audit 2
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20<br />
THE BRIEF<br />
THE OBJECTIVE<br />
To engage a young, edgy and fashionable audience with the brand and to<br />
create desire for the product - hypothetical capsule collection.<br />
The objective will be delivered to the audience through a campaign which raises<br />
awareness of Ed Hardy’s original brand aesthetic and illustrates how it can be<br />
relevant within contemporary culture.<br />
THE message<br />
The original Ed Hardy brand can make a revival and be a successful à la mode<br />
fashion brand.<br />
THE audience<br />
The communication is intended for fashion-forward females, particularly those<br />
interested in cutting-edge experimental and innovative fashions. A cult follower<br />
who utilises the current trends of revival and brand merchandise.
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