audit 2

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In order to broaden the search, I decided to contact videographers not just limited to fashion film. One
such person I contacted via Instagram was Nathaniel; a videographer, director and editor specialising in
creating music videos and short films. His work captured the sleek, professional feel I envisioned for the
campaign. After pitching my idea to Nathaniel, he wanted to make it a fashion project that would be good
for his portfolio and agreed to film and edit for a price that was within my budget (£150).
Nathaniel and I collaborated on the project for around two months. Prior to the initial phase of planning I
expressed the need for three short films (around 30 seconds) and one longer edit (around 1minute) to give
him an indication of the amount of footage that needed to be created. The lengths were chosen based
on Lorna Milkien expressing the importance of creating a short film. LSN Global supports Lorna’s notion
through recognising ‘today, brands have just a few seconds to make an impression as consumers scan
their social news feeds faster than ever’ (Mickiewicz and Smith, 2016). It was integral the film contained
short, quick exciting footage to grab audiences attention. I sent these references for him to understand the
aesthetic and style I had initially envisioned. In order to achieve this look I recognised post-production was
a key element.