audit 2
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51<br />
FILM STYLES<br />
The initial stages of film style development<br />
Initially, confused about the style of film best suited for the campaign, I conducted research on LSN global to<br />
discover there is currently a trend of brands using ‘anti-advertising’ (Mickiewicz, 2016) to engage audience.<br />
The images below depict how different brands are using lo-fi, VHS camera style footage in attempts to<br />
make their advertisements appear authentic. I discovered brands are creating content with personas acting<br />
nonchalant in front of the camera; the natural style of facial expressions and poses is used to insinuate<br />
authenticity and effortlessness to the audience.<br />
Lily Mcmenamy x Moschino, film by Sharna Osborne, 2014<br />
Amandla Sternberg – Dazed’s Spr<br />
Joyce / MACHINE-A, film by Nick Knight & Rei Nadal, 2015
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