audit 2

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77 gods own junkyard A second visit to the location Prior to shooting at each location, a further visit was conducted in order to plan and visualise where specific shots could be created. Capturing pictures and videos and subsequently sending them to the photographer and videographer sparked way for further discussion on the lighting equipment needed to achieve the desired effect. These screenshots are taken from a video I captured to depict what I wanted the videographer and photographer to avoid capturing. Certain aspects such as the mannequins with Gods Own T-shirts, and the cafe needed to be avoided due to not being relevant and not relating to the brands aesthetic. Additionally, due to shooting during public opening hours it was integral to ensure members of the public were not captured within shots. X
These images and video screenshots illustrate some of the places in which I envisioned shots. 78
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Juanita Richards Creative Direction
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Abstract
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Background context
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A brand of particular interest is J
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Through Ed Hardy being a brand that
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6 Ed Hardy In 2016 the brand launch
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8 On the brands Instagram this is e
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Naturally, I assumed the original E
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12 Brand OPPORTUNITY Options
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Left feeling confused about the age
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16
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18 Through a class critic session i
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20 THE BRIEF THE OBJECTIVE To engag
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22 concept development
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The campaign will also involve adve
Page 33 and 34: Hollywood Stardom 26 Top to bottom:
Page 35 and 36: 28 DEsign development
Page 37 and 38: This mood board illustrates contemp
Page 39 and 40: 32 Tattoo Art Market analysis revea
Page 41 and 42: 34 All images are screenshots taken
Page 43 and 44: Browsing eBay I came across this Ed
Page 45 and 46: 38 ROWANS I visited Rowans arcade i
Page 47 and 48: After various emails and phone call
Page 49 and 50: 42 STOKTER Stokter tattoo parlour p
Page 51 and 52: 44 In order to engage the audience
Page 53 and 54: These experiments were created usin
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
Page 63 and 64: 56
Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 69 and 70: 62
Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83: 76 Stokter tattoo parlour was analy
Page 87 and 88: 80 slim jim’s Despite the visit t
Page 89 and 90: 82
Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
Page 97 and 98: 90
Page 99 and 100: prodcution 92 post -
Page 101 and 102: 94 Each video was edited differentl
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Page 105 and 106: The following pages consist of some
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Page 109 and 110: Certain retouched images were effec
Page 111 and 112: PLACEMENT 104
Page 113 and 114: 106 Influencer Marketing Initially
Page 115 and 116: Designing a header which illustrate
Page 117 and 118: 110 MEDIA PACK The Ed’s Back camp
Page 119 and 120: Another new learning was styling, I
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Page 128 and 129: 121
Page 130 and 131: 123 bibliography Veblen, T. and Mil
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audit 2

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