health
Page 1 and 2: RESEARCH REPORT part II of 2 parts
Page 3 and 4: Contents 9. The Entrance of Importe
Page 5 and 6: Figure 37: Bongu Brand and Bonlé/A
Page 7 and 8: 71 Entrance of Snack Foods Manufact
Page 9: 73 Consumers themselves explain why
Page 13 and 14: 77 It gets worse, while Carnation a
Page 15 and 16: 79 None of this is to say that Bong
Page 17 and 18: 81 Government vs. Merchant Elite: W
Page 19 and 20: 83 increased imports following the
Page 21 and 22: HG per mammit 85 in the dry Departm
Page 23: 87 Figure 43: Peanut Marketing Chai
Page 26 and 27: 89 None of this is to say that only
Page 28 and 29: 91 Figure 47: Opinion on Which Sex
Page 30 and 31: 93 Figure 52: Time of Day that Resp
Page 32 and 33: 95 Distributors Profit Margins In T
Page 34 and 35: 97 Market Size To arrive at estimat
Page 37 and 38: 99 Distributors and Credit All dist
Page 39 and 40: 101 most fortified foods category,
Page 41 and 42: Figure 62: Dueling Economies 103
Page 43 and 44: 105 Annex 1: Contacts Table A1-1 Go
Page 45 and 46: 107 Table A1-4: Focus Group Partici
Page 47 and 48: Table A1-4: Focus Group Participant
Page 49 and 50: 111 Staff and Survey Structure Surv
Page 51 and 52: 113 Annex 3: Most Nutritional Foods
Page 53 and 54: 115 sauce. Ginger goes with sw
Page 55 and 56: 117 Table A3-4: Rank of Mentioned F
Page 57 and 58: 119 Table A3-6: Total of all Foods
Page 59 and 60: Table A3-8: Women General Item Freq
Page 61 and 62:
Table A3-10: Children Item Frequenc
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125 ANNEX 4: Cultural Consensus Plo
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127 Secondary Meals When asked most
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129 Food Combination Rules for Seco
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131 Anything Malta is fortifying an
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133 Annex 6: Cost and Profit Analys
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135 Annex 7: Boutik Survey For the
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137 Table A7-5: Summary of Boutik S
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Percentage (%) 139 Annex 8: Port-au
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141 Cookies and cheese puffs also r
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143 Table A8-9: Top fortified foods
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Percentage (%) 145 100% Figure A8-3
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147 Figure A8-5: Restocking frequen
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149 Table A8-17: Most Common Foods
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151 50% 40% 30% 20% 10% 0% Figure A
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153 Annex 11: RUFTs Nutrition and C
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130 Annex 13: Super Market Data: Im
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132 Annex 14: Most Popular Snack Br
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134 Table A14-5: Popular Snacks, Pr
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136 Table A15-4 summarizes Consumer
Page 106 and 107:
138 Ministère de l'Économie et de
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140 a. pierres précieuses et méta
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142 Par la suite, la SGS transmettr
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144 16. Chaque convention d'achat c
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146 h. que le vendeur est avisé qu
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148 Consumer Taste Test Questionnai
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And you, do you think that could re
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10_Grade 11_Grade 12th_Grade 13th_G
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yes no Who most frequently eats it?
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Does anyone in your house currently
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158 Rice* Corn* imported same local
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160 Boutik (neighborhood store) Que
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GPS coordinates can only be collect
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yes no do you give credit to you cl
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166 WORKS CITED Alvarez and Murray,
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168 Katherine Harmon Courage | July
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170 USDA 2005 Dietary Guidelines fo
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