audit 2
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Through a class critic session it was evident all of these communication methods contained many issues.<br />
A peer member questioned ‘why would an individual spend money on a publication for a brand that have<br />
little-to-no awareness?’. A significant question, which made me re-think the best method of promotion.<br />
The class critic also highlighted that making communication exclusive while trying to promote a brand that<br />
is not perceived as fashion-forward would be irrelevant. This led me to conclude my main focus needed<br />
to lie within increasing brand awareness in a way that targets the correct audience; the communication<br />
method had to start off by reaching the audience on an already connected platform. Additionally, it was<br />
significant to recognise despite appealing to a new target audience the communication method should<br />
not alienate existing fans of the Ed Hardy brand.<br />
I considered creating a pop up store for the Ed Hardy capsule collection with Selfridges design studio.<br />
However, I soon identified in order for the revival to be successful the audience need to see how the<br />
clothes can be style and on the correct people in order to spark interest and allow the clothes to be<br />
demonstrated within a fashion-forward way.