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Hi guys,<br />
2
Hi guys,<br />
3
Hi Team,<br />
I hope you’ve all had a great summer! I’m very happy to be able to send you all a<br />
note this week because the Digital Team has some very exciting updates to share<br />
with you.<br />
After a lot of hard work and partnership from our global teams,<br />
If you haven’t already, please visit the website and play with the latest addition to<br />
the online experience. We’ll start to communicate Customs to our customers<br />
through newsletters and social media in early October. At that point, we expect<br />
interest to start to increase so please take some time and provide us any feedback to<br />
Hi guys, help us improve prior to that date.<br />
We continue to put the consumer first by blurring the lines between online and<br />
offline. Along with the ‘Online Only’ program that Dirk and team launched earlier<br />
this summer, we’ll also be launching an in-store inventory check functionality in<br />
October. This enhancement to the website will allow users to quickly see if a local<br />
store has the style, colourway and size that they’re interested in. This will not only<br />
improve the omni-channel consumer experience but will also drive additional instore<br />
traffic!<br />
4
In the coming months, we’ll also be expanding ecommerce capabilities into<br />
more European countries. By the middle of October we’ll have new<br />
ecommerce websites live in Denmark, Finland, Czech Republic and Poland.<br />
Lastly, I want to THANK YOU for all of your hard work to continue to grow<br />
our newsletter database. We’re now averaging over 5,000 new sign-ups a<br />
week coming our stores and will soon pass our goal of 1,000,000<br />
subscribers! This program is driving repeat visits and sales across all<br />
channels, so keep it up.<br />
As always, send us any feedback you have about the website. Our success is<br />
built on everyone’s hard work and dedication to constant improvement so<br />
let’s keep it going!<br />
Hi guys,<br />
Have a great week.<br />
Aaron<br />
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WEEK 33<br />
% of total sales<br />
SALES<br />
+18.83%<br />
CR 8.37%<br />
0.0 BP<br />
COMP UPT 1.34<br />
+1.22%LY<br />
ITALY<br />
GAS<br />
EMERGING<br />
FRANCE<br />
UK SOUTH<br />
SCANDO<br />
UK NORTH<br />
BENELUX<br />
SPAIN<br />
8.8%<br />
9.9%<br />
5.0%<br />
4.3%<br />
4.2%<br />
11.9%<br />
17.8%<br />
20.3%<br />
17.7%<br />
1<br />
2<br />
3<br />
Antwerp Kam +235.34%<br />
Marseille +108.43%<br />
Nantes +73.44%<br />
Milan Ticinese 15.61%<br />
Liege 15.48%<br />
Paris Bastille 15.13%<br />
Antwerp Kam 13.5%<br />
Berlin Butcher 13.49%<br />
Cardiff 1.77<br />
Edinburgh 1.74<br />
Glasgow 1.65<br />
Rome porta di Roma 1.64<br />
Padova 1.64<br />
Copenhagen € 62.42<br />
Paris Beaubourg € 60.97<br />
Paris Bastille € 58.97<br />
Antwerp kam € 58.88<br />
Paris Aeroville € 58.82<br />
22.80%<br />
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WEEK 33<br />
% of total sales<br />
SALES<br />
-3.91%<br />
CR 9.05%<br />
-0.3 BP<br />
COMP UPT 1.52<br />
+3.28%LY<br />
FRANCE<br />
ITALY<br />
UK SOUTH<br />
UK NORTH<br />
SPAIN<br />
EMERGING<br />
BENELUX<br />
GAS<br />
2.3%<br />
20.8%<br />
12.2%<br />
18.4%<br />
1.9%<br />
6.9%<br />
6.6%<br />
31.0%<br />
1<br />
2<br />
3<br />
Livingston +32.38%<br />
A6 + 32.18%<br />
Parndorf +20.5%<br />
Ile Saint Denis 15.61% Livingston 1.88 Roermond €34.74<br />
CastelRomano 12.95% Bridgend 1.85 Franciacorta €34.59<br />
A6 12.65% Mendrisio 1.75 Serravalle €34.30<br />
B irmingham R W 12.48% Franciacorta 1.71 Agira €34.24<br />
Wolfsburg 11.67% Castel Romano 1.68 Castelromano €33.86<br />
0.97%<br />
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<strong>Vans</strong> magazine – e-com<br />
Week 33 KPIs<br />
SALES / LY € 637 +61%<br />
CR / LY 1.98% -10%<br />
AOV / LY € 51.9 -1%<br />
UPT / LY 1.26 -10%<br />
MOST ONSITE SEARCHED WORDS<br />
1- OLD SKOOL<br />
2- BACKPACKS<br />
3- THRASHER<br />
4- PLATFORM<br />
5- BLACK<br />
E COMMERCE<br />
Latest News<br />
ULTRARANGE continues<br />
as key story of the week<br />
FRINGE/PREMIUM<br />
LEATHER launch<br />
Backpacks focus<br />
SALE continues in UK, IE,<br />
DE, AT, CH, NL, SE, IT, ES<br />
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RETAIL TOP 3 FOOTWEAR<br />
SEASONAL FH17<br />
- WEEK 33 -<br />
VA38G1ORW UA OLD<br />
SKOOL (RETRO SPORT<br />
€10444 Net value<br />
165 Units sold<br />
VA3DOTY28<br />
MN ULTRARANGE RAPIDW<br />
Black/White<br />
€ 17767 Net Value<br />
240 Units sold<br />
VA38G1OVK<br />
UA OLD SKOOL<br />
MADDER BROWN<br />
€ 9587 Net Value<br />
128 Units sold
RETAIL TOP 3 APPAREL & ACCESSORIES<br />
SEASONAL FW17<br />
- WEEK 33-<br />
VA36FPWHT<br />
MN TIED TONGUE<br />
White<br />
€ 33.00<br />
€ 5855 Net Value<br />
221 Units sold<br />
VA3ALSBLK<br />
WM BIG FUN HOODIE<br />
Black<br />
€ 55.00<br />
€ 6100 Net Value<br />
136 Units sold<br />
V00YX0K1O<br />
MN VANS CLASSIC CREW<br />
PORT ROYALE/<br />
€ 60.00<br />
€ 5097 Net Value<br />
105 Units sold<br />
V00NZ0O2I<br />
WM REALM BACKPACK<br />
FALL FLORAL<br />
€ 45.00<br />
€ 4398 Net Value<br />
122 Units sold<br />
V00NZ04QU<br />
WM REALM BACKPACK<br />
Port Royale<br />
€ 35.00<br />
€ 5397 Net Value<br />
187 Units sold<br />
VA34GLBHH<br />
WM REALM PLUS<br />
Black Heathe<br />
€ 55.00<br />
€ 2602 Net Value<br />
42 Units sold<br />
11
HALF CAB 25° ANNIVERSARY<br />
Available across from August 30 th<br />
<strong>Vans</strong> Celebrates 25 Years of the Half Cab<br />
Honoring Steve Caballero’s Legendary Skate<br />
Shoe Model<br />
<strong>Vans</strong> honors legend Steve Caballero<br />
with the release of two exclusive Half<br />
Cab colorways in the token silver<br />
anniversary hue and classic black.<br />
SELECTED STORES DISTRIBUTION
The Half Cab Pro has indisputably<br />
revolutionized performance skate progression!<br />
Originally released in 1992, the represents an era of true design<br />
innovation.<br />
Constructed by street skaters in the early 90s by cutting the collar off the<br />
original <strong>Vans</strong> Caballero pro model and spawning the “lighter, better,<br />
faster” version of its predecessor!<br />
VA38CPPHD<br />
MN Half Cab Pro (25th) silver<br />
€ 100.00<br />
VA38CPPHC<br />
MN Half Cab Pro (25th) black/silver<br />
€ 100.00<br />
Highlighting premium pig suede<br />
uppers, metallic silver details, and a<br />
tonal embroidered “XXV” on the<br />
back heel for a commemorative<br />
touch, the 25 th Anniversary <strong>Vans</strong><br />
Half Cab is equipped with <strong>Vans</strong> Pro<br />
Skate’s signature Pro Classics<br />
performance innovation, featuring<br />
supportive ULTRACUSH HD<br />
sockliners for resilient cushioning<br />
and advanced comfort, and<br />
DURACAP reinforced underlays in<br />
high abrasion areas for premium<br />
durability and consistent fit.
Steve Caballero<br />
Skateboarding<br />
legend,<br />
has<br />
accomplished so much<br />
during his 30-plus years of<br />
skating, he's one of those<br />
rare guys known simply<br />
by his nickname, Cab.<br />
An icon with more than 45 years of influential<br />
skateboarding under his belt, from his tenure as part of the<br />
original Bones Brigade crew to his decades-long career as a pioneer of<br />
skateboarding.<br />
Cab has invented<br />
famous such as<br />
the Caballerial<br />
and the frontside<br />
boardslide!<br />
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Steve Caballero<br />
As an original member of the<br />
Bones Brigade, the ‘80s skate<br />
super team that Stacey Peralta<br />
planned in order to redefine<br />
skateboarding!<br />
Cab appeared in the most<br />
famous skate video of all<br />
time, “The Search for<br />
Animal Chin.”<br />
For some Vibes…Check it out:<br />
https://youtu.be/k51n4hhmu6w
THE SK8 - HI<br />
The Sk8-Hi was introduced in<br />
1978 as "Style 38”!<br />
Showcased the now-iconic<br />
<strong>Vans</strong> sidestripe as the "jazz<br />
stripe”.<br />
The Sk8-Hi took skate functionality to the next<br />
level—above the ankle, where skateboarders used<br />
and abused their lower extremities the most.<br />
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THE SK8 - HI<br />
VD5INVY<br />
UA SK8-Hi Navy<br />
€ 85.00<br />
VD5IB8C<br />
UA SK8-Hi Black/Black/White<br />
€ 85.00<br />
VD5IBKA<br />
UA SK8-Hi Black/Black<br />
€ 85.00<br />
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THE SK8 - HI<br />
VA2XSBNQR<br />
UA SK8-Hi Reissue (Classic Tumble)<br />
black/true white<br />
€ 95.00<br />
VA2XSBODJ<br />
UA SK8-Hi Reissue (Classic Tumble)<br />
true white<br />
€ 95.00<br />
VA2XSBORW<br />
UA SK8-Hi Reissue<br />
(Retro Sport) gunmetal<br />
€ 95.00<br />
VA2XSBORV<br />
UA SK8-Hi Reissue<br />
(Retro Sport) delft<br />
€ 95.00<br />
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<strong>Vans</strong> x KARL LAGERFELD<br />
For all you collaboration aficionados out there, brace yourself for this<br />
amazing news: the <strong>Vans</strong> x KARL LAGERFELD capsule collection is nearly<br />
here!<br />
Featuring 12 styles, the collection reinterprets <strong>Vans</strong>’ renowned classic styles<br />
through the lens of the iconic fashion house, for an for an Off The Wall and<br />
effortlessly cool result. The <strong>Vans</strong> x KARL LAGERFELD designs will be<br />
revealed for the first time to the public at the Bread & Butter trend show in<br />
Berlin, from September 1 to 3, 2017. The collection will launch worldwide<br />
on September 7 at KARL LAGERFELD boutiques, select <strong>Vans</strong> accounts,<br />
<strong>Vans</strong>.com and KARL.com.<br />
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<strong>Vans</strong> x KARL LAGERFELD<br />
The <strong>Vans</strong> x KARL LAGERFELD footwear includes four interpretations of <strong>Vans</strong><br />
Classic styles, including the debut of our favourite silhouettes: the SK8-Hi<br />
Laceless Platform and the Old Skool Laceless platform, both outfitted in<br />
luxe leather with K-quilted stitching atop white platform soles. The offering<br />
further includes a solid black leather Classic Slip-On finished with K-quilted<br />
details. Rounding out the assortment, <strong>Vans</strong>’ legendary black and white<br />
Checkerboard Classic Slip-On has been remastered with a <strong>Vans</strong> x KARL<br />
LAGERFELD cameo print.<br />
VA38F7OEK<br />
UA Classic Slip-On (Karl Lagerfeld)<br />
black/true white<br />
€ 90.00<br />
VA38F7OEI<br />
UA Classic Slip-On (Karl Lagerfeld)<br />
black/k quilt<br />
€ 100.00<br />
VA3DPXOEJ<br />
UA Old Skool Laceless Platform<br />
(Karl Lagerfeld) black/karl<br />
€ 140.00<br />
VA3DQ7OEL<br />
UA SK8-Hi Laceless Platform<br />
(Karl Lagerfeld) chain/k quilt<br />
€ 150.00<br />
Karl’s face is<br />
peeking from the<br />
back of each style!<br />
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<strong>Vans</strong> x KARL LAGERFELD<br />
The apparel and accessories offering makes a bold statement with a twotoned<br />
palette in black and white.<br />
Our favorites are the t-shirt and sweatshirt with the <strong>Vans</strong> x KARL<br />
LAGERFELD logo and the t-shirt with an image of Karl Lagerfeld wearing a<br />
checkerboard tie. The black and white raglan sleeve bomber has a very soft<br />
cotton feel that gives it a refined but street touch.<br />
The Accessories instead are an unique premium leather backpack with K-<br />
quilted stitching and a cap with a checkerboard brim.<br />
VA3D86BLK<br />
KL BOMBER<br />
BLACK<br />
€ 150.00<br />
VA3D87BLK<br />
KL HOODIE<br />
BLACK<br />
€ 120.00<br />
VA3AKHWHT<br />
KL RINGER TEE<br />
WHITE<br />
€ 50.00<br />
VA3D84BLK<br />
KL BOYFRIEND TEE<br />
BLACK<br />
€ 60.00<br />
VA3D3EBLK<br />
KL BACKPACK<br />
BLACK<br />
€ 300.00<br />
VA3D3FBLK<br />
KL DUGOUT HAT<br />
BLACK<br />
€ 50.00<br />
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<strong>Vans</strong> x KARL LAGERFELD<br />
Know your Product<br />
This highly sought after collection will be globally launched on the 7 th of<br />
September only in the below stores:<br />
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<strong>Vans</strong> is Backpacks!<br />
This week we have done some interesting updates to your Backpacks<br />
destinations. In order to support you even more with your Backpacks sales,<br />
we have rounded up some further selling points that might help you to close<br />
those sales!<br />
Even if customers need to buy new Backpacks before school starts again, it<br />
might not be what they think about when they enter our store, so helping<br />
them out in suggesting a Backpack is a great way to provide extra customer<br />
service. Keep in mind the key features of each style and tie them back to<br />
your customer during the sales process.<br />
A lot of the Backpacks in your assortment have the features below.<br />
Be ready to highlight them to every customer!<br />
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OUTLET TOP 3 FOOTWEAR<br />
SEASONAL FH17<br />
- WEEK 33 -<br />
VOYYL3B MN MILTON<br />
(Leather)Blk/Bl<br />
V4MHL3B MN WINSTON<br />
(Leather)Blk/Bl<br />
VA2XSJDJ6 WM MILTON<br />
ZIP (Perf Leather)<br />
€ 7115 Net Value<br />
212 Units sold<br />
€ 7893 Net Value<br />
253 Units sold<br />
€ 7015 Net Value<br />
176 Units sold<br />
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HEAVY MUSIC AWARDS<br />
24 August<br />
The Heavy Music Awards are the UK's only<br />
independent awards recognising the best in<br />
Rock, Metal, Punk & Hardcore.<br />
This awards show is likely to attract the crème<br />
of the heavy music scene, including a host of<br />
world class bands.<br />
DE BIARRITZ YEARBOOK<br />
25 August – 3 September<br />
House of <strong>Vans</strong> celebrates the book launch of De<br />
Biarritz Yearbook, a 174 pages almanac<br />
documenting France’s west coast surf scenes,<br />
with a photographic showcase from over 15 surf<br />
photographers<br />
http://houseofvanslondon.com/<br />
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VANS ROME CORSO<br />
Dear <strong>Vans</strong> Family,<br />
Here are Alfonso and Silvia with<br />
their great tickets!!!<br />
Alfonso with 405€<br />
and Silvia with 420€<br />
VANS NANTES<br />
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“Hello , My son and I recently had a lovely experience in your<br />
Cabot Circus shop, my friend had bought him some vans for<br />
Christmas which were too small, so we had finally made it in to<br />
choose a pair with our voucher, and had lots of fun trying them all<br />
on with this gentleman. And now my son Lau looks super cool!<br />
many thanks - Cecily and Lau”<br />
“Hi Guys, Here our Mara pushing<br />
hard with<br />
13 pieces for a total of<br />
317 euro !!!!”<br />
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<strong>Vans</strong> magazine – job openings<br />
Dear store teams, as the VANS FAMILY is growing, we<br />
come across more and more interesting job<br />
opportunities within the family. If you are interested in<br />
any of the open positions, please share your story with<br />
your District Manager, who will then follow up on your<br />
application. If you have friends who are interested,<br />
please feel free to ask them to send their CV to the DM.<br />
STORE<br />
LONDON<br />
CARNABY<br />
POSTION<br />
STORE MANAGER<br />
CONTRACT<br />
FULL TIME<br />
OXFORD<br />
ALL POSITIONS<br />
TBD<br />
EDINBURGH<br />
KEY HOLDER<br />
FULL TIME<br />
WOLFSBURG<br />
ASM<br />
FULL TIME<br />
NEWCASTLE<br />
ALL POSITIONS<br />
TBD<br />
SCALO MILANO<br />
SUPERVISOR<br />
FULL TIME<br />
SCALO MILANO<br />
STORE MANAGER<br />
FULL TIME<br />
SCALO MILANO<br />
SALES ASSOCIATE<br />
20H<br />
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Drop us a note, we appreciate your feedback:<br />
<strong>Vans</strong>_retail_ops@vfc.com
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