WBS Magazine - Issue 3

ISSUE
20 MINUTE
Excelling
with
Direct Sales
in
: 7 Ways to Build a
PODCAST
Brand
Better
W B S M A G A Z I N E
I S S U E 3 | 2 0 1 7
IN THIS
FEATURED: LIZ THOMPSON
NEIGHBOURHOOD
CALIBA BRANDING & DESIGN
MODEL
with Bizbuddyhub
WHAT'S YOUR WHY?
BONUS
Two Podcasts!
Book Review
Recipe
GET YOUR MOJO BACK!
with Leanne Vandeligt
Super
Hilke's
Vibrant
Healthy
Salad
W B S O C I E T Y . C O M
Photo: Eleanor Conduit Photography

I S S U E 3 | W B S M A G A Z I N E
NOTE
FROM
CAZZ
Welcome to the magazine that supports &
promotes women in business.
This issue is jam-packed with articles and tips
from an array of female entrepreneurs on topics
that are interesting, fun and will help you grow -
whether you are an experienced business owner
or just thinking about starting up.
WBS is focused on not only just promoting &
supporting your business - we want to help you
grow your business by empowering you with
knowledge. Information is so important, and
with this magazine, our podcast, our events and
our website, we constantly pushing forwards to
give our members the tools to reach the stars.
WBS would like to thank all our members for
contributing to this magazine. It wouldn't be
possible without all of you. A special thank you
to our major sponsor, Bookit Bookkeeping, and
to every one of you who have supported WBS
over the last 5 years!
WBS Founder & CEO Cazzandra Bell
Editors The Upright Man & Cazzandra Bell
Columnists Sara Mitchell, Nicole Tehan, Tracey
Hall, Tanya Knowles, Christina, Lauren Bell,
Desanka Ogrizovic
WBS Photographers
Eleanor Conduit
Dewinta Dandot Photography
Amazing You Portraits
Inspired Portraits
Karm Photography
CLICK TO SUBSCRIBE!

IN THIS ISSUE:
Cover story 17
1 1
3 0
3 4
3 8
U S I N E S S
B
MINUTE NEIGHBOURHOOD MODEL
20
- TELL ME MORE!
COPYWRITING
YOUR WHY?
WHAT'S
TO END SOLUTIONS
END
1 HILKE'S HEALTHY VIBRANT SALAD
6
2 8
H E A L T H & W E L L B E I N G
SELF CARE FOR THE LITTLE ONES
Social Pages 47
2 9
GET YOUR MOJO BACK
2 3
TIME TO SHOP
I D E A S
G I F T
5 8
5 1
NOTICEBOARD
BUSINESS WOMAN OF THE MONTH
M E M B E R S
A R E A
Contributors 4
3 7
0 8
3 3
0 9
1 0
I S C E L L A N O U S
M
TOP TIPS
MONTHLY
OF THE MONTH
QUOTE
A WBS MEMBER
BECOME
CLUB
BOOK
REVIEW
BOOK
International 42
BONUS: THIS MAGAZINE CONTAINS
P O D C A S T S | R E C I P E | B O O K R E V I E W

C
is a collaborative coworking community
BizBuddyHub
for local small business and will be a “work
initiative
your own” postcode option for corporate
in
commuters.
was born due to the high growth in
Bizbuddyhub
local area and the need for solutions and
her
to come from the community to establish
leadership
vision of the community we want with high social
the
Creative was developed to help you get
Elysian
most traction from your content.
the
small business to local government and
From
bloggers, Elysian Creative provides
even
in the development of copy and
expertise
editing support and the design and
content,
in Direct Sales stands for ethics,
Excelling
and we do this with our online programs
integrity
mentoring program. We do this because of
and
to make the direct selling industry better
wanting
train people in the direct sales industry,
We
party plan, MLM, Network Marketing.
including
also train specific industries such as
We
Broking, Financial Planning, Real
Mortgage
SARA MITCHELL//BIZBUDDYHUB
Sara is the founder of Bizbuddyhub.
and economic impact.
NICOLE TEHAN//
ELYSIAN CREATIVE
implementation of strategic marketing solutions.
TRACEY HALL//EXCELLING
IN DIRECT SALES
and to help it be more professional.
Estate, Car Dealers, and Accounting.
CONTRIBUTORS

Traction Factory is a business with a clear goal - to
The
the marketing efficiency of medium sized
improve
The company is a unification of online and
businesses.
solutions brought together in creative ways. The
offline
being a marketing system which often produces
result
results.
exponential
by Tanya Knowles and Tim Knowles, The
Founded
Factory is a powerhouse of knowledge,
Traction
training in Aromatherapy and using
After
oils everyday the passion grew to create
essential
skincare for the family. Often
natural
creative thoughts come from moments of time
my
exploring beautiful coastal seas or the bush
out
in the Blue Mountains, a favourite saying for
here
“Sea Air the best Aromatherapy” don’t forget
me,
take time out and recharge your mind. It’s
to
to be positive about your dreams and
important
in your product.
believe
a health coach, personal trainer, weightloss
Am
My support and coaching are for
consultant.
overwhelmed women, who want to learn
busy,
to use doable simple health, self-care with
how
to feel great, start feeling healthy
support
they deserve more than just weight-loss.
because
TALENTED WBS MEMBERS
TANYA KNOWLES//THE TRACTION
FACTORY
experience and tangible results.
CHRISTINA//BOEA
LEANNE VANDELIGT//NURTURE
WEIGHTLOSS WELLNESS
Want to
be a contributor?
You need to be a WBS
Member : wbsociety.com
submit your work
cazz@wbsociety.com

ackground is in Acupuncture, Nutritional Therapy,
My
and other remedial therapies, as well as
Coaching
am a body confidence specialist. As a holistic health
I
I help stressed out women remove those
coach,
extra kilos, recharge their energy and feel
frustrating
confident in their body. My passion is seeing
more
is the founder of Pamper me skin &
Desanka
She is passionate about giving women a
body.
offers holistic pampering for the mind
Desanka
and spirit, in a day spa environment home
body
my name is Pili, I am a qualified Massage Therapist I
Hi,
that in life all we really want is to FEEL GOOD.
believe
is focused on making high-quality Skin
SoooBeautiful
Products & Aromatherapy Products for your home
Care
we strive to providing the best service to achieve
and
satisfaction - we will do everything we can to
customer
BECOME A CONTRIBUTOR!
HILKE//HILKE'S HEALTH
Primary Teaching.
women feel more powerful and in control of their body.
DESANKA//PAMPER ME SKIN
& BODY
space to relax and unwind.
away from home.
PILAR//SOOOBEAUTIFUL
With this in mind SoooBeautiful was born.
meet your expectations.
Want to
be a contributor?
You need to be a WBS
Member: wbsociety.com
submit your work
cazz@wbsociety.com

"
01
of the Month
Q U O T E

DO
WHAT YOU
DO SO WELL
THAT THEY
WILL WANT TO
SEE IT AGAIN
AND BRING
THEIR FRIENDS

B o o k C l u b
1 .
SMART WOMEN SMART
HOME LOANS
The essential guide for every woman who
wants to choose the right home loan based
on her needs. It is packed with essential
information about the mortgage industry,
the process involved and your dream team
and includes real-life examples to help you
make smart choices.
5
2 .
EMPOWERED HAPPINESS
Whether you’re seeking to support a loved
one battling depression or struggling to
escape your own darkness, you’ll move
closer to the light with the lessons in
Empowered Happiness.
3 .
MY MINDFUL YEAR PLIARY
A mindfulness and wellness organiser full of
colour, inspiration and motivation that will
allow you to plan those things at home but
get those work things done. Reflect, be
inspired, set your attentions, have quiet
time to be mindful and grateful, carry your
treasured memories as well as give back to
the community.
4 .
FROM BRILLIANT & BROKE
TO INSPIRED & ABUNDANT
Real life stories of ordinary people with an
extraordinary desire to change their
circumstances.
5 .
NO QUALIFICATIONS
NO EXCUSES
Readers will be taken on a journey of how
one woman walked away from a corporate
job and started a business with no formal
and traditional qualifications. No Diplomas,
No Degrees, No MBA.
Check out more of the WBS Business Library
P A G E 9 | W B S M A G A Z I N E

BOOK
book truly leaves you feeling empowered,
This
you can shape your own happiness.
knowing
Title: EMPOWERED HAPPINESS
Written by: CAROLYN KING
Publisher: Balboa Press AU (October
2, 2015)
Pages: 107
Special features: Call to action
activities for the reader
Price,: $20
a breakthrough in
REVIEW
depression
CAROLYN KING is a practicing Kinesiologist who
has studied a variety of kinesiology techniques.
Click to GET YOUR COPY
REVIEW
CAROLYN shares her journey so honestly that by
page 2, I was in tears. Even though this book dives
into what depression looks and feels like, it also
reveals the power behind being honest with
yourself & the journey behind that transformation.
Carolyn shares many invaluable techniques that
helped her escape the darkness of depression.
I have read this book twice now because - even
though I do not suffer from depression - the
techniques that Carolyn shares applies to all of us
as mothers, wives, business women who live busy
lives and need to stay connected and mindful of
their emotional health.
Whether you need support through your journey
in depression or just need tips to manage life this
book will help you apply techniques to reduce
overwhelm and be mindful.
B O O K R E V I E W | W B S O C I E T Y . C O M

20 MINUTE
NEIGHBOURHOOD
MODEL!
ENTER
W W W . B I Z B U D D Y H U B . C O M . A U
P A G E 1 1 | W B S M A G A Z I N E

Get in touch with your Why! And the 20 Minute
Neighbourhood Model!
business development
Written by Sara Mitchell from Bizbuddyhub
Our local area is
growing like
Popcorn!
After a long corporate career, a
brush with breast cancer and
many, many hours of reflection
while in the car commuting to
work (averaging 4 hours a day) or
sitting at home alone while going
through surgeries and chemo – it
hit me!
“Why are we still commuting to
work – why is it something we go
to – rather than something we
do?”
Our local area is growing like
popcorn, in fact when we moved
to Point Cook in 2006 there were
only 11000 people living here,
since the 2011 census and the
2016 on there has been a growth
of 54% and we now have over 50
000 people living in our suburb,
the local plan tells us that there
are now over 200 000 people
living locally and this is going to
double again in the next decade
and yet over 70% need to
commute to jobs elsewhere.
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

It is clear to me that Outer Metro areas are getting the short
straw of investment into infrastructure and the opportunity to
grow local jobs – We are also the growth areas and where
young families settle to raise their kids – and it strikes me, if
mum and dad are commuting for work to keep a roof over their
heads – then we are not looking completely at the picture of
nurturing families. We are cash strapped and time poor – at the
mercy of Future of Work disruption – Churn from corporate
workforce, manufacturing and retail – At the same time we see
local businesses going out of business all the time.
My “Why” is clear, my purpose is to utilise my experience, skills
and passion and ability to start and grow business and projects
to build this movement of growing sustainable local economy
and social cohesion and that is how the BizBuddyHub
movement was born. Our ethos to live, work, shop and support
local – Collaborate global – is fully achievable and we aim to
continue to build and nurture the ecosystem, the tools and the
people that will help this to thrive.
Community can only connect and grow if we nurture it and are
inclusive, welcoming, creating a sense of belonging and “in this
together “culture. We people that live and love our local area
need to drive this, not governments or third parties and when
we realise the power lies with us, we find our voice and our
energy to do what is required.
My “Why” – ensure the future of work/future of community
vision, which is better for the next generation and those to
come, that we have returned to a values based mindset and a
purpose for our business that transcends the transactional
dollars and can be measured in impact in human and planet
terms while delivering on the financial norms.

19
The “Twenty Minute Neighbourhood” is the idea that
everything we need to live, work, & play is within 20
minutes reach.
This is appealing on so many levels and will give back
time to families, grow sustainable local economies &
social cohesion as well as returning the necessary and
fundamental “sense of belonging” that is so important
for the human condition.

19
W A N T S O M E
V A L U E S B A S E D
I D E A S O F H O W
Y O U C A N C O N N E C T
A N D G R O W Y O U R
B U S I N E S S I N Y O U R
C O M M U N I T Y ?
eBook
D O W N L O A D Y O U R
F R E E E B O O K H E R E
Facebook Page:
https://www.facebook.com/bizbuddyhub/
Connect with Bizbuddyhub
Facebook Group:
https://www.facebook.com/groups/BizBuddy
Hubchat/
Website: https://www.bizbuddyhub.com.au/
Contact: contact@bizbuddyhub.com.au

salad has
This
one of my
become
because it is
staples
incredibly tasty. It
so
all of the health
ticks
to make it the
boxes
of nutritious
pinnacle
Mix up and
goodness.
your ingredients
vary
to what
according
fancy and have
you
in your fridge.
waiting
your salad
Assemble
Here I
ingredients.
used spinach,
have
tomatoes,
cherry
carrot, red
zucchini,
a small
cabbage,
and little
beetroot
and yellow bell
red
Adding a
peppers.
apple really
small
the taste of this
lifts
as well. If you
salad
coriander, add
like
to bring out
some
Asian flavours of
the
recipe. this
always make enough
I
two or three salads
for
keep the leftover
and
in a jar in the
dressing
where it will
fridge,
for a few days.
keep
liquid base is lemon
My
and cider vinegar
juice
the live culture
(with
to which I add
intact),
lemon zest,
some
seeds, fresh
sesame
root, garlic and
ginger
If you want a
turmeric.
sweetness, try
little
2-3 Dates.
adding
with a starch
Serve
a pulse to fill you
and
and keep you happy
up
energetic all
and
Here I used
afternoon.
sweet potato
orange
chickpeas, which
and
delicious, but red
was
and mung beans
rice
have worked
might
Vibrant Salad
Mix & Serve
B Y H I L K E ' S H E A L T H
B L E N D U P
H E A L T H Y
A S S E M B L Y
Y O U R
S E R V E
I N G R E D I E N T S
D R E S S I N G
even better.

i z T h o m p s o n i s t h e f o u n d e r
L
f C a l i b a - D e s i g n & B r a n d i n g
o
i z h a s b e e n h o s t i n g W B S
L
e t w o r k i n g E v e n t s i n P o i n t
N
i z b e l i e v e s a s u c c e s s f u l
L
n t r e p r e n e u r n e e d s t h e s e t o p
e
h r e e s k i l l s :
t
M o t i v a t i o n
-
D e d i c a t i o n
-
P a s s i o n
-
f e a t u r i n g L i z
C O V E R
T O R Y
T h o m p s o n
S
Photo: Eleanor Conduit Photography
"Being a business owner means that I
am contributing to my community, I
am providing for my family and have
the flexibility to work on my own
terms.” - Liz
e s t . 2 0 0 2
C o o k , V i c t o r i a s i n c e 2 0 1 3 .
W B S L E A D E R S P O T L I G H T
P A G E 1 7 | W B S M A G A Z I N E
C O V E R S T O R Y | W B S O C I E T Y . C O M

Interview
Thompson, owner of Caliba – Design +
Liz
is passionate about all things
Branding,
Her clients range from International
design.
to startups. She loves working with
corporates
minded business owners who are striving
like
stand out and attract their ideal clientele.
to
well as creating ongoing graphic design
as
for marketing.
work
is a design and branding business that
Caliba
people effectively promote their
helps
through visual branding. I have two
business
target markets. One is the start-up
distinct
looking at getting a logo and design
market
The second is the corporate market
package.
requires ongoing graphic design work for
that
marketing.
and when did you start your own
Why
business?
started my business in 2002 while still working
I
time. I always had a goal of being my own
full
but was reluctant until I had built up a
boss
client base. I started working for myself
solid
a business owner means that I am
Being
to my community, I am
contributing
for my family and have the
providing
to work on my own terms.
flexibility
or who has been your greatest
What
in business and why?
influence
have had various business influences over
I
Every stage of business and every
time.
brings to you look at new people, set
level
goals. There is no one person that has
new
my journey but a mixture of
propelled
many.
W I T H L I Z T H O M P S O N
What does being a business owner
mean to you?
Tell us about Caliba Branding + Design?
“Go with your instinct”
primarily in 2010.
C O V E R S T O R Y | W B S O C I E T Y . C O M

S T O R Y
C O V E R
"Relationships
are king"
BUSINESS
Know your target market. Your
branding and marketing can then be
tailored around talking to that person
TIPS
and makes it easier to engage in the
right customer
Trust your instinct. Women in
particular love self-doubt, yet women
have amazing intuition. Follow your
gut and trust your instinct, it’s usually
right
Relationships are king. I wouldn’t
have a business if it weren’t for the
wonderful relationships I created
whilst building my business. With
word of mouth and referrals the
number one method for most
businesses, it makes sense to
nurture great relationships and know
the power of their value.
LIZ'S 5 TIPS FOR
BUSINESS SUCCESS
Be authentic. I know this is a
buzz word at the moment but it's
so true. People want to work
with people, step out from behind
your logo occasionally and
connect with your customers on
a personal level and they will
certainly appreciate it.
Set yourself some goals. A plan
without a goal is a dream, we’ve
all heard it and it's true. They say
they if you write down a plan you
are more likely to achieve it, and
even if you don’t, you would be
further along than if you didn’t.

would you say is your
What
professional
greatest
professional
greatest
I have had
accomplishment.
wins and accolades but
many
the support of my
without
over the years I
clients
still be able to do
wouldn’t
I love and am passionate
what
about.
the best advice you
What’s
received in business?
have
with your instinct. Don’t
Go
about what others say,
worry
you are passionate, you will
if
succeed.
would you say are the
What
three skills needed to be a
top
Motivation
-
Dedication
-
has been the most
What
marketing initiatives
effective
programs you have used to
or
your business?
promote
has been my
Networking
effective marketing
most
Building strong
tool.
and trust
relationships
your business too. It’s
builds
relationships that
the
is one thing have you
What
as a small business
learned
that has served you
owner
over the years?
well
has different needs
Everyone
expectations. Never
and
there any resources or
Are
that have helped you
tools
getting out for hikes with
Love
and family. Combining
friends
with beautiful scenery.
exercise
getting back into
Also,
which I used to love
photography
many years ago.
doing
is a fear you face in
What
Have you overcome
business?
don’t have many fears in my
I
I hope that I choose
business.
clients well and attract the
my
people to me. If things go
right
I try to learn from the
south,
to stop whatever it
experience
family, my friends, and my
My
clients
you had to make any
Have
whilst running your
scarifies
when I am really
Sometimes
I have to work weekend
busy
sacrifice time with my
and
I have been very
family.
of trying and
conscious
this but unfortunately,
avoiding
company or business do
What
admire?
you
admire anyone who is out
I
giving it a red hot go.
there
your own business is
Owning
so I admire my fellow
hard
owners for their
business
and strength and
perseverance
do you see yourself
Where
your business in 10
and
doing what I am
Hopefully
I love what I do.
now,
book has inspired
What
the most? (OR What is
you
Dad, Poor dad was the
Rich
book that made me
first
about being a
excited
owner many, many
business
ago. It lit the fire in my
years
belly.
do you measure your
How
in business?
success
isn’t just monetary,
Success
about fulfillment and
it’s
I have great
happiness.
consist business and
clients,
How awesome it
flexibility.
that!
you have kiddies if so how
Do
And what is their
many?
activity to do with
favourite
you?
have 1 daughter. We love to
I
read books, tell stories,
sing,
is your favourite
What
quote you
inspirational
what you love and you’ll
Do
work a day in your life.
never
Cont...
W I T H L I Z T H O M P S O N
"Never
think the fact that I am still
I
a thriving business is my
in
assume”
accomplishment to date?
What do you do for fun/relaxation?
years?
it? How do you manage fear?
successful entrepreneur?
your favourite book?)
- Passion
was happening again.
What makes you happy?
business?
propel you along.
it’s not always how it goes.
watch movies and play Barbies.
assume.
run your business?
would like?
Creative Suite, Xero, Trello
dedication.
P A G E 2 0 | W B S M A G A Z I N E

VISIT LIZ @ CALIBA HERE
WWW.CALIBA.COM.AU
WAYS TO
7
A BETTER
BUILD
PODCAST
INTERVIEW WITH LIZ FROM CALIBA - DESIGN & BRANDING
BRAND
Click to listen!

W B S M A G A Z I N E | I S S U E 3
Enjoying this
Magazine?
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TIME TO
SHOP

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AND YOU WILL BE
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G I F T I D E A S | W B S O C I E T Y . C O M

ugust
picks
T O P 3
B E A U T Y
P I C K S
Relax & breathe
Peppermint & Clove Foot
Spray
Peppermint and Clove to freshen your
tired feet 120ml
Price: $10.00
Organic Cleansing Scrub
The Scrub contains ground Pine Wood
flour, Rose Petals and a combination of
essential oils... 300ml
Price: $19.00
Oil blend for aches & pains
4 5
Perfect Oil Blend for Muscular Aches
& Pains, Arthritis, Neck and Back Pain
200ml
Price: $19.00
V I S I T T H E
S O O O B E A U T I F U L
S T O R E
sooobeautiful.com/shop
P A G E 2 5 | W B S M A G A Z I N E

PURE MINERAL SEA ALTS
The skin is the body's largest organ and absorbs, filters toxins and
delivers nutrients to the body. The magnesium
I
zinc and sulphate
in sea sa Its are great for muscle aches improved circulation,
wound healing skin hydration and improved sleep.
Mineral rich clays are a natural way to cleanse, revitalize and
detoxify your skin and improves circulation and oxygen flow to
the skin.
AROMATHERAPY
Aromatherapy is a therapeutic treatment using essential oils to
enhance well being and rejuvenate the body, mind and spirit.
Essential oils are pure extracts from aromatic plants and all have
unique qualities. They may stirnulate, uplift, balance, sedate,
soothe or calm as a holistic therapy treatment.
Add salts to bath making sure water temperature is at body
tern perature for maxim um benefit and soak for 20-30 minutes,
and relax.

Beauty
Picks
HOLISTIC NATURAL
SKINCARE AUSTRALIA
Coffee &
Cacao Scrub
A$15.00
ORGANIC COFFEE, CACAO,
COCONUT & VANILLA
SHOWER SCRUB 200G
Maluku
Body Cream
A$26.00
ENRICHED WITH SOME
SKIN LOVING OILS 100G
P A G E 2 7 | W B S M A G A Z I N E

face and neck with goat
Wash
wash
hydrating mist all over
Spray
face
SELF CARE
FOR THE
LITTLE ONES
Feeding your skin with wonderful nutrients at an earlier
age can help prevent pores being clogged up with
impurities such as dirt and grime which lead to papules
(pimples red ones) and pustules (white head pimples) and
commedones (blackheads).
1
From as young as 6 its good to start a
skincare routine just like brushing your
teeth combing your hair and getting
dressed. It promotes great hygiene and the
skin is always fed the right nutrients
2
Keeping a skincare routine is beneficial as
our skin sheds every day and new skin
forms every 28 days.
Moisturise face with
organic rose hip oil
Rose Hip Oil has vitamin E which is great
for collagen production....is hydrating and
rejuvenating...great for pigmentation and
fine lines....smells great and makes skin soft
and supple.
In conjunction with a good skincare, routine one
needs to drink at least 8 glasses of water per day to
stay hydrated and help the blood flow well
promoting good circulation. Your skin will
thankyou for it.
Hormones play a massive part and environmental
factors such as stress which impact the organs and
in turns affects the skin.
PAMPER ME SKIN &
BODY
Facebook
Phone: +61 456 313 393
Email: pampermeskinandbody@gmail.com
3

your mojo back
T I P S F R O M L E A N N E V A N D E L I G T
Get
Have you lost Motivation lately?
Tip 1
Do one thing!
Tip 2
Don't worry if you've lost your workout
mojo or motivation, it's natural to come and
go.
Instead, rely on inspiration. doing things
that inspire you it's way more enjoyable, try
new activities. Take the time out you need,
review, renew, reinvent, rejuvenate and
reconnect with what you love doing most
and just go with the flow. Your motivation
and mojo will return when you're ready.
It really does only take one positive action,
to start making a difference to you. Start
with one thing, a decision to start, which
then feels so good and in the right direction.
And don't worry if not ready or perfect,
imperfect action is better than not taking
any action or waiting for the perfect time.
What one thing will you start with to feel
better?
Nurture
Weightloss
Wellness
P A G E 2 9 | W B S M A G A Z I N E

COPYWRITING…
TELL ME MORE!
WRITTEN BY NICOLE TEHAN
FROM ELYSIAN CREATIVE
Elysian Creative was developed to help you get the
most traction from your content.
From small business to local government and even
bloggers, Elysian Creative provides expertise in the
development of copy and content, editing support and
the design and implementation of strategic marketing
solutions.
C O P Y W R I T I N G | W B S O C I E T Y . C O M

"CAREER
THAT
ALLOWS
ME TO
INDULGE
MY
CREATIVE
SIDE"
I have always had a passion for writing
and have been fortunate enough to forge
out a career that allows me to indulge my
creative side. It actually seemed quite
logical to establish a business that
creates opportunities to help others
succeed by utilising my writing skills
and my experience working with small to
medium businesses.
Calling myself a copywriter creates a
fair amount of confusion. From some
people thinking I can help them with
copyright law to others laughing because
they ‘know how to write’, I often find
myself reciting my elevator speech.
Basically, what I do is write content for
businesses.
Some of the more common platforms I write
for include:
• Websites
• Social media
• Blogs
• Magazines/Newspapers
• E-Newsletters
• Flyers and brochures
• Product/service descriptions
• And much much more!!!
There is an art to copywriting that is
more than just ensuring correct spelling
and grammar. The writing needs to first
grab the attention of a potential or
existing client and then engage them to
read all the way to the end. Using the
writing to invoke emotion can create a
connection with the client, a great tool
when hoping to convert an interested
party to a paying customer.
Search engine optimisation (SEO) is also
an essential part of most copywriting
tasks. Ensuring keywords are used subtly
yet effectively will assist with a
business’s Google ranking, making them
easier for potential clients to find.
P A G E 3 1 | W B S M A G A Z I N E

FIVE TIPS FOR
EFFECTIVE COPYWRITING.
Nicole Tehan
For more information email Elysian Creative
info@elysiancreative.com.au
Head over to www.elysiancreative.com.au
1
Ensure correct spelling, grammar and structure at all
times. Mistakes can affect a potential client’s perception
of your company. A good idea is to have someone else
proofread your document before hitting publish.
2
3
Think about your clients and what they want to read, after
all that’s who you’re writing for! Understand your target
market and write content that will appeal to them. Do your
research and make sure anything you write is factually
correct.
Know who you are. Think about your brand – what is your
core product or service, what are your business values,
what do your customers think when they think about your
company? It is well worth undertaking a branding exercise
to really identify who your business is and how you want to
communicate with your clients. Knowing who you are will
help develop a tone of voice – a consistent way of saying
things that should shine through in all of your writing.
4
5
Understand search engine optimisation or invest in some
help from someone who does. Keyword rich headings,
subheadings and copy, as well as internal links and
optimised high quality images can make your website much
easier to find. You will also benefit from including links
to your various social media platforms and writing great
content that keeps clients on your website longer. And
remember, if your website is not mobile responsive then it
is unlikely it will be found by Google.
Don’t forget your call to action! Think about what you
would like the client to do after reading your content.
Provide a simple way for the customer to connect with you,
engage your services or purchase your product.
ELYSIAN CREATIVE

on over to
Head
to learn more
wbsociety.com
Womens Business
the
Society
SUCCESS
ACHIEVING
TOGETHER!
WANT TO BE A
WBS MEMBER?
wbsociety.com
find out more!

What's your
WHY?
W I T H T R A C E Y H A L L F R O M
E X C E L L I N G I N D I R E C T S A L E S
"Work life
balance means
different things
to different
people"
Why have you started your business?
Why are you a business owner?
It’s incredibly important that you understand
why you are in business. If you don’t
understand why you are in business, it’s
hard to know what may motivate you. What
will keep you going in the tough times when
things get hard?
There are 3 common reasons people are in
business or why they start their business.
We’ve outlined each of them briefly below
so you can have a think about them and see
which one of them applies to you.
Is business ownership a family trait?
For some people it’s almost like they don’t
have a choice to be in business. They may
start their own business because their family
has run a business. You might have taken
over a family business or started a new
business. You might find it hard to work for
someone else if you are used to the freedom
and responsibility that comes with business
ownership.
You want to improve your life
Many people start a business because they
want to improve their lives.They want more
freedom, they want a better work life
balance. Work life balance means different
things to different people. For example, a
mother might want to be able to take a child
to play dates during the day and be able to
work in the evening. A father might not want
to live the traditional corporate life. He might
not want to put a suit on and head to the city
every day. You might want to spend more
time with the kids. Work life balance doesn't
necessarily mean working fewer hours it just
means having the ability to choose the hours
that you want.

photography BY ELEANOR CONDUIT
"Running a business is difficult,
but it is incredibly rewarding"
You want to remove
negative consequences
Some other people start a
business as a side hustle.
These people may have
incurred debt or had some
other problems which means
they need to earn extra cash.
Setting up a business may be
the best way to do this.
They're looking for a business
that they can run at night
outside the traditional work
hours.
They may be setting up a
business instead of getting a
second job.The three reasons
mentioned certainly not the
only reasons that someone
might start their own business
but they are three common
reasons. It is important to
recognise why you have
started a business because it is
that reason that will keep you
motivated. Running a business
is difficult, but it is incredibly
rewarding.
Understanding why you're in
business is important to make
sure that you can move past
all the challenges that you may
face and seek out the rewards
that you were searching for in
the first place when you
started your business. Let us
know on our Facebook page
why you have started your
business and share your
challenges and journey with
some of our other fans.
P A G E 3 5 | W B S M A G A Z I N E

press play
Customer Service & follow up
- Excelling in Direct Sales

Media: focussing on the solution you
Social
rather than the products or service
provide,
sell is a great way of engaging your
you
audience
- make sure it is about the other
Networking
(WIIFT - what's in it for them), ask
person
and care about who you are
questions
to not about giving your biz card
talking
can always buy "more", but make sure
You
used up what you've got first.
you've
you had 30 seconds in an elevator with
If
your business hero - for me it's Richard
{insert
and he asked what you did for a
Branson}
what would you say? An elevator
living
is a brief summary of your business
speech
longer than 30 seconds) designed to
(no
convey who you are and what you
quickly
do.
What does your business do?
1.
Who are your customers
2.
example...
For
my name is Nicole. I run Elysian Creative,
Hi,
copywriting agency that specializes in
a
content for small businesses.
developing
and sweet! Make sure you practice, say
Short
out loud and test it on friends/family so that
it
will be confident and comfortable when
you
yourself and your business.
introducing
BUSINESS
TIPS
T H E S O C I A L S E C R E T
1
by WBS Members
2
E X C E L L I N G I N D I R E C T S A L E S
and running.
3
B U D G E T I N G 1 2 3
4
E L Y S I A N C R E A T I V E
3. What key benefits do you offer
P A G E 3 7 | W B S M A G A Z I N E

B U S I N E S S H A S B E C O M E
"
U C H M O R E C O M P E T I T I V E "
M
o , y o u h a v e d e c i d e d t h a t y o u
S
e e d s o m e h e l p w i t h y o u r
n
a r k e t i n g . Y o u h a v e a m b l e d a l o n g
m
o r a n u m b e r o f y e a r s a n d n e v e r
f
e a l l y n e e d e d t o t e l l p e o p l e y o u
r
e r e t h e r e . Y o u h a d e n o u g h
w
l i e n t s t o k e e p y o u r h e a d w e l l
c
b o v e w a t e r b u t t h a t h a s c h a n g e d
a
t w a s n ' t a n y t h i n g y o u d i d . I t i s t h e
I
a r k e t p l a c e . B u s i n e s s h a s b e c o m e
m
u c h m o r e c o m p e t i t i v e . Y o u r
m
o m p e t i t o r s s e e m t o b e d o i n g
c
E N D T O E N D
S O L U T I O N S
W R I T T E N B Y
T A N Y A K N O W L E S
F R O M T H E
T R A C T I O N F A C T O R Y
Photo: Dewinta Dandot Photography
Photo: Eleanor Conduit Photography
i n t h e l a s t f e w y e a r s .
b e t t e r t h a n y o u .
Photo: Eleanor Conduit Photography

s y o u r i d e n t i t y
I
l e a r ? c
o u r d a t a b a s e
Y
a n a g e m e n t s y s t e m
m
s M S E x c e l
i
o u o n l y s p e a k t o
Y
o u r c l i e n t s w h e n
y
h e y o r d e r f r o m y o u
t
o u h a v e a w e b s i t e
Y
u t y o u d o n ' t k n o w
b
n y t h i n g
a
b o u t a n a l y t i c s
a
o u d o n ' t h a v e a
Y
o c i a l m e d i a p l a n
s
o u r s t a f f h a v e b e e n
Y
i t h y o u f o r y e a r s
w
n d t h e y o n l y s e l l t o
a
h e i r c u s t o m e r s
t
h e n t h e y c a l l i n
w
o u r a d m i n i s t r a t i v e
Y
y s t e m s a r e n o t
s
n t u i t i v e i
H E Q U E S T I O N I S :
T
H O U L D Y O U
S
U T S O U R C E , O R
O
A N Y O U D O I T
C
Business Health
Checklist
Y O U R S E L F ?
P A G E 3 9 | W B S M A G A Z I N E

" I D E N T I T Y T H A T
C O M M U N I C A T E S W H O
Y O U A R E A N D W H A T
Y O U D O "
Y o u h a v e h e a r d p l e n t y o f p e o p l e t a l k
a b o u t b u i l d i n g t h e i r o w n w e b s i t e s - h o w
h a r d c a n i t b e ? A n d S o c i a l M e d i a i s a l l
a b o u t p e o p l e s h o w i n g y o u w h a t t h e y h a d
f o r b r e a k f a s t r i g h t ?
Y o u c o u l d c h o o s e t o g o w i t h a d i f f e r e n t
s u p p l i e r f o r e a c h p a r t o f t h e p r o c e s s .
H o w e v e r t h e r e a r e c o m p a n i e s o u t t h e r e
w h o c a n d o t h e w h o l e l o t f o r y o u - o n e
p o i n t o f c o n t a c t a n d o n e p e r s o n t o d e a l
w i t h . I f t h a t s o u n d s a p p e a l i n g t h e n r e a d
o n !
H a v i n g a c l e a r i d e n t i t y t h a t
c o m m u n i c a t e s w h o y o u a r e a n d w h a t y o u
d o i s a g r e a t p l a c e t o s t a r t ! I t d o e s n ' t
m a t t e r h o w s l i c k y o u r o p e r a t i o n i f p e o p l e
c a n n o t e n g a g e w i t h y o u t h e n i t i s a l l
w a s t e d !
T h e r e a r e p e o p l e w h o w o r k o n b o t h
o n l i n e a n d o f f l i n e s o l u t i o n s . T h e y c a n
m a k e s u r e t h a t y o u r a c c o u n t s s y s t e m a n d
y o u r C R M ( D a t a b a s e ) a l l t a l k t o e a c h
o t h e r . T h a t m e a n s y o u c u t d o w n o n t h e
a m o u n t o f a d m i n y o u d o . Y o u r p r o d u c t i o n
w i l l s p e e d u p a n d t h e l e v e l s o f c u s t o m e r
s e r v i c e w i l l i n t u r n i n c r e a s e .
Y o u c a n h a v e a u t o m a t e d e m a i l
r e s p o n d e r s . S o , w h e n e v e r a n y o n e
e n q u i r e s f r o m y o u r w e b s i t e , t h e y a r e
r e s p o n d e d t o i m m e d i a t e l y .
T h e y c a n t h e n b e s e t u p i n t o a f u n n e l s o
w i l l b e c o m m u n i c a t e d w i t h r e g u l a r l y
w i t h o u t y o u d o i n g a t h i n g !
T h e y w i l l b e a b l e t o g i v e y o u S o c i a l
M e d i a h e l p . W h e t h e r y o u w a n t t h e m t o
s e t i t u p a n d m a n a g e i t f o r y o u o r p r o v i d e
y o u w i t h t r a i n i n g s o y o u c a n d o i t f r o m
w i t h i n y o u r o r g a n i s a t i o n t h e y w i l l b e
a b l e t o h e l p . S o c i a l M e d i a i s a v e r y
p o w e r f u l p l a t f o r m a n d a n i n c r e d i b l y
u s e f u l a d v e r t i s i n g p l a t f o r m . Y o u h a v e t o
g e t i t r i g h t t h o u g h s o g a i n i n g a n e x p e r t s
h e l p w i l l r e a l l y m a k e a d i f f e r e n c e t o y o u r
r e s u l t s .
W h a t a b o u t s o m e r e f r e s h e r t r a i n i n g f o r
y o u r s t a f f ? W h e n p e r s o n n e l h a v i n g b e e n
d o i n g a j o b f o r a n u m b e r o f y e a r s t h e y
c a n l o s e t h e i r s h i n e . T h e y m a y b e c o m e a
l i t t l e c o m p l a c e n t s o a n i n v e s t m e n t i n
t h e i r d e v e l o p m e n t c a n p a y o f f d i v i d e n d s !
M a n y c o m p a n i e s h a v e a w e b s i t e b u t h a v e
n o i d e a i f i t i s s u c c e s s f u l l y d r i v i n g l e a d s
t o y o u r b u s i n e s s . A n a n a l y s i s o f y o u r
w e b s i t e m a y r e v e a l t h a t t h e r e a r e a r e a s
o f i t w h i c h c o u l d d o w i t h s o m e t w e a k i n g .
T h e r e m a y b e s o m e p a g e s t h a t a r e
p e r f o r m i n g w e l l a n d t h e s e s h o u l d b e
s t r e n g t h e n e d . A c o m p a n y t h a t s p e c i a l i s e s
i n o n l i n e m a r k e t i n g w i l l b e a b l e t o a d v i s e
y o u a n d r e c o m m e n d h o w t o g e t y o u r
w e b s i t e p e r f o r m i n g f o r y o u .
T h e s e a r e a l l t h i n g s t h a t w i l l m a k e a
d i f f e r e n c e t o y o u r e n q u i r y l e v e l s - b u t
t h e y h a v e t o b e d o n e r i g h t . L e t s o m e o n e
w h o r e a l l y k n o w s w h a t t h e y a r e d o i n g
c o m e u p w i t h s o m e i d e a s f o r y o u . T h e y
c a n i m p l e m e n t a s t r a t e g y t h a t w i l l g e t
y o u r b u s i n e s s m o v i n g w h i l e y o u g e t o n
a n d d o w h a t y o u a r e a c c o m p l i s h e d a t .
E N D T O E N D S O L U T I O N S | W B S O C I E T Y . C O M

I N T E R N A T I O N A L S P O T L I G H T
"THESE VALUES OF
EMPATHY AND
INTERROGATION
HAVE STRONG
PARALLELS WITH
ENTREPRENEURSHIP"
INTERVIEW WITH LAUREN BELL
P A G E 4 1 | W B S M A G A Z I N E

INTERNATIONAL SPORTLIGHT
LAUREN BELL, M.SC
FEATURE
INTERNATIONAL
SPOTLIGHT
I n t e r v i e w w i t h L a u r e n B e l l , B . S c ( M a t h e m a t i c s ) , M . S c ( B i o s t a t i s t i c s )
C u r r e n t l y s t u d y i n g f o r h e r P h D ( D e s i g n o f T r i a l s f o r H e a l t h R e l a t e d
S m a r t p h o n e A p p s )
B a s e d i n L o n d o n , U K
I n d u s t r y : M e d i c a l S t a t i s t i c i a n
I’m an Australian who has made London her home. My family and I
moved here 4 years ago and it’s been a period self-growth, perseverance
and gratitude.
It was a challenge to set ourselves up here, due to the usual stresses of
life. But we hung in there & I’m very thankful we did. We feel very
welcomed in our neighbourhood, and we are grateful for the amazing
job opportunities here.
N O M A D I C | 2 4
I N T E R N A T I N A L S P O T L I G H T | W B S O C I E T Y . C O M

By continuing to interrogate research’s
aims and objectives, we increase our
understanding of the issues and what
the solutions need to be. By empathy,
we always engage with patients and
their carers throughout the entire
research process.
Their lived experiences inform us of
what they need; if treatment is
acceptable, how an illness affects their
lives, and what is important to them.
Collaborating with patients and their
carers ensure we will create solutions
which are fit for purpose and needed.
I currently work for a public research
consultancy service for clinical staff across
the NHS. I advise on grant submissions
and research ideas that aim to improve
health services. My background in
mathematics and science lead me to
develop skills in research design. I work
with people who, as part of their
profession, care for people, and also
conduct research into patients’ care.
This research evaluates all aspects on the
spectrum of population health and medical
care. For example, research can be about
looking at the way a patient is cared for; if
different therapies or drugs are more
effective; if screening for a disease would
be beneficial; if advice given helps
recovery, and what are the causes of an
illness. Through interrogation and
empathy, we work out how to do
meaningful research which will improve
lives.
"WE KEEP
QUESTIONING WHAT
THE ISSUES FOR
PATIENTS AND
CARERS ARE"
By interrogation, we keep questioning
what the issues for patients and carers are.
How do we care for people now, and could
there be a better alternative? How will our
research provide meaningful answers to
the problems we currently face?

"EMPATHY
ENSURES
YOU
UNDERSTAND
YOUR
CUSTOMER’S
NEEDS"
I think these values of empathy and
interrogation have strong parallels
with entrepreneurship. Businesses
keep interrogating what is currently
available, what the gaps in the market
are and then innovate solutions.
Empathy ensures you understand
your customer’s needs and deliver on
these.
I am enjoying reading this new
magazine, which highlights how
women are creating new
opportunities and solutions for
people who need them. I look forward
to reading more editions, and would
like to congratulate you on
contributing to a supportive culture
for women in business, and celebrate
each other’s success!

WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA

EVENTS
WBS @
TO HOST
WANT
NETWORKING
WBS
IN YOUR
EVENT
COMMUNITY?
IS DEDICATED TO PROMOTING AND SUPPORTING WOMEN IN
WBS
THE WBS EVENTS ARE HERE TO PROVIDE YOU WITH
BUSINESS.
INFORMATION THAT YOU CAN USE TO BREAK THROUGH TO
INVALUABLE
NEXT LEVEL IN YOUR PERSONAL & BUSINESS GOALS AND NETWORK
THE
T
info@wbsociety.com
CONNECTING
WOMEN IN BIZ
WITH LIKE MINDED WOMEN.
WWW.WBSOCIETY.COM

WBS
SOCIAL
PAGES
JULY
Point Cook
.....event team
Host
Karen Kennedy from
Bookit Bookkeeping
Guest speaker
Jessica Cleary from
Hopscotch & Harmony -
Child, Teen and Adult
Psychology
Guest speaker
Obu Ramaraj from Smart
Money Solutions
1
Bonus speaker
Ziggy Clements from
Artz Collective
Performing Arts School
Photographer
Elly Conduit from
Eleanor Conduit
# W B S E V E N T
Thank you to all our WBS
Members who attended this
event. Upcoming Events
14th September - Point Cook
13th October - Berwick
P A G E 4 7 | W B S M A G A Z I N E

.....event team
Berwick
WBS
SOCIAL
PAGES
august
Host
Ema Borg from Unique
Phoenix
Guest speaker
Karen Martz from
Duende Design
Guest speaker
1
Androulla Sakkas from
Empower Beyond
Bonus speaker
Karen Buttery from
Perpetual Health
Photographer
Ingrid Karm from Karm
Photography
# W B S E V E N T
P A G E 4 9 | W B S M A G A Z I N E

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ARE...

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by
10th of the Month
Monthly
WINNER
WBS BUSINESS WOMAN OF THE MONTH
B S | W B S O C I E T Y . C O M
W

Okey is Co-Founder
Tina
Pixel Perfectionist
and
and web
(graphic
at WP Launch
designer)
She has worked as a
Me.
graphic and
corporate
designer for more
web
10 years, but
than
loves working
ultimately
world-changers,
with
yourself, to help
like
their online
make
WINNers 2017
our interview with
Read
Tina.
is passionate
Karen
providing
about
to people
information
how they can use
on
that don’t
products
the harmful
contain
found in most
toxins
marketed
mass
simply switching
By
they can access
stores,
that are better
products
them and their
for
our interview with
Read
Karen
is an entrepreneur
Anna
currently is the
who
of 3 businesses
director
Citrus Fitness Australia,
–
Australian Health
The
Wellness Co. and
and
Q Corpin
Anna
International.
is a heart-centred
She
fitness and
health,
professional
medical
is on a mission to
who
women on
educate
Fitness,
Health,
Mindset,
Nutrition,
and Fierce Self
Lifestyle
our Interview with
Read
Q Corpin
Anna
13
January
Tina Okey
February
Karen Buttery
March
Anna Q Corpin
WP Launch Me Perpetual Health Citrus Fitness
household brands.
presence shine.
families.
Love.
P A G E 5 3 | W B S O C I E T Y . C O M

starting in 2009,
Since
Bookkeeping has
Bookit
from one
grown
to a team,
bookkeeper
to help businesses
ready
and small.
big
take care of
They
from straight
everything
data entry to
forward
preparation,
BAS
& everything
lodgement
between.
in
our interview with
Read
Karen:
helps her clients
Tresna
money, find the
save
possible product to
best
their needs and will
suit
the distance with
travel
and beyond.
them
works with
Tresna
who either
customers
to buy a home or
want
property or
investment
our interview with
Read
Tresna.
in Direct Sales
Excelling
for ethics,
stands
and we do this
integrity
our online
with
& mentoring
programs
We train
program.
in the direct
people
industry, including
sales
plan, MLM &
party
Marketing.
Network
our interview
Read
Tracey.
with
April
Karen Kennedy
May
Tresna McNally
June
Tracey Hall
Bookit
Bookkeeping
Tresna McNally
Aussie Home
Loans
Tracey Hall
Excelling in
Direct Sales
already has!

personalised one off
do
or can do a run
products
100+. The options are
of
They print in-
endless.
our interview with
Read
Emma
hello@wbsociety.com
A G E 5 5 | W B S M A G A Z I N E
P
july
Emma Murnane
august
?????
September
??????
AtWholesale2U ??????
??????
deciding that
After
the corporate
climbing
wasn’t for her,
ladder
Atwholesale2u was
at
born 2010.
started
Atwholesale2u
as an ebay business.
off
became a power seller
It
3 months.
within
and the
winner is...
years on...
7
covers a
Atwholesale2u
range of products
wide
printing. They can
and
?
using sublimation
house
as well as
printing
vinyl cad cut
traditional
heat transfer
and
PLEASE SEND YOUR NOMINATIONS
BY THE 10TH OF THE MONTH
printing.

ultimate roadtrip guide
The
the best routes in North
to
FU
ER
AE
TD
P A G E 5 0 | W B S M A G A Z I N E
TO
WHERE
NEXT?
America and beyond

ere2b .,..,.,.....,...,.
Concierge Seruices ·

event on the 14th
Next
September
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