audit 2
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7<br />
MAKING A COMEBACK<br />
The original Ed Hardy brand making an apperance within<br />
current culture<br />
An article ‘Ed Hardy is making a comeback’ on Refinery 29, identifies that ‘in the last few weeks alone,<br />
we spotted several cool labels and ‘it girls’ on Instagram trying to make that gaudy cursive lettering and<br />
rhinestone goodness a thing (Coscarelli, 2016). This article, alongside Vetements featuring Ed Hardy motifs<br />
within their Fall 2016 collection and several popular, social media enthusiasts wearing original, vintage<br />
Ed Hardy garments proves there is potential for the Ed Hardy brand to capitalise on their original brand<br />
aesthetic in order to make a comeback.<br />
Left to right: social media enthusiasts @samimiro<br />
and @red_shiraz in original Ed Hardy garments
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