Tips for Preparing for a Trade Show

Tips for Preparing for a Trade Show
Trade shows are a must for small business success. They’re especially helpful to
start-ups. However, trade shows can be frustrating and overwhelming. Fortunately,
there are ways to relieve this frustration and ensure you’re properly prepared for
your show. Just follow these steps:
Learn the specifics of the show
Display your work and logo clearly
Arrange the table properly and make it stand out
Create a presentation board
Promote on social media
Learn the Specifics of the Show
Before preparing for a trade show, you must know the specifics of it. This means
learning about your audience and the area where your booth will be located. Find
out how large your booth area will be, the location of electrical outlets, if
accessories like table cloths are provided and if there’s enough wall space to
display your logo. Knowing the specifics of the show and your booth area will help
you plan and prepare your display.
Display Your Work and Logo Clearly
Your trade show booth design should include a large, visible logo, company name
and a portfolio of your company’s best work or products. The logo should be
clearly displayed on your wall space or printed on a cardboard banner along with
your company name. A portfolio with your best work and product samples should
also be displayed on your table. Print off photos of your best work and arrange
them in a binder. Give visitors easy access to, and allow them to flip through your
portfolio.
Arrange the Table Properly and Make It Stand Out
To make them more efficient and appealing to visitors, trade show tables should be
arranged in levels. Shorter products should be placed in the front and larger ones in

the back to ensure all your products are equally visible. Visibility is important, but
an interesting display is even more important. Tablecloths, runners and striking
images or colours can make your display even more attractive. Be sure to also
greet and welcome your visitors.
Create a Presentation Board
A stand-alone presentation board can be used to show visitors how your company,
products and/or services can benefit them. Make it stand out by using pictures or
other graphics, including your logo. Also, consider creating a slide show
presentation or video to display on television monitors. Stands and other special
event rentals can be used to mount the monitors. A presentation board and a video
presentation will draw more attention to your booth.
Give Away Food and Other Goodies
Free food is always a good way to attract a crowd. Besides, visitors may be hungry
after walking around and looking at displays all day, so a small snack could make a
big impression. However, you should also offer them other things to remember
your company by, including brochures, business cards, pens, hats, t-shirts,
notepads, magnets and more. Promotional items with your company’s name and
logo will ensure your visitors remember you.