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Juanita Richards Creative Direction
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Abstract
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Background context
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A brand of particular interest is J
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Through Ed Hardy being a brand that
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6 Ed Hardy In 2016 the brand launch
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8 On the brands Instagram this is e
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Naturally, I assumed the original E
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12 Brand OPPORTUNITY Options
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Left feeling confused about the age
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16
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18 Through a class critic session i
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20 THE BRIEF THE OBJECTIVE To engag
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22 concept development
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The campaign will also involve adve
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Hollywood Stardom 26 Top to bottom:
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28 DEsign development
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This mood board illustrates contemp
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32 Tattoo Art Market analysis revea
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34 All images are screenshots taken
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Browsing eBay I came across this Ed
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38 ROWANS I visited Rowans arcade i
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After various emails and phone call
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42 STOKTER Stokter tattoo parlour p
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44 In order to engage the audience
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These experiments were created usin
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After contacting over 27 agencies a
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50 @ NEVS yvonne @ milk
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52 s Spring 2017 cover star, film b
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After research, experiments were co
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56
- Page 65 and 66: Zara Woman Spring Summer 2015 film
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- Page 71 and 72: Motorcycle rebel culture Left to ri
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- Page 75 and 76: 68 BUDGET Identifying the productio
- Page 77 and 78: 70 In order to broaden the search,
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- Page 81 and 82: 74 Motorcycle rebel culture Messy s
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- Page 87 and 88: 80 slim jim’s Despite the visit t
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- Page 91 and 92: 84 Motorcycle Rebel culture Overvie
- Page 93 and 94: Hollywood Stardom Accessories were
- Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
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- Page 101 and 102: 94 Each video was edited differentl
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- Page 109 and 110: Certain retouched images were effec
- Page 111 and 112: PLACEMENT 104
- Page 113 and 114: 106 Influencer Marketing Initially
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- Page 130 and 131: 123 bibliography Veblen, T. and Mil
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