audit 2
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106<br />
Influencer Marketing<br />
Initially deciding to promote the social media campaign via Ed Hardy’s social media platform, it was<br />
recognised that the target audience will not be following the brand on social media. Researching into<br />
how start-up brands are engaging audiences through social media marketing, I discovered the benefits of<br />
influencer-led campaigns. Through the target audience seeing influencers they are aspire towards posting<br />
the content it will increase three engagement.An example of how Influencer-led marketing will be used is<br />
revealed in the media pack.<br />
Additional to using influencer marketing to reach a wider demographic, the longer 1 minute edit which<br />
showcases all three themes within one video will be distributed on online contemporary fashion magazine<br />
platforms; Wonderland, Dazed and i-D due to the target audience the brief is intended for engaging<br />
with these magazines. Also, the aesthetic in which the campaign will employ embodying the aesthetic<br />
represented within these magazines.
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