- Page 2 and 3: Juanita Richards Creative Direction
- Page 4 and 5: Abstract
- Page 8 and 9: 1 Recycling + Reinventing Audiences
- Page 10 and 11: 3 Market analysis Investigating int
- Page 12 and 13: 5 Ed Hardy is a brand that gained c
- Page 14 and 15: 7 MAKING A COMEBACK The original Ed
- Page 16 and 17: 9 THE CAPSULE COLLECTION
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- Page 20 and 21: 13 Target audience Investigating wh
- Page 22 and 23: 15 initial communication ideas
- Page 24 and 25: 17 Still focused on the trend of cu
- Page 26 and 27: 19 FURTHER DEVELOPMENT Confused on
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- Page 30 and 31: 23 ED’s BACK
- Page 32 and 33: 25 Communicating the original Ed Ha
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- Page 36 and 37: 29 Hollywood Stardom In order to co
- Page 38 and 39: 31 Motorcycle Rebel Culture With re
- Page 40 and 41: 33 STYLING IDEAS Exploring Ed Hardy
- Page 42 and 43: 35 The following visualisations ill
- Page 44 and 45: 37 Hollywood Stardom LOCATION SCOUT
- Page 46 and 47: 39 Motorcycle rebel culture Top to
- Page 48 and 49: 41 Tattoo Art For the theme of tatt
- Page 50 and 51: 43 HAIR + MAKE - UP The correct hai
- Page 52 and 53: 45 Tattoo Art Due to tapping into t
- Page 54 and 55: 47 Model Scouting I began searching
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49 FINAL MODELS Confirming models w
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51 FILM STYLES The initial stages o
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53 Initial FILM EXPERIMENTATION
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55 After gaining inspiration from V
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57 Further film references Looking
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59 Further film experimentation Exp
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61 I decided to conduct a similar t
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63 photography references These ref
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65
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67 Week-by-week production plan A b
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69 Collaborators Videographers I de
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71 PHOTOGRAPHERS I posted an advert
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73 hair + make-up artists It was im
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Confirming locations Gods Own Junky
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77 gods own junkyard A second visit
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79 STOKTer Through a second visit t
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81 Lighting experiment Exploring li
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83 FILM TREATMENTS Further film pre
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85 Tattoo Art Overview: A girl goes
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87 call sheets Call sheets sent out
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89 SHOOT DAYS On the day of the sho
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91
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93 Editing nathaniel x juanita Nath
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95 Editing niklas x juanita Niklas
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Before Niklas retouched the images,
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99
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101
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103
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105 social media Further exploratio
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107 website ReDesign Updating the E
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109 POSTERS Additional to the bookl
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111 evaluation Embarking on this pr
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113 Appendices Appendix A Appendix
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Appendix C
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Appendix D 118
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Appendix E 120
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122
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124 Edhardystoresale-online.com. (2