audit 2

47
Model Scouting
I began searching for dancers and actors to model for the film and editorial content (please see appendix
C for full email threads) due to needing a female who was confident and someone who has the ability to
act and move in front of camera. However, the model had to have a specific look, so I searched for models
but enquired if they could act before finalising the booking. Initially planning to use the same female model
for each of the themes brought issues within the initial phase of scouting when I realised finding one model
who was versatile enough to encompass all three different make-up and styling looks was going to be
challenging. I then realised casting three different models would be more effective in truly tapping into each
theme, allowing to cast females who best suit the theme, allowing them to heighten the theme. I specifically
set out to cast three models with three very distinct looks in order to create more interesting content. Each
model had to relate to the theme but also had to be someone in which I could envision wearing the original
Ed Hardy brand with confidence. Due to having no budget for models, I contacted various model agencies
and requested to have new face packages sent over, as well as this I contacted unsigned models via
Instagram. .
Hollywood
Stardom
Motorcycle rebel culture
Tattoo Art