audit 2
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5<br />
Ed Hardy is a brand that gained commercial success in the early 2000s. The brand became popular<br />
through signing a deal with Christian Audigier. This deal meant he had the rights to produce products with<br />
Ed Hardy’s art. An incredibly profitable deal led to the Ed Hardy brand being renowned worldwide. Celebrity<br />
endorsement rapidly increased sales, however it also meant the brand contained extreme character<br />
associations which quickly made the brand non-exclusive. Gradually, the brand became considered uncool<br />
as not everyone wanted something that lots of people had.