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G&S Nursery Fall 2015 Newsletter

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’S<br />

Insider<br />

WINTER <strong>2015</strong><br />

A GROWING<br />

BUSINESS<br />

PREPARED ESPECIALLY FOR <br />

WHAT’S INSIDE | THIS ISSUE<br />

WWW.GSNURSERY.COM<br />

386.754.0161<br />

YOUTUBE STARS AND FANS<br />

BILLY LOOKS UP<br />

INTRODUCING SANTY LACEY


Message Saying to My Good-Bye Astronaut Dad to <strong>2015</strong><br />

Greetings friends!<br />

We stand once again at the crossroads of another year; the<br />

inevitable moment when we look back and reflect on all<br />

that has happened in the last 12 months, followed by a look<br />

forward with every intention of charting an ambitious course<br />

for the future. As I write, I feel a little sheepish because I realize<br />

that this is the same thing everyone writes at this time of<br />

year. But I think being original sometimes needs to take a<br />

back seat to marking the passing of another year. These are<br />

important milestones that nudge us to look up from all the<br />

day-to-day tasks that occupy our thoughts and allow us to<br />

see if we’re headed in the right direction.<br />

G&S <strong>Nursery</strong> is now 21 years old. We<br />

started with a $300 investment made by a young man named<br />

Gabriel Curry, who had just gotten married while still in his<br />

teens. He and his bride Betsy received some cash as a<br />

wedding gift and Gabriel decided to devote a portion of that<br />

money towards nursery supplies and some liriope, which<br />

he divided and grew out for sale to landscapers. He kept<br />

reinvesting his profits back into his plants, and before too<br />

long he had earned the respect of his father-in-law Scott Stewart,<br />

who pitched in some land and some capital, and the two became the G and the S of<br />

G&S.<br />

Curry<br />

We’ve been through some boom times and some lean times. Four years ago, we<br />

were holding on for dear life while the nursery business and the economy in general<br />

was driving many good nurseries out of business. But we held on, by the grace of<br />

God.<br />

Things are better now. We’re very grateful for the return to normalcy that many of<br />

our clients are enjoying as well as the new clients that have found us in the last year.<br />

We’re also grateful for our great staff of hard-working people. Billy treated us to<br />

Scenes from a cookout:<br />

Clockwise from top: Grillmaster Billy at the Weber kettle; Gabriel<br />

goes through the line; Felix, Moises, and the others enjoy their<br />

lunch.<br />

2<br />

2


his annual cookout on the day before Thanksgiving, grilling up hamburgers on his<br />

Weber kettle for all the nursery workers and anyone else who lends their help to our<br />

operation. Co-owner Gabriel Curry dropped by as did our accountant, retired driver<br />

Charlie Morris, and a few others. Some even stayed after the meal for a soccer<br />

game that was surprisingly athletic, considering the amount of food all the players<br />

had just eaten!<br />

To Your Success!<br />

Zack Kirsch<br />

General Manager<br />

G&S <strong>Nursery</strong><br />

kout:<br />

abriel<br />

y their<br />

lunch.<br />

3


Meet the most unlikely<br />

YouTube Star of the Year!<br />

There are fans of YouTube and there<br />

are stars of YouTube. This is the<br />

story of a fan who is the star of its<br />

own YouTube video.<br />

Believe it or not, this box fan, which<br />

was purchased for less than $10, is<br />

the star of a series of videos which<br />

have been viewed more than 2 million<br />

times on YouTube!<br />

The fan is captured spinning its<br />

blades in an 8-hour video called<br />

Sounds of a Box Fan 8hrs “Sleep<br />

Sounds.” Its sequel, entitled Box<br />

Fan at Low Speed 60mins “Sleep<br />

Sounds” has yet to attain the cult<br />

following of the original, but that<br />

may be because the sequel really<br />

is just a condensed version of the<br />

original with no new plot twists or<br />

even a change in the camera angle.<br />

The 8-hour video is shot in highdefinition<br />

quality, but what attracts<br />

viewers from all over the world is<br />

not the cinematography so much<br />

as the soundtrack, which is essentially<br />

a high-quality recording of the<br />

unembroidered drone of a box fan.<br />

If you have read this far waiting to<br />

get to the punchline of the joke,<br />

there is no punchline. This video<br />

that has been viewed more than<br />

two million times is exactly what it<br />

advertises itself to be: 8 uninterrupted<br />

hours of a box fan droning along.<br />

The video has a very appreciative<br />

audience that tends to fall into three<br />

categories:<br />

• People who have trouble sleeping<br />

• People with a fussy infant<br />

• People who need to tune out<br />

noise to study or work<br />

The creator of the the videos, Lindsay<br />

O’Connor, is a high-school dropout<br />

who spent many years in the home<br />

remodeling business, doing well<br />

financially but finding no passion in<br />

his work.<br />

After 35 years in a job he didn’t like,<br />

he started to pursue his interests,<br />

which were photography and Yoga.<br />

With no experience in computers or<br />

digital photography, he started out<br />

very slowly around 2008 and through<br />

much frustration, he finally got to<br />

the point where he was able to post<br />

a few yoga and relaxation videos<br />

online.<br />

One of his early efforts—a video of<br />

rain from inside his parked car—elicited<br />

a letter from a grateful mom who<br />

wrote to tell him the video put her<br />

difficult baby right to sleep.<br />

“Something clicked,” O’Connor said.<br />

“I started making more and more<br />

sleep videos.”<br />

The rest is YouTube history.<br />

4


!<br />

O’Connor, whose user names are<br />

YogaDuke and TexasHighDef, was<br />

eventually tapped by Google developers<br />

to sit on an “external experts”<br />

group to improve YouTube. “I was<br />

one of 12 they selected for that first<br />

experts group,” O’Connor said.<br />

“What are the crazy odd of that?”<br />

He says he gets 50,000 hits a day on<br />

his channel and the average retention<br />

time is 30 minutes. The revenue he<br />

gets from the views allows him to invest<br />

in more equipment and improve<br />

the quality of his videos.<br />

The comments on his YouTube pages<br />

are a mixture of grateful viewers and<br />

comedic remarks. A typical example<br />

is a commenter named Super Kyle,<br />

who wrote, “I fell asleep to this in<br />

5 min but next morning my papers<br />

were scattered all over the room.”<br />

YouTube Sensation<br />

This story uses material from AAbaco Small Business article An Entrepeneur<br />

Who Found Freedom, Fame, and Fortune on YouTube. You can see<br />

the box fan video at https://www.youtube.com/watch?v=WedvnI3L8dg.<br />

5


Featured Plant<br />

VARIEGATED PITTOSPORUM<br />

Pittosporum Tobira Variegata<br />

An old standby that has stood the<br />

test of time in Florida landscapes,<br />

the variegated pittosporum is a versitile,<br />

moderately slow growing plant<br />

that is often used in hedges. It also<br />

may be groomed as an ornamental<br />

tree growing to a maximum height<br />

of ten feet. It also can be grown in a<br />

container.<br />

The whitish-green color of the leaves<br />

with cream colored leaf margins<br />

stands in beautiful contrast to the<br />

deeper green of many other landscape<br />

plants and shrubs.<br />

The plant bears flowers in the spring<br />

with a pleasant citrus fragrance, but<br />

the flowers are seldom seen by most<br />

owners because regular trimming<br />

of the plant will destroy the buds<br />

before they have a chance to bloom.<br />

Pittosporum has shown a moderate<br />

Variegated Pittosporum prices<br />

3 gal..........................$5.95 $4.25!<br />

tolerance for salty coastal environments.<br />

PRICES GOOD THROUGH FEBRUARY 29<br />

Introducing: Santiago Lacey<br />

Last issue, we talked about the life<br />

event that had just happened to our<br />

sales superstar Charlie Lacey. You<br />

may remember it involved the birth<br />

of his firstborn, which happened too<br />

close to press time to publish a photo.<br />

Charlie and wife Carolina proudly<br />

present a photo of their little boy now,<br />

whom they’re calling Santy.<br />

What an adorable little guy!<br />

6


Tales from the Road<br />

Battle of Wounded Knee<br />

By Billy Clements<br />

Throughout my life, I<br />

have never had a serious<br />

injury—never had<br />

to have any organs<br />

removed or broken<br />

any bones—none of<br />

my own, that is. So,<br />

on a warm South<br />

Carolina morning,<br />

on my first delivery<br />

of the day, you can<br />

imagine my bewilderment when I<br />

heard my knee crunch as I tumbled<br />

backwards out of my semi-trailer.<br />

Soon after this, I was staring at<br />

the passing clouds while lying on<br />

the pavement. A few of the men<br />

present at this delivery helped me<br />

stand up but after only a short<br />

step, my right leg collapsed like a<br />

boiled noodle. Once again, I was<br />

embraced by Mother Earth. This<br />

time, however, I was face down. It<br />

didn’t take long for me to realize<br />

that walking, let alone driving, was<br />

going to be impossible. A phone<br />

call or two later and Jorge, a salesman<br />

at G&S graciously abandoned<br />

his daily duties and came to the<br />

rescue. Even though every bump<br />

we hit on the way back home of-<br />

fered a new experience in pain, later that<br />

night I was finally able to kiss this hard<br />

day goodnight.<br />

The next few weeks involved a series<br />

of X-rays and an MRI, all of which accompanied<br />

me to a doctor’s office in<br />

Jacksonville. Upon viewing my results,<br />

he concluded that I had ruptured my<br />

“quadriceps tendon” and he was going<br />

to have to repair it surgically. In a few<br />

days, I was going to be like Humpty<br />

Dumpty... hoping for all the king’s horses<br />

and all the king’s men (or in this case, a<br />

skilled orthopedist and the good Lord’s<br />

mercy) to put me back together again.<br />

It was an early Tuesday morning when<br />

I was checking into the hospital and<br />

answering all of their questions. Name,<br />

address, etc. When asked about my<br />

marital status, I replied, “Good!” The<br />

nurse then clarified her inquiry and I<br />

stated, married. So on and on it went<br />

until the hour came for me to roll into<br />

the operating room; a room so clean<br />

you could have operated on someone<br />

in there! Girded simply in an open-back<br />

gown, I was once more flat on my back<br />

gazing skyward.<br />

(To be continued)<br />

7


P.O. Box 215<br />

Lake City FL 32056<br />

www.gsnursery.com<br />

RIDDLE OF THE MONTH<br />

Name a seven letter word from which, if you take away<br />

four letters, you will have one left. Hint: the word<br />

means to allow or give permission to something that is<br />

controversial or wrong.<br />

Send in your answer to sales@gsnusery.com before<br />

January 20. All correct answers will be entered into a<br />

drawing to win one of three HANSON automatic locking<br />

curved jaw pliers!<br />

LAST MONTH’S RIDDLE:<br />

A boy goes to a hardware store to buy something that almost<br />

every house has. One of these costs $1.00. 500 costs $3.00.<br />

The boy buys 68 and pays $2.00. What is it?<br />

ANSWER: HOUSE NUMERALS<br />

Last Month’s Winners:<br />

Laura Bland<br />

Steve Hansen<br />

Billy Creech

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