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45 Tattoo Art Due to tapping into tattoo art I initially thought it was essential for the model to have fake tattoos, done with make-up or using transfer tattoos. Gathering the below references I was inspired to do tattoo designs on the models face. ‘FACE POST” by Johnyuyi All images taken from Pinterest
These experiments were created using Photoshop by placing Ed Hardy logos and motifs onto the models faces illustrating how the transfer tattoos could look. Testing transfer tattoos of several companies on my own face I encountered issues like not laying smoothly and design of tattoos not being clearly identified. 46 Experiments As the theme of tattoo art was already being communicated through the styling and location I then decided it wasn’t essential for the tattoo designs to be on the model’s face. Additionally, the face tattoo design may take the attention away from the clothes. I considered creating make-up with strong graphical lines in order to complement the strong prints within the clothes. I gathered inspiration from different styles of eyeliner, specifically focusing on winged black eyeliner and the dramatic effect this could have on the eye while being contemporary. I was keen to cast a model with very short or shaved hair, in order to add an edgy element to the tattoo art while communicating the rebellious nature associated with tattoo culture. Subsequently, hair styling could be kept within the models natural state and didn’t need to be explored for this theme.
Page 2 and 3: Juanita Richards Creative Direction
Page 4 and 5: Abstract
Page 7 and 8: Background context
Page 9 and 10: A brand of particular interest is J
Page 11 and 12: Through Ed Hardy being a brand that
Page 13 and 14: 6 Ed Hardy In 2016 the brand launch
Page 15 and 16: 8 On the brands Instagram this is e
Page 17 and 18: Naturally, I assumed the original E
Page 19 and 20: 12 Brand OPPORTUNITY Options
Page 21 and 22: Left feeling confused about the age
Page 23 and 24: 16
Page 25 and 26: 18 Through a class critic session i
Page 27 and 28: 20 THE BRIEF THE OBJECTIVE To engag
Page 29 and 30: 22 concept development
Page 31 and 32: The campaign will also involve adve
Page 33 and 34: Hollywood Stardom 26 Top to bottom:
Page 35 and 36: 28 DEsign development
Page 37 and 38: This mood board illustrates contemp
Page 39 and 40: 32 Tattoo Art Market analysis revea
Page 41 and 42: 34 All images are screenshots taken
Page 43 and 44: Browsing eBay I came across this Ed
Page 45 and 46: 38 ROWANS I visited Rowans arcade i
Page 47 and 48: After various emails and phone call
Page 49 and 50: 42 STOKTER Stokter tattoo parlour p
Page 51: 44 In order to engage the audience
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
Page 63 and 64: 56
Page 65 and 66: Zara Woman Spring Summer 2015 film
Page 67 and 68: 60
Page 69 and 70: 62
Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
Page 89 and 90: 82
Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
Page 97 and 98: 90
Page 99 and 100: prodcution 92 post -
Page 101 and 102: 94 Each video was edited differentl
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Page 105 and 106:
The following pages consist of some
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100
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Certain retouched images were effec
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PLACEMENT 104
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106 Influencer Marketing Initially
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Designing a header which illustrate
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110 MEDIA PACK The Ed’s Back camp
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Another new learning was styling, I
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123 bibliography Veblen, T. and Mil
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