audit 2
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After various emails and phone calls to diners within London, I finally discovered Big Moe’s within my budget. They<br />
agreed to allow shooting for 4 hours across two days, prior to their opening hours allowing full access across the diner.<br />
40<br />
Big Moe’s Aldgate East, photographed by<br />
Juanita Richards, 2017<br />
BIG MOE’s<br />
Big Moe’s contained the American aesthetic I had envisioned but was too neat, sleek and sophisticated which didn’t<br />
represent a place in which a motorcyclist would hang out. Therefore I researched bars with an American aesthetic<br />
within London. I visited Far Rockaway, Shoreditch and realized that it didn’t illustrate American or motorcycle culture.<br />
On the contrary Rowans bar represented American and motorcycle culture but the location was minimal and ran the<br />
risk of creating boring content.<br />
Top to bottom: Far Rockaway, Shoreditch<br />
photographed by Juanita Richards.<br />
Rowans, Finsbury Park photographed by<br />
Juanita Richards<br />
Slim Jim’s, Time Out, 2017<br />
far rockaway<br />
slim jim’s<br />
ROWANS<br />
The final location I scouted was Slim Jim’s Liquor Store, the bar had an American vibe and effectively illustrated a<br />
place in which a motorcyclist would hang out. The low-lighting, neon lights and bras hanging from the celling were<br />
perfect elements for communicating the theme effectively and creating interesting content.
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