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Innovation

Global Investor Focus, 02/2007 Credit Suisse

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GLOBAL INVESTOR FOCUS <strong>Innovation</strong> — 33<br />

Connectivity................................................ page 34<br />

Renewables................................................page 35<br />

Food........................................................... page 36<br />

Robotics..................................................... page 37<br />

Fertility....................................................... page 38<br />

Solar energy................................................ page 39<br />

Education.................................................... page 40<br />

Toys............................................................ page 40<br />

Carbonomics............................................... page 41<br />

Chips.......................................................... page 42<br />

E-payments................................................. page 43<br />

Hedge funds............................................... page 44<br />

Focus on Asia ...................................... pages 44/45<br />

Alzheimer’s.................................................. page 46<br />

Transportation.............................................. page 47<br />

Redefining the customer/supplier relationship<br />

In a world where information flow is becoming increasingly ubiquitous<br />

and free, industries’ product development curves are steepening,<br />

and public/private/social partnerships are becoming more economically<br />

valuable, companies must constantly rethink their business models<br />

and how they interact with their customers as a part of sustainable<br />

competitive advantage.<br />

“One way to think about it is actually<br />

as innovation within the interface<br />

itself, between the seller and the<br />

buyer.” Niraj Dawar<br />

“We have long assumed the firm<br />

will dominate the consumer because<br />

it has more information and more<br />

resources. But what we are<br />

beginning to see now is that the<br />

consumer has as much access<br />

to information as the firm has had<br />

traditionally.” C. K. Prahalad<br />

“<strong>Innovation</strong> typically works through<br />

the process of cross fertilization.<br />

I think there has never been a better<br />

laboratory for cross fertilization than<br />

the Internet.” Chris Anderson<br />

“A billion Chinese and a billion<br />

Indians using resources the way the<br />

West does is going to create<br />

enormous pressures.” C. K. Prahalad<br />

“Food oriented towards health<br />

and vitality is going to be a big<br />

thing.” C. K. Prahalad<br />

New infrastructure /resource consumption<br />

New distribution, logistics and production mechanisms are needed to<br />

sustain 21st-century global economic development. Emerging markets<br />

are developing without the existing resource-intensive infrastructures<br />

that developed markets have. As the world’s average standard of living<br />

rises, resource consumption will need to become far more efficient.

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