RMG - Solving the Employee Engagement Challenge
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<strong>Solving</strong> <strong>the</strong> <strong>Employee</strong> <strong>Engagement</strong> Problem<br />
6 th July, 2017
Welcome to <strong>the</strong><br />
<strong>Employee</strong> Experience Era
“<br />
Going forward…(organisations) are absolutely going to focus<br />
on <strong>the</strong> physical environment, <strong>the</strong> technical environment and<br />
<strong>the</strong> cultural environment. This is <strong>the</strong> winning formula for<br />
creating and designing employee<br />
experiences…Organisations that invest in employee<br />
experience are more productive, valuable, attractive,<br />
innovative, profitable … than those who don't. These<br />
"Experiential Organisations" crush <strong>the</strong> competition in every<br />
metric.<br />
”<br />
JACOB MORGAN, Forbes
What Does a<br />
Poor <strong>Employee</strong><br />
Experience<br />
Look Like?
17%* 57%* 26%*<br />
Poor employee experience manifests itself as disengagement<br />
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
Businesses face a constant battle on<br />
multiple fronts to succeed<br />
The<br />
Political The Workforces power<br />
Lack impact of social<br />
Disruptive and of economic <strong>Engagement</strong><br />
of struggling <strong>the</strong> media<br />
Influences iGeneration uncertainty<br />
with in making <strong>the</strong><br />
or breaking work-life balance reputations
IS THERE MUCH<br />
AT STAKE?
YES THERE IS!
Companies with engaged employees<br />
21% 21% 10% 147%<br />
More<br />
profitable<br />
Better service and<br />
productivity<br />
Higher<br />
customer loyalty<br />
Higher earnings<br />
per share<br />
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
70%<br />
of business<br />
transformation<br />
efforts fail due to lack<br />
of engagement<br />
SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01 02 03 04 05<br />
06<br />
STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
What are our GOALS?<br />
What are our VALUES?<br />
What are our BELIEFS?<br />
What is our POSITION?
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
WHY are we here?<br />
Why is this RELEVANT?<br />
Why ME?<br />
What is <strong>the</strong> CONTEXT?
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
HOW will we do this?<br />
What is <strong>the</strong> PLAN?<br />
What is my ROLE?<br />
What is everyone else DOING?
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
Accommodate<br />
FEEDBACK<br />
<strong>Employee</strong><br />
EMPOWERMENT<br />
Build<br />
TRUST
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
CELEBRATE Success<br />
RECOGNISE Contribution<br />
PEER Recognition<br />
EXTERNAL Interests
KEY STEPS TO IMPROVE THE EMPLOYEE<br />
EXPERIENCE FOR A MORE ENGAGED WORKFORCE<br />
01<br />
02<br />
03<br />
04<br />
05<br />
06<br />
STRATEGY<br />
TRANSLATE<br />
ALIGN<br />
LISTEN<br />
SHARE<br />
INSIGHT<br />
MY Performance<br />
DEPARTMENT Performance<br />
COMPANY performance<br />
Empower PRODUCTIVITY
COMMON FACTORS ACROSS THESE STEPS<br />
01 02 03 04 05 06<br />
STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT<br />
INTERNAL<br />
COMMUNICATIONS
INTERNAL COMMUNICATION TRENDS<br />
• Growing challenge in ‘reaching’ all employees<br />
• Desire for real-time / updated information<br />
• Greater value resulting from personalised and<br />
segmented content<br />
• Delivering performance metrics to drive employee<br />
behaviour and productivity<br />
• <strong>Challenge</strong>s to relate to Millennials, and Generation-Z<br />
• Greater demand for video<br />
• Greater demand for employee interactivity & EGC<br />
• Mobile is mandatory
CHALLENGES IN ACHIEVEING<br />
EFFECTIVE INTERNAL COMMUNICATIONS<br />
EMAIL<br />
CLUTTER<br />
INTRANETS<br />
UNDERUTILISED<br />
COMMUNICATION<br />
STRATEGY<br />
Inbox overload<br />
Unengaging delivery<br />
Easy to ignore<br />
Competes with spam messages<br />
Hard to reach employees<br />
Under utilised or not easily /<br />
regularly accessed<br />
Lack of personal messaging<br />
‘Pull’ approach to content<br />
Usage varies<br />
Location Dependent<br />
Difficult to reach remote employees<br />
Too often just a cascade of corporate<br />
messaging<br />
Often lacking strategy
WHAT DOES<br />
EFFECTIVE INTERNAL<br />
COMMUNICATIONS<br />
LOOK LIKE?<br />
BELIEF<br />
PEOPLE<br />
EMPOWER<br />
VISION<br />
EMPLOYEE<br />
EXPERIENCE<br />
CULTURE<br />
SYSTEMS<br />
GOALS<br />
PROCESSES
WHAT SHOULD BE CONSIDERED IN MY INTERNAL<br />
COMMUNICATION STRATEGY?<br />
Strategies<br />
Techniques<br />
Reach all employees • Go beyond email, Intranet and digital signs<br />
• Push content to desktop and mobile devices<br />
Provide information personalised to me • Segment employee groups<br />
• Customise content to each target group<br />
Include performance data of vital interest to me • Departmental / team metrics<br />
• Personal metrics<br />
Deliver real-time communications • Device of employee “choice”<br />
• Interrupt (instant messaging)<br />
Make content “king” • Frequent (rich & relevant) content updates<br />
• Liberal use of video (10X – 20X from today)<br />
Solicit input and provide feedback • Broad use of surveys and assessments<br />
• Deliver response / actions<br />
• Integrate Social Media and EGC<br />
Measure and optimise message impact • Assess and learn from past<br />
• Use analytics to monitor consumption
REACH CONNECT INCLUDE INFLUENCE EMPOWER<br />
Interact at <strong>the</strong> right<br />
locations & moments<br />
following your<br />
audience’s<br />
preferences / journey<br />
Create meaningful,<br />
immersive &<br />
impactful interactions<br />
and connect with<br />
employees<br />
Keep control over<br />
which content gets<br />
published and to<br />
whom across all<br />
levels of <strong>the</strong><br />
business<br />
The right mix of<br />
content presented in<br />
<strong>the</strong> right way<br />
throughout all<br />
connection points<br />
Provide decision<br />
influencing<br />
information to your<br />
employees alongside<br />
relevant content
RELEVANT CONTENT GETS EMPLOYEES<br />
ENGAGED
INSIGHTFUL CONTENT GETS THEM<br />
THINKING
PERFORMANCE METRICS INSPIRE<br />
ACTION
MULTI-PLATFORM TECHNOLOGY REACHES<br />
ANYWHERE
EMPLOYEE DELIVERED CONTENT BUILDS<br />
LOYALTY
GAMIFICATION DRIVES<br />
PERFORMANCE
ENGAGED EMPLOYEES<br />
THINKING AND TAKING<br />
ACTION IN LOCATIONS<br />
ANYWHERE, BUILDS<br />
LOYALTY AND DRIVES<br />
PERFORMANCE
That is <strong>the</strong><br />
<strong>Employee</strong> Experience
Thank You
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