audit 2

Designing a header which illustrates the brand’s original style and utilising it on their website, Twitter and
YouTube platforms keeps a consistent aesthetic for the brand.
Advertorial CONTEnT
The advertorial images alongside brief information of the ‘Ed’s Back’ campaign will be used as an A5
booklet style print publication (mini-zine). The advertorial images used will be different to the ones used for
the Instagram campaign due to giving audiences of the booklet different additional content. It was important
the booklet was designed communicating the original brand aesthetic whilst containing contrary layout and
style. The typeface employs a similar style aesthetic as the popular brand merchandise trend. The paper
for the booklet will be gloss in order to heighten the sleek and professional element of the images and inkeeping
with the tacky, gaudy aesthetic of the Ed Hardy brand. Inside the booklet I was keen to use tattoo
original tattoo designs as stickers, tapping into the theme of nostalgia. However, due to the high price of
having stickers professionally created and cut this had to be avoided.
The booklet will be free and will be slipped into fashion magazines: i-D, Dazed and Wonderland. Additionally,
the mini-zine will be distributed across University of the Arts London campuses, WAH Nails in Soho, as well
as stockists of the capsule collection; Topshop and Selfridges - all locations which work in line with the
target audience. The aim of the print is to be seen in several places free of cost encouraging many people
to pick one up and see how the new capsule collection can be worn. It contains links to the social media
campaign and brand website, linking each platform from the campaign together and creating synergy.
For the mini-zine I was inspired by ‘Mushpit presents Forever’ the A5 mini-zine created by Mushpit in
collaboration with Converse.