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25<br />
Communicating the original Ed Hardy brand ethos was the main driver for concept development. It was<br />
discovered the fundamental characteristics which best communicate the height and spirit of the Ed Hardy<br />
brand are; Hollywood stardom, motorcycle rebel Culture, youth of America and tattoo art. Therefore, I decided<br />
to focus on these three themes with an overall theme of the Youth of America represented throughout.<br />
Youth Of America<br />
Hollywood Stardom<br />
Motorcycle Rebel Culture<br />
Tattoo Art