audit 2

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109 POSTERS Additional to the booklet a free, eye catching A3 poster of the advertorial content will be distributed in the same places as the pamphlet prompting audiences to pick up the poster and thereby increasing coverage of the ‘Ed’s Back’ campaign. The posters will work as an additional form of promotion and will allow for further interaction between the audience and the brand. It was integral to choose images for the posters which best highlighted the garments. Poster campaign layout inspiration
110 MEDIA PACK The Ed’s Back campaign will involve a strategic release plan; all information and visualisations on how this will work will be placed within a media pack. The media pack is intended to be seen with the films and given to press, an important element which will clearly explain the campaign and aims to increase coverage. I wanted the media pack to be concise, clear and professional. I deliberated over how to write the PR pack as I recognise this is a student project but also wanted it to mimic a live project. I wanted to maintain a professional writing quality so I chose to write from the hypothetical perspective of the Ed Hardy marketing team. I decided to make the media pack in a square format (21x21cm) to entice the press companies to hand-pick and scroll through the pack whilst still being large enough to portray the visualisations to the best of their ability. Media pack layout and design inspiration
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Juanita Richards Creative Direction
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Abstract
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Background context
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A brand of particular interest is J
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Through Ed Hardy being a brand that
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6 Ed Hardy In 2016 the brand launch
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8 On the brands Instagram this is e
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Naturally, I assumed the original E
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12 Brand OPPORTUNITY Options
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Left feeling confused about the age
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18 Through a class critic session i
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20 THE BRIEF THE OBJECTIVE To engag
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22 concept development
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The campaign will also involve adve
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Hollywood Stardom 26 Top to bottom:
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28 DEsign development
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This mood board illustrates contemp
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32 Tattoo Art Market analysis revea
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34 All images are screenshots taken
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Browsing eBay I came across this Ed
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38 ROWANS I visited Rowans arcade i
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After various emails and phone call
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42 STOKTER Stokter tattoo parlour p
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44 In order to engage the audience
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These experiments were created usin
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After contacting over 27 agencies a
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50 @ NEVS yvonne @ milk
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52 s Spring 2017 cover star, film b
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After research, experiments were co
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Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
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Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
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Page 99 and 100: prodcution 92 post -
Page 101 and 102: 94 Each video was edited differentl
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Page 105 and 106: The following pages consist of some
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Page 109 and 110: Certain retouched images were effec
Page 111 and 112: PLACEMENT 104
Page 113 and 114: 106 Influencer Marketing Initially
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Page 119 and 120: Another new learning was styling, I
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Page 130 and 131: 123 bibliography Veblen, T. and Mil
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