audit 2

41
Tattoo Art
For the theme of tattoo art, I had envisioned the location would be a tattoo parlour. I began my initial
search by contacting tattoo parlours outside central London and decided to focus on smaller less popular
parlours as I had no budget. My search revealed many parlours that either didn’t look the part or looked
outdated as opposed to being contemporary and complementing the styling. Furthermore, tattoo parlours
with the correct aesthetic where typically the most popular and denied access (please see appendix A
for full conversations). As a result, I had to widen my search contacting over fifty tattoo parlous via phone
and email. I was able to gain permission from 5 tattoo parlours, however only 2 allowed permission with no
budget.
THE SLEEPING BUDdHA
Photograph and screenshot of a video taken at Sleeping Budha tattoo
parlour by Juanita Richa
One of these locations was The Sleeping Buddha, containing vast amount of art work on the walls. However,
the overall aesthetic didn’t embody the Ed Hardy brand. The purple walls didn’t represent the original brand
and would mismatch with the styling. Another disadvantage was the location was within the outskirts of
London, which from a logistical point of view could contain many issues.