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Food Turkey Magazine September 2017

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And, our goal is to develop our traditional<br />

tastes even further so that they<br />

are compatible with the lifestyles and<br />

requirements of today’s man. What<br />

is important for us is to increase the<br />

diversity of functional and innovative<br />

products in our range even further, as a<br />

careful producer for the sake of healthy<br />

and quality nutrition.”<br />

Here is <strong>Turkey</strong>’s taste map:<br />

West of <strong>Turkey</strong> is more open<br />

to different tastes<br />

Marmara, Mediterranean and Aegean<br />

Regions are very open to innovations.<br />

Consumers living in these regions prefer<br />

to test new tastes as well as traditional<br />

tastes such as soudjouk, pastrami<br />

and roast. Most of the demand<br />

received in this direction is for salami,<br />

frankfurter, ham and smoked meat.<br />

Soudjouk takes the lead in the<br />

Central Anatolian Region<br />

Soudjouk ranks first among the traditional<br />

tastes in the Central Anatolian<br />

Region Especially Kayseri and Afyon<br />

play an important role in soudjouk<br />

consumption. While the preference for<br />

soudjouk ranks first in the region, it is<br />

followed by pastrami and roast respectively.<br />

Andaç Günsoy<br />

Polonez General Manager<br />

Eastern Anatolian Region likes<br />

hot<br />

Hot dishes and spices are almost a passion<br />

for those who live in the Eastern<br />

Anatolian Region. And, hot spices are<br />

indispensable for the tables of those<br />

who say “I can never manage if the<br />

meal I eat is not hot.” Those who live<br />

in this region also opt for hot varieties<br />

in their delicatessen meat products<br />

selections. The region where the hot<br />

soudjouk demand is the highest is the<br />

Eastern Anatolian Region.<br />

35

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