audit 2

57
Further film references
Looking at films with sleek and professional elements
I decided creating film content with a sleek and professional style felt more authentic to the original Ed
Hardy brand. Despite the capsule collection being trend based, a sleek and professional feel will allow it to
have a timeless essence, thus aiding the brand to withstand far more judgement. The shots involve models
using direct address to the camera, posing, touching objects and clothes in a sensual way. In a lot of the
references, despite the films containing additional substance, it was evident the sole purpose of the content
was based around promoting the clothes with the main difference being high quality and cinematographic
elements.
Bleu Reine, film by Akim Laouar Aronsen, 2017
Kocca Fall Winter 2013 campaign, film by Hunter and Gatti
Prada Resort 2014 campaign, film by Gordon von Steiner, 2014