G&S Nursery Fall 2015 Newsletter
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’S<br />
Insider<br />
WINTER <strong>2015</strong><br />
A GROWING<br />
BUSINESS<br />
PREPARED ESPECIALLY FOR <br />
WHAT’S INSIDE | THIS ISSUE<br />
WWW.GSNURSERY.COM<br />
386.754.0161<br />
YOUTUBE STARS AND FANS<br />
BILLY LOOKS UP<br />
INTRODUCING SANTY LACEY
Message Saying to My Good-Bye Astronaut Dad to <strong>2015</strong><br />
Greetings friends!<br />
We stand once again at the crossroads of another year; the<br />
inevitable moment when we look back and reflect on all<br />
that has happened in the last 12 months, followed by a look<br />
forward with every intention of charting an ambitious course<br />
for the future. As I write, I feel a little sheepish because I realize<br />
that this is the same thing everyone writes at this time of<br />
year. But I think being original sometimes needs to take a<br />
back seat to marking the passing of another year. These are<br />
important milestones that nudge us to look up from all the<br />
day-to-day tasks that occupy our thoughts and allow us to<br />
see if we’re headed in the right direction.<br />
G&S <strong>Nursery</strong> is now 21 years old. We<br />
started with a $300 investment made by a young man named<br />
Gabriel Curry, who had just gotten married while still in his<br />
teens. He and his bride Betsy received some cash as a<br />
wedding gift and Gabriel decided to devote a portion of that<br />
money towards nursery supplies and some liriope, which<br />
he divided and grew out for sale to landscapers. He kept<br />
reinvesting his profits back into his plants, and before too<br />
long he had earned the respect of his father-in-law Scott Stewart,<br />
who pitched in some land and some capital, and the two became the G and the S of<br />
G&S.<br />
Curry<br />
We’ve been through some boom times and some lean times. Four years ago, we<br />
were holding on for dear life while the nursery business and the economy in general<br />
was driving many good nurseries out of business. But we held on, by the grace of<br />
God.<br />
Things are better now. We’re very grateful for the return to normalcy that many of<br />
our clients are enjoying as well as the new clients that have found us in the last year.<br />
We’re also grateful for our great staff of hard-working people. Billy treated us to<br />
Scenes from a cookout:<br />
Clockwise from top: Grillmaster Billy at the Weber kettle; Gabriel<br />
goes through the line; Felix, Moises, and the others enjoy their<br />
lunch.<br />
2<br />
2
his annual cookout on the day before Thanksgiving, grilling up hamburgers on his<br />
Weber kettle for all the nursery workers and anyone else who lends their help to our<br />
operation. Co-owner Gabriel Curry dropped by as did our accountant, retired driver<br />
Charlie Morris, and a few others. Some even stayed after the meal for a soccer<br />
game that was surprisingly athletic, considering the amount of food all the players<br />
had just eaten!<br />
To Your Success!<br />
Zack Kirsch<br />
General Manager<br />
G&S <strong>Nursery</strong><br />
kout:<br />
abriel<br />
y their<br />
lunch.<br />
3
Meet the most unlikely<br />
YouTube Star of the Year!<br />
There are fans of YouTube and there<br />
are stars of YouTube. This is the<br />
story of a fan who is the star of its<br />
own YouTube video.<br />
Believe it or not, this box fan, which<br />
was purchased for less than $10, is<br />
the star of a series of videos which<br />
have been viewed more than 2 million<br />
times on YouTube!<br />
The fan is captured spinning its<br />
blades in an 8-hour video called<br />
Sounds of a Box Fan 8hrs “Sleep<br />
Sounds.” Its sequel, entitled Box<br />
Fan at Low Speed 60mins “Sleep<br />
Sounds” has yet to attain the cult<br />
following of the original, but that<br />
may be because the sequel really<br />
is just a condensed version of the<br />
original with no new plot twists or<br />
even a change in the camera angle.<br />
The 8-hour video is shot in highdefinition<br />
quality, but what attracts<br />
viewers from all over the world is<br />
not the cinematography so much<br />
as the soundtrack, which is essentially<br />
a high-quality recording of the<br />
unembroidered drone of a box fan.<br />
If you have read this far waiting to<br />
get to the punchline of the joke,<br />
there is no punchline. This video<br />
that has been viewed more than<br />
two million times is exactly what it<br />
advertises itself to be: 8 uninterrupted<br />
hours of a box fan droning along.<br />
The video has a very appreciative<br />
audience that tends to fall into three<br />
categories:<br />
• People who have trouble sleeping<br />
• People with a fussy infant<br />
• People who need to tune out<br />
noise to study or work<br />
The creator of the the videos, Lindsay<br />
O’Connor, is a high-school dropout<br />
who spent many years in the home<br />
remodeling business, doing well<br />
financially but finding no passion in<br />
his work.<br />
After 35 years in a job he didn’t like,<br />
he started to pursue his interests,<br />
which were photography and Yoga.<br />
With no experience in computers or<br />
digital photography, he started out<br />
very slowly around 2008 and through<br />
much frustration, he finally got to<br />
the point where he was able to post<br />
a few yoga and relaxation videos<br />
online.<br />
One of his early efforts—a video of<br />
rain from inside his parked car—elicited<br />
a letter from a grateful mom who<br />
wrote to tell him the video put her<br />
difficult baby right to sleep.<br />
“Something clicked,” O’Connor said.<br />
“I started making more and more<br />
sleep videos.”<br />
The rest is YouTube history.<br />
4
!<br />
O’Connor, whose user names are<br />
YogaDuke and TexasHighDef, was<br />
eventually tapped by Google developers<br />
to sit on an “external experts”<br />
group to improve YouTube. “I was<br />
one of 12 they selected for that first<br />
experts group,” O’Connor said.<br />
“What are the crazy odd of that?”<br />
He says he gets 50,000 hits a day on<br />
his channel and the average retention<br />
time is 30 minutes. The revenue he<br />
gets from the views allows him to invest<br />
in more equipment and improve<br />
the quality of his videos.<br />
The comments on his YouTube pages<br />
are a mixture of grateful viewers and<br />
comedic remarks. A typical example<br />
is a commenter named Super Kyle,<br />
who wrote, “I fell asleep to this in<br />
5 min but next morning my papers<br />
were scattered all over the room.”<br />
YouTube Sensation<br />
This story uses material from AAbaco Small Business article An Entrepeneur<br />
Who Found Freedom, Fame, and Fortune on YouTube. You can see<br />
the box fan video at https://www.youtube.com/watch?v=WedvnI3L8dg.<br />
5
Featured Plant<br />
VARIEGATED PITTOSPORUM<br />
Pittosporum Tobira Variegata<br />
An old standby that has stood the<br />
test of time in Florida landscapes,<br />
the variegated pittosporum is a versitile,<br />
moderately slow growing plant<br />
that is often used in hedges. It also<br />
may be groomed as an ornamental<br />
tree growing to a maximum height<br />
of ten feet. It also can be grown in a<br />
container.<br />
The whitish-green color of the leaves<br />
with cream colored leaf margins<br />
stands in beautiful contrast to the<br />
deeper green of many other landscape<br />
plants and shrubs.<br />
The plant bears flowers in the spring<br />
with a pleasant citrus fragrance, but<br />
the flowers are seldom seen by most<br />
owners because regular trimming<br />
of the plant will destroy the buds<br />
before they have a chance to bloom.<br />
Pittosporum has shown a moderate<br />
Variegated Pittosporum prices<br />
3 gal..........................$5.95 $4.25!<br />
tolerance for salty coastal environments.<br />
PRICES GOOD THROUGH FEBRUARY 29<br />
Introducing: Santiago Lacey<br />
Last issue, we talked about the life<br />
event that had just happened to our<br />
sales superstar Charlie Lacey. You<br />
may remember it involved the birth<br />
of his firstborn, which happened too<br />
close to press time to publish a photo.<br />
Charlie and wife Carolina proudly<br />
present a photo of their little boy now,<br />
whom they’re calling Santy.<br />
What an adorable little guy!<br />
6
Tales from the Road<br />
Battle of Wounded Knee<br />
By Billy Clements<br />
Throughout my life, I<br />
have never had a serious<br />
injury—never had<br />
to have any organs<br />
removed or broken<br />
any bones—none of<br />
my own, that is. So,<br />
on a warm South<br />
Carolina morning,<br />
on my first delivery<br />
of the day, you can<br />
imagine my bewilderment when I<br />
heard my knee crunch as I tumbled<br />
backwards out of my semi-trailer.<br />
Soon after this, I was staring at<br />
the passing clouds while lying on<br />
the pavement. A few of the men<br />
present at this delivery helped me<br />
stand up but after only a short<br />
step, my right leg collapsed like a<br />
boiled noodle. Once again, I was<br />
embraced by Mother Earth. This<br />
time, however, I was face down. It<br />
didn’t take long for me to realize<br />
that walking, let alone driving, was<br />
going to be impossible. A phone<br />
call or two later and Jorge, a salesman<br />
at G&S graciously abandoned<br />
his daily duties and came to the<br />
rescue. Even though every bump<br />
we hit on the way back home of-<br />
fered a new experience in pain, later that<br />
night I was finally able to kiss this hard<br />
day goodnight.<br />
The next few weeks involved a series<br />
of X-rays and an MRI, all of which accompanied<br />
me to a doctor’s office in<br />
Jacksonville. Upon viewing my results,<br />
he concluded that I had ruptured my<br />
“quadriceps tendon” and he was going<br />
to have to repair it surgically. In a few<br />
days, I was going to be like Humpty<br />
Dumpty... hoping for all the king’s horses<br />
and all the king’s men (or in this case, a<br />
skilled orthopedist and the good Lord’s<br />
mercy) to put me back together again.<br />
It was an early Tuesday morning when<br />
I was checking into the hospital and<br />
answering all of their questions. Name,<br />
address, etc. When asked about my<br />
marital status, I replied, “Good!” The<br />
nurse then clarified her inquiry and I<br />
stated, married. So on and on it went<br />
until the hour came for me to roll into<br />
the operating room; a room so clean<br />
you could have operated on someone<br />
in there! Girded simply in an open-back<br />
gown, I was once more flat on my back<br />
gazing skyward.<br />
(To be continued)<br />
7
P.O. Box 215<br />
Lake City FL 32056<br />
www.gsnursery.com<br />
RIDDLE OF THE MONTH<br />
Name a seven letter word from which, if you take away<br />
four letters, you will have one left. Hint: the word<br />
means to allow or give permission to something that is<br />
controversial or wrong.<br />
Send in your answer to sales@gsnusery.com before<br />
January 20. All correct answers will be entered into a<br />
drawing to win one of three HANSON automatic locking<br />
curved jaw pliers!<br />
LAST MONTH’S RIDDLE:<br />
A boy goes to a hardware store to buy something that almost<br />
every house has. One of these costs $1.00. 500 costs $3.00.<br />
The boy buys 68 and pays $2.00. What is it?<br />
ANSWER: HOUSE NUMERALS<br />
Last Month’s Winners:<br />
Laura Bland<br />
Steve Hansen<br />
Billy Creech