audit 2

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Before Niklas retouched the images, I sent him over these references indicating the look of the final images. The images would be edited to have a subtle glow and colours would be enhanced in order to create bright images that capture the audience’s attention. Anna Zelthonosova for Glamour Germany, photographed by Jamie Nelson Miles Aldridge for Vogue Italia, 2013 Bottom left and right photographed and edited by Niklas Haze, 2017
The following pages consist of some of the retouched final images. 98
Page 2 and 3:
Juanita Richards Creative Direction
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Abstract
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Background context
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A brand of particular interest is J
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Through Ed Hardy being a brand that
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6 Ed Hardy In 2016 the brand launch
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8 On the brands Instagram this is e
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Naturally, I assumed the original E
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12 Brand OPPORTUNITY Options
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Left feeling confused about the age
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16
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18 Through a class critic session i
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20 THE BRIEF THE OBJECTIVE To engag
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22 concept development
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The campaign will also involve adve
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Hollywood Stardom 26 Top to bottom:
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28 DEsign development
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This mood board illustrates contemp
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32 Tattoo Art Market analysis revea
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34 All images are screenshots taken
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Browsing eBay I came across this Ed
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38 ROWANS I visited Rowans arcade i
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After various emails and phone call
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42 STOKTER Stokter tattoo parlour p
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44 In order to engage the audience
Page 53 and 54: These experiments were created usin
Page 55 and 56: After contacting over 27 agencies a
Page 57 and 58: 50 @ NEVS yvonne @ milk
Page 59 and 60: 52 s Spring 2017 cover star, film b
Page 61 and 62: After research, experiments were co
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Page 65 and 66: Zara Woman Spring Summer 2015 film
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Page 69 and 70: 62
Page 71 and 72: Motorcycle rebel culture Left to ri
Page 73 and 74: prodcution 66 pre -
Page 75 and 76: 68 BUDGET Identifying the productio
Page 77 and 78: 70 In order to broaden the search,
Page 79 and 80: Nikla’s photography work 72
Page 81 and 82: 74 Motorcycle rebel culture Messy s
Page 83 and 84: 76 Stokter tattoo parlour was analy
Page 85 and 86: These images and video screenshots
Page 87 and 88: 80 slim jim’s Despite the visit t
Page 89 and 90: 82
Page 91 and 92: 84 Motorcycle Rebel culture Overvie
Page 93 and 94: Hollywood Stardom Accessories were
Page 95 and 96: Tuesday 11th April 88 Motorcycle Re
Page 97 and 98: 90
Page 99 and 100: prodcution 92 post -
Page 101 and 102: 94 Each video was edited differentl
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Page 107 and 108: 100
Page 109 and 110: Certain retouched images were effec
Page 111 and 112: PLACEMENT 104
Page 113 and 114: 106 Influencer Marketing Initially
Page 115 and 116: Designing a header which illustrate
Page 117 and 118: 110 MEDIA PACK The Ed’s Back camp
Page 119 and 120: Another new learning was styling, I
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Page 124 and 125: 117
Page 126 and 127: 119
Page 128 and 129: 121
Page 130 and 131: 123 bibliography Veblen, T. and Mil
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