Innovation

More documents

Info

GLOBAL INVESTOR FOCUS Innovation — 32 How to profit from innovation Shrinking of markets Networking and collaborative technologies – and people growing up using them – are shifting economic power toward individuals, enabling the creation of micro markets. They are also enabling companies to reach specific consumers with targeted marketing programs. This trend is disrupting the Industrial Revolution’s mass market paradigm. “One of the biggest ‘how’ innovations of recent years has been the ability to predict what people want based upon what a million people like them want.” Niraj Dawar “The most important force in the world is the power to connect. When things become connected, it enables combinatorial growth that is not possible in any other way. The big trend of our era is that things work better when they are connected.” Chris Anderson “Innovations from the developing world are becoming critical to the developed world. We have always assumed the developed world will dominate the developing world, but that is changing.” C. K. Prahalad “India alone is adding six million new wireless subscribers per month. Can Motorola, Nokia or Samsung really afford not to be there?” C. K. Prahalad Redefining the rich/poor relationship Emerging market development can bring over four billion people “on line” into the global economic system. Connectivity/collaboration technologies are speeding the pace and enhancing the aggregate economic power built. “Market development among the world’s poor does not involve less technology, it requires more.” C. K. Prahalad
GLOBAL INVESTOR FOCUS Innovation — 33 Connectivity................................................ page 34 Renewables................................................page 35 Food........................................................... page 36 Robotics..................................................... page 37 Fertility....................................................... page 38 Solar energy................................................ page 39 Education.................................................... page 40 Toys............................................................ page 40 Carbonomics............................................... page 41 Chips.......................................................... page 42 E-payments................................................. page 43 Hedge funds............................................... page 44 Focus on Asia ...................................... pages 44/45 Alzheimer’s.................................................. page 46 Transportation.............................................. page 47 Redefining the customer/supplier relationship In a world where information flow is becoming increasingly ubiquitous and free, industries’ product development curves are steepening, and public/private/social partnerships are becoming more economically valuable, companies must constantly rethink their business models and how they interact with their customers as a part of sustainable competitive advantage. “One way to think about it is actually as innovation within the interface itself, between the seller and the buyer.” Niraj Dawar “We have long assumed the firm will dominate the consumer because it has more information and more resources. But what we are beginning to see now is that the consumer has as much access to information as the firm has had traditionally.” C. K. Prahalad “Innovation typically works through the process of cross fertilization. I think there has never been a better laboratory for cross fertilization than the Internet.” Chris Anderson “A billion Chinese and a billion Indians using resources the way the West does is going to create enormous pressures.” C. K. Prahalad “Food oriented towards health and vitality is going to be a big thing.” C. K. Prahalad New infrastructure /resource consumption New distribution, logistics and production mechanisms are needed to sustain 21st-century global economic development. Emerging markets are developing without the existing resource-intensive infrastructures that developed markets have. As the world’s average standard of living rises, resource consumption will need to become far more efficient.
Page 2 and 3: Photos Cover: Stefano Bianchetti, O
Page 4 and 5: Why now?
Page 6 and 7: Global markets T-shirts from China,
Page 8 and 9: Why now? Logistics In the past, tra
Page 10 and 11: Why now? The World Wide Web The Int
Page 12 and 13: Global markets T-shirts from China,
Page 14 and 15: GLOBAL INVESTOR FOCUS Innovation
Page 66 and 67: Eureka! Eureka is an exclamation or
Page 68: www.credit-suisse.com/research FSE

Innovation

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?