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71<br />
PHOTOGRAPHERS<br />
I posted an advertisement for photographers on various creative social networking platforms, including<br />
Facebook groups; LCF Fashion network and Fashion, Art and Design in London and UAL’s the Common<br />
Place. Over 40 photographers reached out to me and I discovered Eve after combing through all the portfolios<br />
to see depiction of my envisioned aesthetic. Eve was excited by the project and I communicated with her on<br />
a daily basis in the lead up to the shoot confirming final alterations and updating her with changes. However,<br />
two days prior to the shoot, Eve cancelled due to being unwell. Subsequently, I contacted photographers<br />
who were advertising on LCF Fashion network and I discovered Niklas. His work was not what I had initially<br />
envisioned but he had a sleek professional element which I felt could work. I sent Niklas mood boards and<br />
references. I had to communicate the importance of capturing the clothes in the images due to the main<br />
objective of making the capsule collection desirable to the audience.
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