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Annual Report 2015

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PCI MEDIA IMPACT<br />

<strong>2015</strong><br />

ANNUAL REPORT<br />

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Our Mission.<br />

PCI Media Impact empowers communities worldwide<br />

to inspire positive social and environmental change<br />

through storytelling and creative communications.<br />

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Foreword.<br />

<strong>2015</strong> has been a ground-breaking year for PCI-Media Impact, both for the range of the<br />

programs we have launched, and for the recognition that those programs have received.<br />

We dove into challenges as they arose, launching such disparate initiatives as Comics Uniting<br />

Nations, a global set of comic books for the UN’s Sustainable Development Goals, and the<br />

La Caldera curriculum, a drama and lesson plan that tackles human trafficking in Bolivia.<br />

Regardless of the media we selected or the topic, for each program we stayed true to our<br />

tried and tested approach to storytelling for social change. We believe that this pairing of<br />

consistency and innovation is responsible for the 17 international awards for work completed<br />

in <strong>2015</strong>, including a Millbank Social Marketing Award, a Video Marketing Excellence (VMX)<br />

Award, a Webby, and even a Rockie nomination.<br />

As Co-Chairs of the Board of this innovative organization, it is our honor to share with you<br />

these institutional successes. What may be even more important is to share with you our<br />

enthusiasm for this organizatio’s work, and how it has changed each of our personal stories,<br />

as well as impacting the experiences of all the staff and volunteers worldwide who participate<br />

in using the power of story. Each has found their own unique path to their passion for this<br />

mission.<br />

The same can be said of problem solving. A single mother in Mozambique who aims to<br />

protect her young child from illness to communities throughout the subcontinent of West<br />

Africa working together to eradicate Ebola. Each in their own way bring their own personal<br />

stories and background knowledge to the table to create a better, safer world for themselves<br />

and their children.<br />

The PCI Media Impact storytelling approach is the ideal vessel for these diverse perspectives.<br />

Our communication work always begins with the beliefs, stories and approaches of individual<br />

problem solvers. We identify positive deviants and good community practices, and recognize<br />

the thinking that leads to effective solutions. Then, building on narratives that already exist,<br />

we create role models. Often, these models are fictional characters in a drama, but they<br />

might also be the nonfiction stories of local heroes, the voices of pop stars, or the actions of<br />

governments. These models allow our audiences to imagine and create better, more effective<br />

solutions for themselves.<br />

This tactic – the practice of social and behavioral change communication – should not be an<br />

afterthought to change planning. It is integral to any endeavor.<br />

Our sensitivity to audiences’ stories brings creative solutions to light, and allows us to be<br />

on the frontline of innovation. We have responded to a shifting media landscape, using an<br />

increasingly diverse set of communication media to tell the story, from comic books to mobile<br />

apps, documentaries to soap operas, each uniquely based on its audience’s needs.<br />

The world will face no shortage of challenges in the coming decade. From global warming to<br />

health outbreaks like Zika. Most of these issues rely on collective action, counting on a global<br />

community willing to engage as problem solvers, to shift their own attitudes and behaviors.<br />

It continues to be an honor to represent PCI Media Impact, an organization that has the<br />

capacity to play a pivotal role in these issues. We look forward to another year of persuasive<br />

and relatable stories that can capture our imagination, influencing the way we choose to live.<br />

Lynne Yeannakis & Rick Stone, Co-Chairs of the Board of Directors<br />

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Overview.<br />

“A story is the shortest distance between people.”<br />

I love this Pat Speight quote. It speaks to the fundamental reason we do what we do – the<br />

reason we use the vehicle of storytelling to inspire change. Story is convincing. Story is<br />

empowering. Story shares information while bringing people together.<br />

When a person hears a story they empathize with, that story often becomes a role model for<br />

their own lives.<br />

Miguel Sabido was one of the early advocates for popular storytelling as a means of behavior<br />

change. Ever since PCI Media Impact’s founder David Poindexter worked with Sabido and<br />

Indira Ghandi over 30 years ago, our organization has held this idea at the core of our<br />

work: it is everyday people that will make the change, so it is everyday people we need to<br />

communicate with.<br />

With more than thirty years of programming and institutional learning, we have come a long<br />

way. Our “storytelling” was once only delivered in the form of serial soap operas. Now, we<br />

work with television, radio, social media, music, comic books and documentary. We build<br />

diverse coailtions of stakeholders who learn from these stories, as well as from one another.<br />

From donors, to consumers, to our colleagues on the ground, we are an organization based<br />

on partnerships. Our mission is successful when our audiences are part of the positive change,<br />

when our coalitions of partners outlast programs themselves, when we enhance the capacity<br />

of individual communicators and change agents.<br />

<strong>2015</strong> has been an extraordinary year. We continued our campaign to end Ebola, producing<br />

radio dramas, call-in shows, music videos, and powerful survivor stories. The success of our<br />

initial work gained #ISurvivedEbola features on CNN International, BBC Worldwide, and<br />

Newsweek. Our partners grew from 3 to over 75. This propelled us into a deep collaboration<br />

with the CDC, leading to further creative solutions in Guinea and Sierra Leone.<br />

On the other side of the globe, our long-running, celebrated Strong Women, Strong Voices<br />

program in Latin America continued through a partnership with the Department of State. The<br />

show, designed to address violence against women in Colombia, Bolivia, and Peru, has now<br />

played on over 120 community radio stations, supported through demonstrations, school<br />

visits and community-led actions.<br />

Meanwhile, Punta Fuego, a program on sustainable fisheries in Belize rode a wave of popular<br />

success, gaining a set of die-hard fans. More rewarding than the numbers, however, are<br />

the testimonials of fishermen who have changed their own fishing practices because of the<br />

experiences of their favorite character, Richie.<br />

These are only a few examples of the beautiful work our teams around the world have<br />

accomplished this year, none of which would be possible without the generous, steadfast<br />

support of our institutional partners and individual donors. We are thankful to each and every<br />

one of you for your committment to our shared vision of a new global narrative.<br />

Sean Southey, CEO<br />

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How We Tell Our Stories.<br />

As a communications for social change organization, PCI Media<br />

Impact uses radio, television, music, digital and other media to<br />

turn up the volume on crucial issues around the globe.<br />

Focusing on Health, Environment and Social Justice,<br />

we strengthen the CAPACITY of partners; we create a<br />

COMMUNITY of constituents who support our collaborative<br />

work; and we promote positive CHANGES in audience<br />

knowledge, attitudes and behaviors.<br />

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Then and Now<br />

Cecilia, a young woman from a settlement in Pucallpa, Peru, is the first to point out the alarming<br />

teen pregnancy rates in her community.<br />

“Anywhere you turn you will see an adolescent mom. I turned 23 this year. And from my whole<br />

cohort, I am the only one who does not have a baby,” Cecilia said.<br />

But she is also one of the first to do something about it.<br />

Cecilia has been part of our sexual health and family planning work as a participant, volunteer<br />

and coordinator since 2010. She was introduced to our characteristic community-driven<br />

storytelling by our Latin American Regional Director, Javier Ampuero, and fell in love with it.<br />

“Something lit up inside of me. When you make [a community] feel a part of it, they can feel<br />

like ‘this is mine, I can actually contribute to the change in my community, my region, my<br />

country.’”<br />

Cecilia is one of many budding community role models who act as agents of positive change<br />

thanks to PCI Media Impact. Twenty-five years before Cecilia met Javier and learned about<br />

Entertainment-Education, David Poindexter was founding PCI Media Impact, and already<br />

working on family planning issues.<br />

Through our approach with programs such as Hum Log and Dukh Sukh Apney and, more<br />

recently, Sin Arrugar and Cora Corazón, young women like Cecilia have not only been<br />

audience members of our shows but have also contributed to scripts and mobilization<br />

activities, radio broadcasts and call-in shows.<br />

Though our channels and audiences have increased over the years, our aims remain the<br />

same: we create MOVEMENTS.<br />

Cecilia falls in love with storytelling for social change so that her peers can fall in love with<br />

characters that resist teenage pregnancy. Javier, and the rest of our staff around the world,<br />

train young leaders so that they can train their own constituencies. And all of us, from Liberia<br />

to Peru to New York City, tell the story of a better world in order to make that better world a<br />

true possibility.<br />

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Major Partners.<br />

• Auder<br />

• Bioclimate<br />

• CARE<br />

• Centers for Disease Control<br />

• Fauna and Flora International<br />

• Project Everyone<br />

• Radio Everyone<br />

• IUCN<br />

• The Nature Conservancy<br />

• The Paul G. Allen Foundation<br />

• The University of Texas at El Paso<br />

• Journalist and Writers Foundation<br />

• METI<br />

• Metronix Foundation<br />

• UNFPA<br />

• UNICEF<br />

• United Nations Framework Convention on Climate Change<br />

• United Nations Development Program<br />

• USAID<br />

• U.S. Department of State<br />

• U.S. Fish and Wildlife Service<br />

• U.S. Forest Service<br />

• Vulcan Productions<br />

• WCS<br />

• World Bank<br />

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Our Programs.<br />

Let’s Speak<br />

Out<br />

REDD+ Libe<br />

Guardians<br />

of the Mist<br />

Voices of<br />

the Mist<br />

Punta Fuego<br />

My School<br />

My Community<br />

Comics<br />

Uniting<br />

Nations<br />

Tim Tim<br />

ECMMAN<br />

Cora Corazón<br />

Young People<br />

Who Tell Stories<br />

to Inspire<br />

Change<br />

Sin Arrugar<br />

Voices of<br />

Justice<br />

La Caldera<br />

Strong Women<br />

Strong Voices<br />

#ISurvivedEbola<br />

Campaign<br />

Road to<br />

Recovery<br />

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ia<br />

STEWARD<br />

& PROSPER<br />

My Green<br />

Gabon<br />

My Gorilla<br />

My Commnity<br />

Ndovu Music<br />

Violence<br />

Against<br />

Children<br />

Psychosocial<br />

Support<br />

WABiCC<br />

My Chimp<br />

My Community<br />

Black Gold<br />

Ebola Mobile<br />

Response Unit<br />

REDD+ Malawi<br />

100% Bihar<br />

The Polio<br />

Switch<br />

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Environment.<br />

Featured Program: Punta Fuego<br />

<strong>2015</strong> marked the completion of the first season of Punta Fuego, a radio drama on sustainable<br />

fisheries that was broadcast across Belize.<br />

This serial radio drama, call-in show and mobilization campaign took important steps to<br />

promote responsible fishing practices, as well as to increase respect for marine protected areas<br />

and replenishment zones. The community-driven, participatory approach and passionate<br />

plotline contributed to its large listenership within the fisher community. Mobilization<br />

activities such as a “fisher of the year” competition brought in another layer of celebrating<br />

good practices and involving community changemakers.<br />

Fishermen and women enjoyed listening to the show, claiming that it represented their lives<br />

and struggles in a way that they rarely experienced.<br />

“We gain[ed] a sense of importance and relevance to society [through Punta Fuego],” one<br />

fisher said; and another, “many people don’t know what we go through and so the show<br />

helps people to understand our struggles”.<br />

Program Overview<br />

Punta Fuego, a serial drama broadcast on Love FM in Belize, is implemented by PCI Media<br />

Impact and the Wildlife Conservation Society with funding from the Oak Foundation. Season<br />

One, which aired in <strong>2015</strong>, had a total of 23 entertainment-eduaction episodes. Its overall aim<br />

is to promote positive change in the relevant knowledge, attitudes, and behaviors towards<br />

responsible fishing, marine protected areas and replenishment zones (no-take zones) for<br />

sustainable fisheries in Belize.<br />

Its first season had four main goals. First, to stregthen the capacity of organizations across<br />

Belize to effectively design and implement Entertainment-Education communications<br />

strategies for long-term change. Second, to build a community of supporters that engages<br />

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in activities to promote the benefits of marine protected areas and replenishment zones for<br />

sustainable fisheries. Third, to promote positive change in the relevant knowledge, attitudes<br />

and behaviors towards responsible fishing, marine protected areas and replenishment zones<br />

(no-take zones) for sustainable fisheries in Belize. And fourth, to foster political support for the<br />

expansion and designation of replenishment zones and marine resource conservation more<br />

generally.<br />

The program’s participatory approach involved fishermen, the audience, at every stage of the<br />

process: from formative research, to scriptwriting, to community mobilization. Initial workshops<br />

had an open call to those who wished to participate. Stories and framing suggested by those<br />

fishermen became the basis for the drama’s loveable cast of characters.<br />

Program Results<br />

An analysis of data collected during the first season of Punta Fuego indicated that the show’s<br />

success exceeded expectations.<br />

An analysis of the pretest-posttest evaluation showed that of the 55.2%<br />

of the sampled individuals who had heard of Punta Fuego, nearly<br />

80% were listeners. In addition, listeners of the radio drama were<br />

significantly more likely to exhibit correct knowledge, posess positive<br />

attitudes, report interpersonal communication, and perform positive<br />

fishing behavirs compared to non-listeners.<br />

Not only were listeners more likely to have absorbed and acted on<br />

these key messages – but those who listened to more of the show were<br />

more impacted, with an exposure analysis accounting for 12% of the<br />

change in knowledge and 19.5% of the change in attitudes.<br />

The results overwhelmingly show that the powerful story of Punta<br />

Fuego motivated people to do things that they would not otherwise<br />

have done. Qualitative data mirrored the quantitative results, and these<br />

testimonials are some of the most powerful representations of what the<br />

program was able to do. As one fisherman put it:<br />

“I will be honest, I used to fish in the zones from time to time, but now I think about what I hear<br />

in the show and I don’t think I will be doing that again.”<br />

Our Impact.<br />

CAPACITY: We built the capacity of our core partners to deliver entertainment-education<br />

drama on sustainability.<br />

COMMUNITY: We brought the fisheries department together with fishermen and civil society<br />

organizations to popularize and sensitize on “no-take zones” for sustainable fisheries.<br />

CHANGE: Drama listeners were more likely to exhibit correct knowledge, positive attitudes,<br />

interpersonal communication, and positive fishing behavirs compared to non-listeners.<br />

RECOGNITION: Punta Fuego was the recipient of the Millbank Social Marketing Award for<br />

Innovations in the Environmental Field.<br />

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Health.<br />

Featured Program: #ISurvivedEbola<br />

In <strong>2015</strong>, PCI Media Impact dialed up our work taking this communications for social change<br />

model to an emergency health situation: the Ebola outbreak.<br />

#ISurvivedEbola was the first campaign to directly engage Ebola survivors from Guinea, Liberia<br />

and Sierra Leone in the national and international initiative to end the ongoing outbreak. The<br />

campaign placed survivors and survivor stories at the center of its efforts. It worked to inform<br />

the West African general public about the virus and how they could protect themselves<br />

and their communities from it; to reduce stigmatization and promote reintegration of Ebola<br />

survivors; and to shift the international narrative around the Ebola outbreak away from fear and<br />

despair, toward resilience and hope, while vigorously addressing the remaining challenges.<br />

Josephine Karwah, a young Liberian, was the first pregnant woman to survive Ebola. After a<br />

tumultuous recovery, she joined the movement of survivors working to inform and protect<br />

others from the disease. She was reluctant to tell her story at first, but that quickly changed:<br />

“You know, when they first asked me to be part of the campaign, I didn’t want to tell my story.<br />

But finally, I did; and as I told my story, I felt myself getting stronger. I kept telling it then, more<br />

and more. And now, every time I tell it I feel stronger still.”<br />

Program Overview<br />

The campaign was launched in 2014, when limited knowledge, survivor stigma and mistrust<br />

of medical facilities were inhibiting peoples’ efforts to slow the spread of Ebola in West Africa.<br />

30 documentary short films of survivor stories, broadcast on national television, were one<br />

component of this innovative campaign. Other activities included Ebola-focused radio dramas<br />

and call-in shows in 12 languages, broadcast across all three countries; producing songs and<br />

music videos about Ebola by West African and international artists; and supporting mobile<br />

and online platforms that allow for interaction between survivors, their stories and the world.<br />

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Though the program’s channels and products were diverse, the approach was consistent: to<br />

cultivate community among Ebola survivors, and ensure their stories were heard – both as<br />

symbols of hope, and as lessons for survival.<br />

#ISurvivedEbola was funded by the Pauil G. Allen Family Foundation and Vulcan Productions,<br />

and implemented in collaboration with UNICEF. It has been highlighted on CNN International,<br />

Voice of America, BBC World News and Newsweek.<br />

Program Results<br />

The #ISurvivedEbola campaign was monitored by PCI Media Impact staff and evaluated<br />

independently by Social Impact (SI) to determine its effectiveness.The evaluation found<br />

that as a whole, #ISurvivedEbola was well-trusted both by its audience members and by the<br />

people who worked with the campaign.<br />

The results from an SMS survey of 36 000 individuals showed significant,<br />

positive associations between exposure to the #ISurvivedEbola radio<br />

drama and call-in show both in listeners’ ability to protect themselves<br />

from Ebola, and in their belief that they learned about Ebola survivors.<br />

Key informant interviews and call-in show analysis demonstrated<br />

that the approach of the #ISurvivedEbola campaign was consistently<br />

praised, trusted and respected. Audiences appreciated the broadcast<br />

of the call-in shows and dramas in local languages. In the context of<br />

the Ebola epidemic, where misinformation and distrust of information<br />

were common, the fact that participants could hear trusted radio hosts,<br />

experts and Ebola survivors on the radio and then find the same figures<br />

in their communities had a strong impact on learning.<br />

The results of this data analysis were mirrored by the stories that rose<br />

to the surface throughout implementation. One such testimonial came<br />

from #ISurvivedEbola radio host Marlon Johnson, who faced his own<br />

fears of Ebola survivors:<br />

“When [the first Ebola survivor] came onto the show, I got afraid. So I said no, I’m sick, I can’t<br />

do the program today — because of fear, I walked away. But after the second survivor, Foday, I<br />

came to be confident that these people were so easy to interact with. Now we talk every day.”<br />

Our Impact.<br />

CAPACITY: We worked directly with 30+ survivors and 3 survivor associations to help<br />

strengthen their access and ability to be effective advocates and communicators.<br />

COMMUNITY: In addition to 36 radio stations, #ISurvivedEbola cultivated over 20 earned<br />

partners who distributed our stories and began sharing knowledge and insights.<br />

CHANGE: Exposure to #ISurvivedEbola was associated with listeners’ ability to protect<br />

themselves from Ebola, and with their belief that they learned about Ebola survivors.<br />

RECOGNITION: The #ISurvivedEbola documentaries and online campaign won a total of 16<br />

awards and nominations, including a Webby award and a Rockie nomination.<br />

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Social Justice.<br />

Featured Program: Strong Women – Strong Voices<br />

<strong>2015</strong> was an important year for one of PCI Media Impact’s long-running flagship radio<br />

programs, designed to combat violence against women through informative, passionate<br />

and relevant fictional dramas. Strong Women – Strong Voices originally launched in 2011<br />

as a tri-country program in Colombia, Peru and Bolivia in partnership with Swedish agency<br />

Diakonia. Throughout <strong>2015</strong>, a new partnership with the US State Department supported the<br />

expansion and systematization of Strong Women – Strong Voices radio dramas and community<br />

partnerships across Bolivia.<br />

A monitoring and evaluation strategy that heavily involved participating community radio<br />

stations allowed for a critical mass of feedback from listeners on the ground. The following<br />

account from a 17-year-old female audience member of Valles Region, Bolivia illustrates the<br />

type of impact that the radio dramas had on their intended audiences:<br />

“I learned many things from this program; for example, I learned that women should not be<br />

touched, that women should be respected, and if a woman [does] live through some kind of<br />

violence, she should not stay silent; she must file a report, no matter how painful, because it<br />

is more painful to live through abuses.”<br />

Program Overview<br />

Prior to <strong>2015</strong>, Strong Women – Strong Voices had strengthened the capacities of local<br />

coalitions formed by grassroots organizations, NGOs, public institutions and the media<br />

in Cusco (Peru), Chocó (Colombia) and El Alto (Bolivia), to create, produce and use three<br />

entertainment-education radio dramas.<br />

Through its <strong>2015</strong> partnership with the US State Department, PCI Media Impact assembled<br />

a resource kit based on the episodes produced in the initial 3-drama program. Among<br />

those initial 144 episodes, 2 full seasons were selected for rebroadcast – chosen for their<br />

appropriateness for audiences from three regions within Bolivia: highlands, valleys and<br />

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eastern plains. A 10-episode set of unitary dramas was also produced to ensure that the<br />

overall kit covered the diverse reality of gender-based violence in Bolivia.<br />

Meanwhile, the project trained radio hosts from all three regions to mobilize public opinion<br />

and actions in their communities around issues of violence against women. A total of 103<br />

radio journalists from 84 radio stations across the country attended the first workshop. 62<br />

of those 84 stations went on to submit proposals to become broadcasters and community<br />

mobilizers for this project; 41 were selected.<br />

Each radio station signed on to broadcast the drama episodes, follow each episode with<br />

a call-in show, and host separate community mobilization activities in their municipality.<br />

Community mobilization acitivities are designed after researching a public space. The idea is<br />

to create an initiative that defies conventional interactions between the space and audiences<br />

in order to draw attention to the issue of gender-based violence.<br />

Program Results<br />

PCI Media Impact monitored implementation at each radio station, and<br />

found that the majority of stations put up the program with unique twists.<br />

One radio journalist, Grobert Nogales of Colomi, Cochabamba was<br />

able to coordinate with the school system to participate in the broadcast<br />

of the show and the organization of community mobilization activities.<br />

“We have influenced students to stop [violence] and women to<br />

denounce violence in the right institutions, such as the Defensoria or<br />

the police (…) Another huge learning has been the interconnection, as<br />

a radio station, with the audience, and with the kids.”<br />

Overall, radio hosts ended this program with an increased<br />

understanding of violence against women and capacity to address<br />

it from a communication for social change perspective. Audiences<br />

themselves also reported increased knowledge and self-efficacy on the issue. As a male<br />

audience member from the valley region said:<br />

“This radio drama has made me think a little bit more on how I talk to my wife, how to overcome<br />

things with my wife, how to treat her better.”<br />

Our Impact.<br />

CAPACITY: A series of workshops brought radio hosts and journalists together with experts<br />

on violence against women, increasing the capacity of the former to work on this issue.<br />

COMMUNITY: This program built up a vast number of partners. The <strong>2015</strong> Bolivia<br />

implementation alone brought together 41 implementing radio stations.<br />

CHANGE: The evaluation showed that audiences reported increased knowledge and selfefficacy<br />

on violence against women, also attesting to changes in behavior.<br />

RECOGNITION: The Strong Women – Strong Voices program has received the top honor<br />

from the Avon Foundation for Women: the Global Award for Excellence in Communications.<br />

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What We’ve Achieved.<br />

10<br />

HEALTH<br />

PROGRAMS<br />

7<br />

SOCIAL<br />

JUSTICE<br />

PROGRAMS<br />

A visual summary of<br />

a selection of our<br />

achievements<br />

from <strong>2015</strong>.<br />

14<br />

ENVIRONMENTAL<br />

PROGRAMS<br />

502<br />

MEDIA<br />

PRODUCTS<br />

366 RADIO DRAMA SEGMENTS<br />

41 DOCUMENTARIES<br />

13 POLICY DIALOGUES<br />

10<br />

AWARDS<br />

15 MUSIC VIDEOS<br />

7 THEATER PLAYS<br />

received during <strong>2015</strong> for<br />

progrmamatic work.<br />

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“Before this program<br />

people believed that<br />

the Red Cross was<br />

amputating the corpses,<br />

burying them with most<br />

of their organs missing but<br />

with better explanation from<br />

radio guest we now know that<br />

this is not the truth.”<br />

-listener, “Ebola, Tu Seras Vaincu”<br />

11,678<br />

BROADCASTS<br />

“I never missed the radio drama. I’m a big fan. Thumbs up.”<br />

-Nkanu Gabriel, listener: My Chimp – My Community<br />

“Whenever Gbengbè Soyama begins I<br />

abandon all work and focus solely on the issue<br />

because it teaches us about environmental<br />

protection, hygiene and sanitation.”<br />

-listener: Gbengbè Soyama, STEWARD<br />

OVER<br />

5,000,000<br />

PEOPLE REACHED<br />

1<br />

PUBLISHED<br />

BOOK<br />

11 UN<br />

CONTRACTS<br />

16<br />

GOVERNMENT<br />

PARTNERS<br />

on how to implement our<br />

participatory methodology.<br />

were completed<br />

throughout the year.<br />

joined us to fund and/or<br />

implement our campaigns.<br />

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Our Major Donors.<br />

• Korwal, Robert<br />

• Anne R. Steele<br />

• Anonymous (14)<br />

• ARIA Foundation<br />

• Arntz Family Foundation<br />

• Arvind Singhal<br />

• B.T. Rocca, Jr. Foundation<br />

• Bay and Paul Foundation<br />

• Bob and Jayne Goodman<br />

• Clayton Fund<br />

• Connie Kohler<br />

• David Lewis<br />

• David Gere<br />

• Deborah A. Lynch<br />

• Edith McBean<br />

• Elizabeth R. Steele<br />

• Fred and Iris Hoblit<br />

• George W. Krumme<br />

• J. Dix Wayman<br />

• James F. Chase, Jr.<br />

• Jane B. Schildge<br />

• Jane S. Pattie<br />

• Jeffrey and Carolyn Salzman<br />

• Jim and Debby Stein Sharpe<br />

• John and Laurie McBride<br />

• John and Lucy Rhodes<br />

• John H. Sutter<br />

• John Halla and Christine Hansen<br />

• K. C. Murdock and Martha A. Murdock<br />

• Kenneth and Kathryn Henderson<br />

• Lee and Vivian Reynolds<br />

• Lynne Yeannakis<br />

• Moses Feldman Family Foundation<br />

• New-Land Foundation<br />

• Paal Frisvold<br />

• Pamela J. Newman<br />

• Patricia Goss Rhodes<br />

• Price Foundation<br />

• Ralph and Lois Silver Foundation<br />

• Ralph and Marjorie Koldinger<br />

• Richard Stone<br />

• Rita Fredricks Salzman<br />

• Robert R. Andrews, Jr.<br />

• Roger Burnell<br />

• Ruth N. Barber<br />

• Sally A. Anson<br />

• Sean Southey<br />

• Semmes Foundation, Inc.<br />

• Serving The Spirit Foundation<br />

• Shane Heneghan<br />

• Simon Edison Foundation, Inc.<br />

• Susan and Nelson Helm<br />

• Tomchin Family Foundation<br />

• Trull Foundation<br />

• Walter Waymayer<br />

• William W. Hildreth<br />

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Board of Directors<br />

• Dr. Lynne Yeannakis (Co-Chair)<br />

• Richard Stone (Co-Chair)<br />

• Adam Albright (Honorary Chair)<br />

• Alan Court (Treasurer)<br />

• Scott Livengood<br />

• Dr. Connie Kohler<br />

• Dr. David Gere<br />

• Kenneth L. Henderson (General Counsel)<br />

• Paal Frisvold<br />

• Dr. Pamela J. Newman<br />

• Rita Fredricks Salzman (Vice Chair)<br />

• Robert M. Allen (Secretary)<br />

• Sally Timpson<br />

• Shane Heneghan<br />

Core Staff Members<br />

• Sean Southey – CEO<br />

• Anthony M. Scala – CFO<br />

• Meesha Brown - Director of Global Programs<br />

• Brenda Campos - Director of Global Programs<br />

• Carina Schmid - Program Manager<br />

• Loretta Cheung - Program Manager<br />

• David Andrews – Director of Development<br />

• Kate Milkens - Grants Manager<br />

• Durdona Djalilova - Office Manager<br />

• Graciela Leal - M&E Manager<br />

• Rebekah Ward - Communications Officer<br />

• Marco Rodriguez - Communications Officer<br />

• Alleyne Regis - Regional Manager<br />

• Darius Barrolle - Team Leader<br />

• Della Ashby - Program Assistant<br />

• Francesca De Maria - Program Manager<br />

• Hashim Amadu Pabai - Communications Coordinator<br />

• Javier Ampuero - Regional Manager Latin America<br />

• Johnny Anaya - Program Manager Latin America<br />

• Joko Koogba - Program Officer<br />

• Bert Sonnerschein - Creative Director Mozambique<br />

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Audited Financials.<br />

PCI-Media Impact, Inc. is an independent, non-profit organization with<br />

tax exempt status under Section 501(c)(3) of the Internal Revenue Code.<br />

A copy of the complete audited financial statements represented here<br />

and/or a copy of the IRS form 990 may be obtained by writing to PCI-Media<br />

Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York<br />

10017-3521 or to the Office of the Attorney General, New York State<br />

Department of Law, Charities Bureau, 120 Broadway, NY 10271.<br />

Statement of Financial Position.<br />

December 31, <strong>2015</strong> (with comparative amounts at December 31, 2014)<br />

Assets 12/31/<strong>2015</strong> 12/31/2014<br />

Cash and cash equivalents $405,087 $569,525<br />

Grants Receivable 221,233 421,975<br />

Prepaid expenses and other assets 41,059 41,890<br />

Investments 862,323 746,255<br />

Beneficial interest in charitable remainder trust 16,230 18,156<br />

Leasehold improvements and equipment, net 61,017 47,709<br />

Total assets $1,606,949 $1,845,510<br />

Liabilities And Net Assets<br />

Accounts payable and accrued expenses $126,212 $161,611<br />

Advances Payable 70,000 486,146<br />

Annuities payable 5,630 $7,574<br />

Total liabilities $201,842 $655,331<br />

Net assets<br />

Operating 283,898 ($116,254)<br />

Designated for long term investments 880,541 764,548<br />

Unrestricted $1,164,439 $648,294<br />

Temporarily Restricted 240,868 541,885<br />

Total net assets $1,405,107 $1,190,179<br />

Total Liabilities and net assets $1,606,949 $1,845,510<br />

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Statement of Activities.<br />

Year Ended December 31, <strong>2015</strong> (with summarized totals for the year ended December 31, 2014)<br />

Operating revenue Unrestricted Restricted 12/31/<strong>2015</strong> 12/31/2014<br />

Contributions and grants 2,138,111 $2,905,264 $5,043,375 $3,390,901<br />

Investment return 4,085 0 4,085 7,776<br />

Other income 46,472 0 46,472 64,090<br />

2,188,668 2,905,264 5,093,932 3,462,767<br />

Net assets released from restrictions 3,206,481 (3,206,481)<br />

Total operating revenue $5,395,149 ($301,217) $5,093,932 $3,462,767<br />

TOTAL EXPENSES<br />

$4,988,222<br />

Operating expenses<br />

Program services 4,380,515 0 $4,380,515 2,738,364<br />

Administration 460,620 0 460,620 337,777<br />

Fundraising 147,087 0 147,087 173,801<br />

Total operating expenses $4,988,222 $0 $4,988,222 $3,249,942<br />

Change in net assets from operations $406,927 ($301,217) $105,710 $212,825<br />

Non-operating changes<br />

Bequests 111,720 0 $111,720 61,595<br />

Changes in the value of split-interest<br />

agreements (2,502) 0 (2,502) (3,565)<br />

Non-operating changes $109,218 $0 $109,218 58,030<br />

Change in net assets 516,145 ($301,217) 214,928 270,855<br />

Net assets, beginning of year 648,294 541,885 1,190,179 919,324<br />

End of the Year 1,164,439 240,668 1,405,107 1,190,179<br />

SUPPORT AND REVENUE<br />

$5,093,932<br />

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