CATALOGUE KIDS

MIVALE is a changing idea.
MIVALE is a bet.
The idea for MiVale came to life in September 2016.
Mi and Vale met up on the road and since then they have came a long way
together.
This project is the result of fruitful workshops in schools about gender
stereotypes and abuse of women, that involved more than 1500 girls and
boys and was organised by the Social Cooperative Aquilone based in
Sesto Calende(VA).
It came abord from the show: “The white space” – against violence on
women; and “ the orange space”- shows for boys and girls about gender
stereotypes,which reached more than 2000 people during its tour of
Italy.
It is the fruit of conferences such as “Educate ondifferences”, promoted
by Associazione Scosse”,meetings, courses and collaborations such as
the EOSE Against violence centre of Varese.
From all these experiences the idea of a faster change was born. A
visible change, that you can wear, and you can spread, hang on your
bags, bring to the street: culture and ideas you can show to the
world.
Mi and Vale realised that at the end of the day, the people who take part in
meetings, conferences or watch specific TV shows are always the same.
These events are full of value and important actions, but through MiVale,
the idea is to spark an alternative point of view in people who do not have
access to these specific events of programmes.
This is why we believe that “wearing an idea” and making a thought
visible can have a deep impact, a social importance and bring about
change. If a MiVale product is worn at school, at the supermarket or on
the streets, everyone has the chance to read the message, and maybe
stop to think, make oneself question and look for more information.
This is our bet: the one we dare to dream.