audit 2
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social media<br />
Further exploration into the correct platforms to distribute the campaign on<br />
A Mintel (2017) report looked at 726 internet users aged 18-37, findings revealed Facebook was the most<br />
popular with YouTube, Twitter and Instagram following closely behind. Therefore, each of the 30 seconds<br />
films will be posted on each of these platforms. It is important that the film content is exported in different<br />
ways to function best in line with their practice and to ensure the consumer views the content within the best<br />
way. For example, the film content for Instagram will be exported into a square formatted video due to the<br />
majority of Instagram content being viewed on mobile devices. With square video taking up to 78% more of<br />
a person’s mobile newsfeed compared to landscape, using square videos will allow for more detailing of the<br />
clothes to be seen. The longer edit will be posted on Facebook, Twitter, YouTube and the online platforms<br />
using a landscape format (16:9).<br />
This visualisation depicts how the content will be curated for Instagram, Inspired by Versace Versus<br />
Instagram page, close-up details of the garments and advertorial images alongside the film content in order<br />
for the page to look well curated and showcasing the detail of the garments to the audience.
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