The Klim Type Foundry 01
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<strong>The</strong><br />
non proident, sunt in culpa qui officia deserunt<br />
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<strong>Klim</strong><br />
nostrud exercitation<br />
<strong>Type</strong><br />
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<strong>Foundry</strong><br />
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2
<strong>The</strong><br />
<strong>Klim</strong> <strong>Type</strong><br />
<strong>Foundry</strong><br />
3
About<br />
<strong>The</strong> <strong>Klim</strong> <strong>Type</strong> <strong>Foundry</strong> (<strong>Klim</strong>) was founded in 2005 by type designer<br />
Kris Sowersby. <strong>Klim</strong> sells its typefaces directly through<br />
klim.co.nz and is based in Wellington, New Zealand.<br />
Since releasing his first retail typeface, Feijoa, in 2007, Kris has received<br />
numerous awards and accolades, including: a Certificate<br />
of Excellence from the New York <strong>Type</strong> Directors Club for his second<br />
typeface, National, in 2008; being named an ADC Young Gun<br />
in 2<strong>01</strong>0; being accepted as a member of the prestigious Alliance<br />
Graphique Internationale (the second New Zealander to do so) in<br />
2<strong>01</strong>3; and receiving the John Britten Black Pin in 2<strong>01</strong>5, the highest<br />
award given by the Designers Institute of New Zealand.<br />
Kris studied at Whanganui School of Design and worked briefly<br />
as a graphic designer before starting <strong>Klim</strong>. His typefaces combine<br />
historical knowledge with rigorous contemporary workmanship,<br />
and are used internationally in analogue and digital media.<br />
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nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,<br />
sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur<br />
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consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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Welcome to the Infill Font <strong>Foundry</strong><br />
Emigre Inc. aren’t very vocal these days. Interviews and commentary<br />
from either Rudy VanderLans or Zuzana Licko are rare. That’s<br />
why this promotional interview with VanderLans by Sébastien<br />
Morlighem got my attention. I’m a huge fan of their work and<br />
ethos, I will read anything even remotely related to their output.<br />
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sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur<br />
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consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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Why we need new typefaces<br />
This is a perennial question from non-designers and folks who<br />
don’t use typefaces. <strong>The</strong>y do, of course, need them on a daily basis.<br />
Modern life would grind to a halt if every typeface suddenly<br />
vanished overnight. <strong>Type</strong>faces are so ingrained into our existence<br />
that it seems like they’ve always been there. It’s a “problem” that’s<br />
been “solved”.<br />
Most people don’t see the typeface, not consciously anyway, they<br />
read the words. To notice the forms of the letters is a learned, higher-level<br />
process and largely unnecessary for daily life. If meaning<br />
and information have been sucessfully extracted from the words,<br />
conscious recognition of the typeface is unnecessary: any old typeface<br />
will do. However, if this were strictly true, the purpose of<br />
typography would be to merely convey information, to crystallise<br />
spoken words into symbols. It would thus render people as simple<br />
automatons blithely absorbing data. Efficient, but utterly joyless.<br />
Our relationship to typography is like our relationship to food—<br />
we eat for pleasure, not simply for nutrition. Sometimes we want<br />
an exotic dish to celebrate a special occasion, other times we just<br />
need a piece of toast.<br />
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est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed<br />
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ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip<br />
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
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occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit<br />
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<strong>Type</strong>faces are the ingredients and typographers are the cooks. A<br />
good cook can make ordinary ingredients into a great meal, a bad<br />
cook can scandalise the best ingredients. <strong>The</strong> same five ingredients<br />
could make great meals, but we crave variety—even novelty—in<br />
our diets. Hundreds of new typefaces are created every year by<br />
type designers around the world. Few of these new releases are<br />
original ideas per se. <strong>The</strong>y are generally inspired by existing historic<br />
typefaces or genres, like recipes handed down from generation<br />
to generation, adapted and updated according to available<br />
ingredients, technology and prevailing fashion. And, accordingly,<br />
we have different categories of typefaces for specific situations<br />
and occasions.<br />
At no point has the type industry elevated a single typeface as<br />
canon, despite the ongoing tendency for foundries to claim a name<br />
for their own interpretation (eg. Adobe Garamond, Linotype Garamond,<br />
Stempel Garamond, Monotype Garamond, etc). This lack<br />
of a definitive version is a blessing, it gives typeface designers a<br />
free hand to interpret and modify as they see fit.<br />
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Maelstrom Design Information<br />
Since releasing his first retail typeface, Feijoa, in 2007, Kris has received<br />
numerous awards and accolades, including: a Certificate<br />
of Excellence from the New York <strong>Type</strong> Directors Club for his second<br />
typeface, National, in 2008; being named an ADC Young Gun<br />
in 2<strong>01</strong>0; being accepted as a member of the prestigious Alliance<br />
Graphique Internationale (the second New Zealander to do so) in<br />
2<strong>01</strong>3; and receiving the John Britten Black Pin in 2<strong>01</strong>5, the highest<br />
award given by the Designers Institute of New Zealand.<br />
Kris studied at Whanganui School of Design and worked briefly<br />
as a graphic designer before starting <strong>Klim</strong>. His typefaces combine<br />
historical knowledge with rigorous contemporary workmanship,<br />
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eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut<br />
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nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in<br />
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla<br />
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culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum<br />
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A game of opposites<br />
Due to the contrary nature of the reversed-stress form, I established<br />
a basic three-zone construction principle along the horizontal.<br />
This freed me up to concentrate on other particulars, like<br />
proportions and punctuation. I found that slight serif bracketing<br />
warmed the line work, softening the harsh contrast and lending<br />
heft to the overall impression.<br />
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qui officia deserunt mollit anim id est laborum. Lorem ipsum<br />
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<strong>Klim</strong> LogoFonts<br />
Logotypes used to be hard. Not any longer!<br />
Most of the time an existing typeface is 99% perfect for your logo<br />
design. But you’re a professional: you’ve never been satisfied with<br />
99%. You fundamentally understand that true greatness lies in the<br />
last, crucial 1%. That last hard-won percentage is earned from true<br />
sweat. It is only achieved from honest, real-world craft. Only this<br />
makes a logotype special, unique and impactful. Unfortunately<br />
you only have so many hours in a day. If only it were just a little<br />
bit easier…<br />
Today we are super excited to announce our forthcoming typeface<br />
project: <strong>Klim</strong> LogoFonts. No longer will you struggle to make<br />
unique logotypes for impossible deadlines, our fonts will do it<br />
all for you! Say goodbye to frustrating ideation bottlenecks, <strong>Klim</strong><br />
LogoFonts are guaranteed to increase your bottom line whilst<br />
minimising your actionable deliverables timeframe. We’ve taken<br />
the time and worked tirelessly to sweat the details and craft the<br />
solution so you don’t have to. Finally!<br />
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commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat<br />
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id<br />
est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed<br />
do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim<br />
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip<br />
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint<br />
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit<br />
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velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
But, how do we do it?<br />
Like all solutions in hindsight it is surprisingly simple, yet devastatingly<br />
effective:<br />
Rounded corners. Not just any corner, but *all* of them. Any corner<br />
of any glyph you desire will be pre-rounded, patiently awaiting<br />
your selection and approval.¹ Every single glyph in our existing<br />
sans-serif typefaces has been painstakingly updated and<br />
upgraded to comply with the <strong>Klim</strong> LogoFonts character mapping<br />
scheme. And, best of all: it’s free!<br />
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do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim<br />
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip<br />
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint<br />
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit<br />
anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing<br />
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velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
Story Sans Design Information<br />
We started talking about the typeface in June 2<strong>01</strong>6. <strong>The</strong> brief that<br />
came out of these informal discussions detailed the screen-first<br />
technical and functional requirements: a sans serif that works well<br />
at small sizes, looks good at large sizes, has clear numerals and<br />
matches system fallback fonts. It also opened with: “<strong>The</strong> typeface<br />
should embody both our Trade Me brand tone of voice and brand<br />
personality.” This posed a fascinating question — what typeface<br />
is Trade Me? <strong>The</strong> history of typefaces is rich and varied: there’s<br />
a smorgasbord of genres, styles, and letterforms to choose from.<br />
<strong>The</strong> brief narrowed the selection to sans serif. It’s a solid, logical<br />
choice. Sans serif is one of the oldest forms of lettering, but paradoxically<br />
one of the newest forms of printing type.<br />
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ex ea commodo consequat. Duis aute irure dolor in reprehenderit in<br />
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur<br />
sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur<br />
adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore<br />
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco<br />
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure<br />
dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in<br />
culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor<br />
sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<br />
ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet,<br />
consectetur 12 adipiscing elit, sed do eiusmod tempor incididunt ut labore<br />
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation<br />
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis<br />
aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
Founders Grotesk Design Information<br />
<strong>The</strong> impetus for Founders Grotesk originally came from Duncan<br />
Forbes of <strong>The</strong> International Office. We had often discussed the<br />
nature and usefulness of the classic grotesks, and the possibility<br />
of creating a new one. After trawling through my 1912 Miller &<br />
Richard specimen, he became enamoured with their series of Grotesques,<br />
particularly the No.7 all-caps showing.<br />
<strong>The</strong> revival decision can be further exacerbated by groupings of<br />
seemingly unrelated fonts under a single name, like the above Breite<br />
Grotesks from the Bauerschen Giesserei foundry.<br />
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laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit<br />
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cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem<br />
ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut<br />
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco<br />
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non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum<br />
dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et<br />
dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod<br />
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nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute<br />
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sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt 13 mollit anim<br />
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exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
Interview with Kim Hill<br />
I was interviewed by Kim Hill for Radio NZ in her famous Playing<br />
Favourites program. It’s a great format, a casual, informed conversation<br />
interspersed by songs I have chosen. Kim is a stalwart<br />
interviewer with broad knowledge on many subjects. We discuss<br />
my recent Black Pin award, the Financial Times redesign, the NZ<br />
flag debacle and bogans.<br />
I was also asked to provide accompanying images for the Radio<br />
NZ website. <strong>The</strong> only images appropriate to the music I had chosen<br />
were a series of famous metal logotype interpretations that I’d<br />
drawn a while back. Can you pick what they are?<br />
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incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,<br />
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<br />
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum<br />
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sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem<br />
ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor<br />
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis<br />
nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<br />
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eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,<br />
sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum<br />
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aliqua. Ut 14 enim ad minim veniam, quis nostrud exercitation ullamco laboris<br />
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sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mol-
Cooper Hewitt Beauty Interview<br />
Tell me how you approach typeface design.<br />
If I’m commissioned to make a typeface for a client, then I need<br />
a clear brief. What does the client intend to do with the typeface?<br />
How do they want to use it, and what style or atmosphere or feeling<br />
do they need? <strong>The</strong>se questions will inform everything about<br />
the typeface. <strong>The</strong> other situation is making typefaces for retail<br />
rather than for a specific client. Here, it’s just me drawing letters<br />
and following an idea and seeing if things work. This process is a<br />
bit self-indulgent, but most of the time it seems to work. I might<br />
be flicking through old type specimens, or have an idea, or see a<br />
letter somewhere and I’ll think, “Oh, maybe that could work as an<br />
entire typeface.”<br />
I’ll work through it and make some test letters and test prints. I<br />
then leave it alone and come back to see what’s worth keeping<br />
and what isn’t. Sometimes it’s all rubbish and I throw it away,<br />
but sometimes there’s something useful there. At the moment I’m<br />
working on a “Garamond”. This project has been bubbling away<br />
in the background for six or seven years, on and off.<br />
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim<br />
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea<br />
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velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat<br />
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est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed<br />
do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim<br />
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velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint<br />
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit<br />
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elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.<br />
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labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris<br />
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sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur<br />
adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut<br />
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo<br />
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,<br />
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enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo<br />
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nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur<br />
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consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris<br />
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,<br />
sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur<br />
adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut<br />
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo<br />
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt<br />
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enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo<br />
<strong>The</strong> <strong>Klim</strong> <strong>Type</strong> <strong>Foundry</strong><br />
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat Copyright cupidatat non © proident, 2005 sunt in culpa qui officia deserunt<br />
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tempor 16 incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud<br />
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor<br />
in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint.