Food Turkey Magazine September 2017

ISM in
Cologne - the
big world of
sweets and
snacks
ProSweets Cologne - the international supplier fair for the sweets
and snacks industry - will once again be staged parallel to ISM
from 28 to 31 January 2018.
The big world of sweets and snacks
will be meeting up at ISM in Cologne
in January 2018. The trade fair brings
international suppliers of sweets and
hearty snacks as well as hot drinks
(coffee, tea and cocoa) together
with buyers from all over the world
once a year. With around 1,600 exhibitors
from around 60 countries
and over 38,000 trade visitors from
143 countries, ISM is the largest trading
platform for sweets and snacks in
the world. Companies that have not
exhibited at ISM so far, are given the
opportunity to take advantage of various
interesting participation models.
Primarily newcomers and start-ups,
but also suppliers of coffee and new
88 FOOD TURKEY September 2017
snacks (i.e. fruit and vegetable snacks
for instance) can take advantage of
the favorable conditions in an attractive
exhibition environment via these
special models.
ProSweets Cologne - the international
supplier fair for the sweets and
snacks industry - will once again be
staged parallel to ISM from 28 to 31
January 2018.
Depending on the product segment
and market maturity, industry newcomers
at ISM can apply for one of
the four participation models that ISM
has developed exclusively for these
target groups.
Newcomer Area
The “Newcomer Area” has already
been successfully introduced at ISM.
Companies that have already established
themselves on the market, but
who have not exhibited at ISM in the
past years or who have never exhibited,
are given the opportunity here
to present themselves under one
roof together with other suppliers.
The platform offers an attractive environment
and favorable participation
conditions.
New: Start-up Area
The “Start-up Area” is the right setting
for really young, aspiring compa-