audit 2

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Through a class critic session it was evident all of these communication methods contained many issues.
A peer member questioned ‘why would an individual spend money on a publication for a brand that have
little-to-no awareness?’. A significant question, which made me re-think the best method of promotion.
The class critic also highlighted that making communication exclusive while trying to promote a brand that
is not perceived as fashion-forward would be irrelevant. This led me to conclude my main focus needed
to lie within increasing brand awareness in a way that targets the correct audience; the communication
method had to start off by reaching the audience on an already connected platform. Additionally, it was
significant to recognise despite appealing to a new target audience the communication method should
not alienate existing fans of the Ed Hardy brand.
I considered creating a pop up store for the Ed Hardy capsule collection with Selfridges design studio.
However, I soon identified in order for the revival to be successful the audience need to see how the
clothes can be style and on the correct people in order to spark interest and allow the clothes to be
demonstrated within a fashion-forward way.