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Innovation

Global Investor Focus, 02/2007 Credit Suisse

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GLOBAL INVESTOR FOCUS <strong>Innovation</strong> — 22<br />

Banking on the mobile<br />

Klaus Tischhauser, Managing Director, responsAbility Social Investment Services AG<br />

We have long grown accustomed to using automatic teller machines<br />

(ATMs), paying for purchases in non-cash form and hardly ever<br />

entering the lobby of a bank to carry out simple business transactions.<br />

With the help of the Internet, e-banking has now entered<br />

private households. Mobile telephone-based services – so-called<br />

m-banking – have spread at a somewhat slower pace. Nevertheless,<br />

thanks to technology, for years practically everyone in industrialized<br />

nations has had access to low-cost financial services, independent<br />

of time, place and the presence of a bank.<br />

In developing countries, the modern banking industry is also<br />

being transformed by technology use, with the expansion of financial<br />

market structures for poorer segments of the population (so-called<br />

microfinance) just taking root. Here, the trend in m-banking services<br />

is moving even faster than in the industrialized world.<br />

One reason lies in the spread of mobile telephony. Of the more<br />

than three billion mobile phone users worldwide today, a greater<br />

proportion live in developing nations than in developed ones. Another<br />

factor is that mobile-telephony network operators and the<br />

microfinance industry have something in common: they both deal<br />

with vast numbers of customers and transactions, but with minute<br />

amounts of money. Thanks to the user-friendly nature of the mobile<br />

telephone, m-banking services are playing an increasingly significant<br />

role, particularly in Africa – the fastest-growing communications<br />

market – but also in other developing countries with lowly<br />

populated rural areas, poor infrastructure and, in some cases, lower<br />

educational levels among customers.<br />

Trend-setting cooperation<br />

Technology companies, banks and microfinance institutions specializing<br />

in serving the poorer customer segments have been compelled<br />

to enter into cooperative agreements, primarily because the<br />

financial sector is strongly regulated in most countries, with access<br />

often limited just to banks. The following examples from Africa reveal<br />

how cooperation and innovative technology can pave the way for<br />

the development of financial services, such as m-banking, even to<br />

remote clientele.<br />

The field of operations for mobile telephony within the scope of<br />

m-banking services is multifaceted. In Kenya, for instance, Vodafone<br />

has set up the M-PESA service in conjunction with local provider<br />

Safaricom, the Commercial Bank of Africa and the local microfinance<br />

institution Faulu. With M-PESA, customers are able to borrow<br />

money, call up their account balances and transfer funds, all via<br />

their mobile phones. Another example in Kenya is the cooperation<br />

between microfinance specialist Equity Bank and a network of<br />

traders aimed at providing mobile phone-based banking services to<br />

around 1.7 million Kenyans, most of whom live in rural areas far<br />

from bank branches. Meanwhile in South Africa, a consortium of<br />

companies is dispensing entirely with the traditional banking infrastructure,<br />

establishing a virtual, purely mobile phone-based facility,<br />

WIZZIT. Customers using WIZZIT appreciate this service since it is<br />

faster, safer and roughly one-third cheaper than making the journey<br />

to a bank branch or ATM.<br />

In the Democratic Republic of Congo, the transportation routes<br />

are extremely long and difficult to maneuver through, infrastructure<br />

is patchy, and the financial sector is very underdeveloped, with only<br />

an estimated 30,000 bank accounts. In this environment, Celpay<br />

offers the possibility of making payment transactions via mobile<br />

telephone. For example, Celpay enables traders to execute money<br />

transfer in a split second, rather than having to pay their suppliers<br />

in cash, and allows suppliers to confirm the transaction locally on<br />

their mobile phones. The security advantages of non-cash payment<br />

transactions are obvious. In addition, traders can offer low-cost,<br />

long-distance payment services to customers who do not personally<br />

own a mobile telephone or receive payments on behalf of customers.<br />

Celpay already settles 500,000 of these types of transactions<br />

monthly.<br />

Diverse uses of technology and innovation<br />

Besides m-banking, technology is being applied in many other areas<br />

of microfinance: for example, ATMs, point-of-sale (POS) systems,<br />

devices for detecting biometric data for customer identification<br />

(e. g. fingerprints for those who cannot write), as well as handheld<br />

devices for loan officers visiting customers. These applications<br />

have a number of advantages: they reduce the use of cash and the<br />

involvement of bank employees, as well as, in some cases, dramatically<br />

lower costs and diminish risks. This, in turn, allows companies<br />

to offer a larger assortment of financial services through additional<br />

distribution channels at lower costs. These firms are able to reach<br />

more customers and new segments previously unserviceable due to<br />

cost. In light of the fact that an estimated two billion people living<br />

in developing countries still lack basic access to financial services,<br />

this is a very promising trend.

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