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Innovation

Global Investor Focus, 02/2007 Credit Suisse

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GLOBAL INVESTOR FOCUS <strong>Innovation</strong> — 11<br />

The revolution<br />

is just starting<br />

Growing computer power, nanotechnology, gene science: it is easy to see the early 21st century<br />

as one of the globe’s most innovative periods. But it can be argued that what we have seen<br />

so far of this information-based, technoeconomic revolution has yet to cause shifts as profound<br />

as those triggered by, say, the Industrial Revolution or the invention of the internal combustion<br />

engine. Changes in the way we foster innovation are needed if we are to gain full benefits of the<br />

new revolution.<br />

Giovanni Dosi, Professor of Economics at the Sant’Anna School of Advanced Studies, Pisa<br />

Is technological innovation the most important driving force behind<br />

economic growth, or do other factors have equal weight? Since the<br />

Industrial Revolution, innovation has been a fundamental engine of<br />

growth. History, however, is more complex than might appear at<br />

first sight. It is too simplistic to look solely at technological innovation.<br />

This must be accompanied by the evolution of organizational<br />

institutions if growth is to be sustained. From the invention of modern<br />

factories at the end of the 18th century right up to “Toyotism”<br />

— the market-driven production techniques developed by Toyota —<br />

in the late 20th century, one can see how organizational and technological<br />

innovation are essentially two sides of the same coin.<br />

Technological innovation will not create sustainable growth without<br />

the evolution of formal organizational institutions. Paul David,<br />

Professor of Economics and Economic History at the University of<br />

Oxford, says the absence of such organizational development holds<br />

back change in major new technological paradigms.<br />

Another factor at play is the rate at which innovation is modulated<br />

by the size and dynamic of the market. In the 1960s, a view<br />

developed that much innovation was driven by demand, so one<br />

would expect that high demand in one area of activity would focus<br />

innovation research in that area. But, while some examples back<br />

up this hypothesis, others indicate the activity of innovation is governed<br />

more by supply than demand. In other words, opportunities<br />

arising from developments in advanced applied sciences and engineering<br />

can also push innovation. So the idea that bigger markets<br />

trigger more innovation is sometimes true and sometimes not.<br />

It is often said that the era of information and communication<br />

technology (ICT) is producing one of the greatest ever periods of<br />

innovation. Is this the case? Clearly, ICT encompasses a set of<br />

broadly applicable technologies that influence the rate of innovation<br />

in almost all industrial sectors – and increasingly in the service<br />

sector too. In that sense ICT, as a new technoeconomic paradigm,<br />

is comparable to electricity or the internal combustion engine, even<br />

if the effects are not necessarily as dramatic. For example, changes<br />

heralded by the introduction of electricity in terms of speeding up<br />

the transmission of information can be seen as much greater than<br />

those of the ICT era – the leap between the pre-electricity era of<br />

carrier pigeons and horse-back mail and the innovation of the telegraph<br />

and telephone was arguably much greater than that from<br />

phone to Internet.

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