audit 2
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41<br />
Tattoo Art<br />
For the theme of tattoo art, I had envisioned the location would be a tattoo parlour. I began my initial<br />
search by contacting tattoo parlours outside central London and decided to focus on smaller less popular<br />
parlours as I had no budget. My search revealed many parlours that either didn’t look the part or looked<br />
outdated as opposed to being contemporary and complementing the styling. Furthermore, tattoo parlours<br />
with the correct aesthetic where typically the most popular and denied access (please see appendix A<br />
for full conversations). As a result, I had to widen my search contacting over fifty tattoo parlous via phone<br />
and email. I was able to gain permission from 5 tattoo parlours, however only 2 allowed permission with no<br />
budget.<br />
THE SLEEPING BUDdHA<br />
Photograph and screenshot of a video taken at Sleeping Budha tattoo<br />
parlour by Juanita Richa<br />
One of these locations was The Sleeping Buddha, containing vast amount of art work on the walls. However,<br />
the overall aesthetic didn’t embody the Ed Hardy brand. The purple walls didn’t represent the original brand<br />
and would mismatch with the styling. Another disadvantage was the location was within the outskirts of<br />
London, which from a logistical point of view could contain many issues.