audit 2

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43 HAIR + MAKE - UP The correct hair and make-up looks were essential in effectively tapping into the three themes alongside complimenting the styling. The initial phase for confirming hair make-up looks was done by gathering inspiration from Pinterest. These mood boards illustrate the initial phase. Hollywood Stardom Motorcycle rebel culture
44 In order to engage the audience to the theme of Hollywood stardom I decided to tap into the current trends of nostalgia and popular 90s/00s revival trends for the hair and make-up such as crimped hair and twisted style buns. I also considered using dimante hair clips similar to the original Ed Hardy brand alongside tapping into the popular trend of tackiness. I gathered inspiration for make-up which explored the notion of being dramatically girlie, looking at bright pinks and glitter for the eyes and lips, which again taps into the nostalgic/ revival trends. All images take from Pinterest photoshop experiment Marques’Almeida, 2014 Show Autumn Winter, For the theme of Motorcycle rebel culture, I experimented with Photoshop to create the above visualisation mockup of a model with a head scarf tied around her head, in reference to female motorcycle gangs. The experiments while providing an interesting aesthetic could mismatch with the clothes and cause a distraction away from them which is a main focus for the campaign. Therefore, I looked at hairstyles which involved having the hair down, messy backcombed style hair tapping into the rebellious nature the themes embodies. Particular inspiration was taken from the hairstyling of models within fashion designers, Marques Almeida’s Autumn Winter, 2014 Show. I also considered the use of hair braids, hair rings due to this being a current trend and to make it interesting. Due to the themes focusing on rebellion, I gathered inspiration from dark, smoky eyes make-up looks. I discovered the eye make-up had to be messy, as looking neat could look too sleek and sophisticated, failing to communicate motorcycle rebel culture.
Page 2 and 3: Juanita Richards Creative Direction
Page 4 and 5: Abstract
Page 7 and 8: Background context
Page 9 and 10: A brand of particular interest is J
Page 11 and 12: Through Ed Hardy being a brand that
Page 13 and 14: 6 Ed Hardy In 2016 the brand launch
Page 15 and 16: 8 On the brands Instagram this is e
Page 17 and 18: Naturally, I assumed the original E
Page 19 and 20: 12 Brand OPPORTUNITY Options
Page 21 and 22: Left feeling confused about the age
Page 23 and 24: 16
Page 25 and 26: 18 Through a class critic session i
Page 27 and 28: 20 THE BRIEF THE OBJECTIVE To engag
Page 29 and 30: 22 concept development
Page 31 and 32: The campaign will also involve adve
Page 33 and 34: Hollywood Stardom 26 Top to bottom:
Page 35 and 36: 28 DEsign development
Page 37 and 38: This mood board illustrates contemp
Page 39 and 40: 32 Tattoo Art Market analysis revea
Page 41 and 42: 34 All images are screenshots taken
Page 43 and 44: Browsing eBay I came across this Ed
Page 45 and 46: 38 ROWANS I visited Rowans arcade i
Page 47 and 48: After various emails and phone call
Page 49: 42 STOKTER Stokter tattoo parlour p
Page 53 and 54: These experiments were created usin
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
Page 63 and 64: 56
Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
Page 89 and 90: 82
Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
Page 97 and 98: 90
Page 99 and 100: prodcution 92 post -
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94 Each video was edited differentl
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The following pages consist of some
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Certain retouched images were effec
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PLACEMENT 104
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106 Influencer Marketing Initially
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Designing a header which illustrate
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110 MEDIA PACK The Ed’s Back camp
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Another new learning was styling, I
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123 bibliography Veblen, T. and Mil
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