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Hollywood Stardom<br />
26<br />
Top to bottom: Ed Hardy by Christian<br />
Audigier campaign. Ed Hardy custom<br />
painted Suzuki Hayabusa Edition. Ed<br />
Hardy’s artwork<br />
This theme explores the Ed Hardy brand in the height of their 00’s commercial success; the brand was<br />
heavily associated with flashy LA and Vegas lifestyles. The brand was worn a lot by socialites, including<br />
the likes of Paris Hilton and Kim Kardashian. It focusses on the very girlie clothes within the original brand,<br />
particularly garments embellished with diamantes.<br />
Motorcycle Rebel Culture<br />
The original spirit of the brand is associated with a rebellious nature. Additionally, the brand created a lot of<br />
motorcycle gear. Ed Hardy himself had a strong passion for motorcycle culture, this is reflected within the<br />
original brand. This theme will particularly focus on the dark, rebellious, grunge spirit communicated within<br />
the original brand.<br />
Tattoo Art<br />
The original brand contained designs with Ed Hardy’s tattoo work showcased on the garments. His work<br />
specifically focuses on Japanese art, skulls / cross bones and roses. This theme effectively communicates<br />
Ed Hardy’s tattoo designs.
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