audit 2

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In order to engage the audience to the theme of Hollywood stardom I decided to tap into the current trends
of nostalgia and popular 90s/00s revival trends for the hair and make-up such as crimped hair and twisted
style buns. I also considered using dimante hair clips similar to the original Ed Hardy brand alongside
tapping into the popular trend of tackiness. I gathered inspiration for make-up which explored the notion of
being dramatically girlie, looking at bright pinks and glitter for the eyes and lips, which again taps into the
nostalgic/ revival trends.
All images take from Pinterest
photoshop experiment
Marques’Almeida,
2014 Show
Autumn Winter,
For the theme of Motorcycle rebel culture, I experimented with Photoshop to create the above visualisation mockup
of a model with a head scarf tied around her head, in reference to female motorcycle gangs. The experiments
while providing an interesting aesthetic could mismatch with the clothes and cause a distraction away from them
which is a main focus for the campaign. Therefore, I looked at hairstyles which involved having the hair down, messy
backcombed style hair tapping into the rebellious nature the themes embodies. Particular inspiration was taken from
the hairstyling of models within fashion designers, Marques Almeida’s Autumn Winter, 2014 Show. I also considered
the use of hair braids, hair rings due to this being a current trend and to make it interesting. Due to the themes
focusing on rebellion, I gathered inspiration from dark, smoky eyes make-up looks. I discovered the eye make-up had
to be messy, as looking neat could look too sleek and sophisticated, failing to communicate motorcycle rebel culture.