audit 2

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37 Hollywood Stardom LOCATION SCOUTING Finding locations which complement each of the themes was essential alongside employing contemporary references to interest the target audience for the campaign to be successful. The main inspiration for location for the Hollywood Stardom theme was girlie, particularly focusing on the colour pink and having a tacky aesthetic. Left to right: South-end-on-sea, Pinterest. Palm Vaults, London, Time Out, 2016 II considered using an amusement park such as South-end-on-sea in order to tap into nostalgia. However due to the logistics of travel and planning on shooting within the half term break (when the location would be very busy) I decided against this. While considering locations within London I discovered Palm Vaults, a place which Time Out (Manning, 2016) recognises as ‘London’s most Instagramable cafe’. The location looked effective from the exterior; however the interior was minimal and lacked the dramatically tacky element.
38 ROWANS I visited Rowans arcade in Finsbury Park. The location carried the tacky element and contained nostalgic elements; however the location didn’t connote ‘girlie’. The visit to Rowans sparked thought of how effective a location with bright, colourful lighting would be in communicating Hollywood Stardom, as well as success from an effective purpose in highlighting the styling. GODS OWN JUNKYARD Top to bottom: Rowans arcade, Finsbury Park, photographed by Juanita Richards. Gods Own Junkyard, Walthamstow, photographed by Juanita Richards After researching locations with bright and interesting lighting in London, I discovered Gods Own Junkyard. Right from the minute I stepped into the location I knew it was perfect for what I had envisioned. The bright lights, girlie aesthetic and tacky elements perfectly embodied the spirit of Hollywood stardom for the Ed Hardy brand. Certain aspects within the location perfectly illustrated the original brand, such as the Las Vegas sign; this illustrated the link to youth of America and Ed Hardy being associated with the Vegas lifestyle within the height of the brands success. With Instagram being filled with shots of audiences at the location this will allow for further interest from the audience of the ‘Eds Back’ campaign due to the location being contemporarily popular.
Page 2 and 3: Juanita Richards Creative Direction
Page 4 and 5: Abstract
Page 7 and 8: Background context
Page 9 and 10: A brand of particular interest is J
Page 11 and 12: Through Ed Hardy being a brand that
Page 13 and 14: 6 Ed Hardy In 2016 the brand launch
Page 15 and 16: 8 On the brands Instagram this is e
Page 17 and 18: Naturally, I assumed the original E
Page 19 and 20: 12 Brand OPPORTUNITY Options
Page 21 and 22: Left feeling confused about the age
Page 23 and 24: 16
Page 25 and 26: 18 Through a class critic session i
Page 27 and 28: 20 THE BRIEF THE OBJECTIVE To engag
Page 29 and 30: 22 concept development
Page 31 and 32: The campaign will also involve adve
Page 33 and 34: Hollywood Stardom 26 Top to bottom:
Page 35 and 36: 28 DEsign development
Page 37 and 38: This mood board illustrates contemp
Page 39 and 40: 32 Tattoo Art Market analysis revea
Page 41 and 42: 34 All images are screenshots taken
Page 43: Browsing eBay I came across this Ed
Page 47 and 48: After various emails and phone call
Page 49 and 50: 42 STOKTER Stokter tattoo parlour p
Page 51 and 52: 44 In order to engage the audience
Page 53 and 54: These experiments were created usin
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
Page 63 and 64: 56
Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
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Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
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Tuesday 11th April 88 Motorcycle Re
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prodcution 92 post -
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94 Each video was edited differentl
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The following pages consist of some
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Certain retouched images were effec
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PLACEMENT 104
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106 Influencer Marketing Initially
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Designing a header which illustrate
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110 MEDIA PACK The Ed’s Back camp
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Another new learning was styling, I
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123 bibliography Veblen, T. and Mil
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