audit 2

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85 Tattoo Art Overview: A girl goes to get a tattoo, she is scared at first but ends up liking the tattoo. Shot list: Looking through book of designs Hands getting gloves ready Picking up utensils Looking in the mirror at tattoo design Back of the jacket Removing jacket Close up of tattoo Tattoo fun close to models face pretending to tattoo her Equipment Videographers equipment: Camera - Canon 5D Mark III Lights - Aperture LED, Samynang 24mm Stabilisation System - DJI Ronin Photographers equipment: Camera - Canon 5D Mark II Profoto 1200 pack - 2 x profoto heads Lenses - 35mm, 50mm and a 85mm Gels - blue and red for profoto Extras: Black latex gloves Red folder with tattoo designs printed out Constrains and contingency: particular caution must be taken when tattoo equipment is being handled. Also, due to shooting within public opening hours be aware of surrounding, members of the public may be walking in and out.
Hollywood Stardom Accessories were essential in creating an additional element to the styling and truly tapping into what each theme represents. After research into popular 90s / 00s accessories, the popular butterfly clips and the ‘tattoo’ chocker were used. A customised letter ‘E’ was added to the chocker in order to represent Ed Hardy. Additionally, dimante body gems were used to add an additional nostalgic element and to depict the current trend of tacky. Motorcycle rebel culture Motorcyclist gloves and a helmet were finalised to truly embody a motorcyclist. Tattoo Art Fake facial piercings and gothic style earrings were to be used to illustrate what is stereotypically associated with tattooists. 86 ACCESSORIES
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Juanita Richards Creative Direction
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Abstract
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Background context
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A brand of particular interest is J
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Through Ed Hardy being a brand that
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6 Ed Hardy In 2016 the brand launch
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8 On the brands Instagram this is e
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Naturally, I assumed the original E
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12 Brand OPPORTUNITY Options
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Left feeling confused about the age
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16
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18 Through a class critic session i
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20 THE BRIEF THE OBJECTIVE To engag
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22 concept development
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The campaign will also involve adve
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Hollywood Stardom 26 Top to bottom:
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28 DEsign development
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This mood board illustrates contemp
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32 Tattoo Art Market analysis revea
Page 41 and 42: 34 All images are screenshots taken
Page 43 and 44: Browsing eBay I came across this Ed
Page 45 and 46: 38 ROWANS I visited Rowans arcade i
Page 47 and 48: After various emails and phone call
Page 49 and 50: 42 STOKTER Stokter tattoo parlour p
Page 51 and 52: 44 In order to engage the audience
Page 53 and 54: These experiments were created usin
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
Page 63 and 64: 56
Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 69 and 70: 62
Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
Page 89 and 90: 82
Page 91: 84 Motorcycle Rebel culture Overvie
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
Page 97 and 98: 90
Page 99 and 100: prodcution 92 post -
Page 101 and 102: 94 Each video was edited differentl
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Page 105 and 106: The following pages consist of some
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Page 109 and 110: Certain retouched images were effec
Page 111 and 112: PLACEMENT 104
Page 113 and 114: 106 Influencer Marketing Initially
Page 115 and 116: Designing a header which illustrate
Page 117 and 118: 110 MEDIA PACK The Ed’s Back camp
Page 119 and 120: Another new learning was styling, I
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Page 128 and 129: 121
Page 130 and 131: 123 bibliography Veblen, T. and Mil
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audit 2

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