audit 2
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Each video was edited differently to suit the theme, pace<br />
and style of the content. For example the motorcycle<br />
rebel culture had a very dark, moody tone and the music<br />
contained dramatic synth sounds. As a result I decided to<br />
ask Nathaniel to incorporate contemporary glitch effects so<br />
the music would be edited on beat and suited the mood.<br />
The process of video editing was time consuming, shots had<br />
to continuously be re-arranged in order to ensure the films<br />
had enough substance to keep audiences interested, whilst<br />
ensuring the clothes appeared desirable and the overall<br />
content communicated the brands original aesthetic. The<br />
longer edit was the most difficult due to incorporating each<br />
theme and style into one video. Selecting the correct music<br />
and choosing clips that worked inline together were integral.