Warehouse 71

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WHAT DID I JUST READ?! Warehouse 71 began as a whimsical little idea jotted down on a piece of hotel stationary, a fanciful distraction when work felt creatively stifling or unfulfilling, a way of returning to the wellspring of my love for scenic design and narrative placemaking. I distinctly remember the first time I rode Big Thunder Mountain Railroad at eight years of age. I surely enjoyed the ride but I was thrilled by the experience of stepping into that world. With each ensuing jaunt through the queue I become more and more aware of the work that went into creating that sense of place. I remember examining the distressed wood wrapped in worn leather, carefully considering the the old crates stamped “Explosives” and contemplating the rust covered bolts I knew to be not much older than myself. Soon I was analyzing every land we entered, every street lamp we passed. On an early trip to Disney-MGM Studios I learned that the artists who created these worlds were known as Imagineers. I quickly began to spend my time in the parks and at home concocting my own ride concepts or trying to plus-up existing attractions. At age nine I decided an animatronic pirate should peer out from behind a distant wall in the queue for Pirates of the Caribbean, and I’d cross my fingers it would be there with each subsequent visit.
At age sixteen I was called into my guidance councilor’s office and asked what I wanted to be when I grew up. Knowing full well I wanted to become an Imagineer, but fearing that was simply an impossible dream for a kid from a small town in Massachusetts, I muttered something about wanting to tell visual stories. With that, I set my sights on film school. Some twenty years later I have found success production designing commercials for brands such as Volvo, HP, and Apple along with music videos for the likes of Paul McCartney, Beyonce, and Florence and the Machine, while working closely with talented filmmakers such as Lance Accord, Mark Romanek, and Jonas Åkerlund. In working on this passion project I have found myself once again captivated by the mystique of the Disney Parks, the triumphs of Imagineering, and the history of The Walt Disney Company. Warehouse 71 brought back the ardor and excitment of that eight year old boy and reignited a long held dream to become an Imagineer. What began as a fanciful notion has blossomed into something much larger. I hope this is only my first step in attaining that dream, and I sincerly hope you have enjoyed this journey into my imagination. Sincerely, JASON HOUGAARD 413.348.3595 | jasonch@me.com | jasonhougaard.com
Page 2 and 3: THE LEGEND
Page 4 and 5: A cavernous, dusty old place, the w
Page 6 and 7: As the dust settles a cough can be
Page 8 and 9: Soon a makeshift cantina is constru
Page 10 and 11: Memorabilia of long retired but nev
Page 12 and 13: Between sets the spotlight is turne
Page 14 and 15: Realizing he has put together a rea
Page 16 and 17: Acting as Master of Ceremonies, Col
Page 18 and 19: THE EXPERIENCE
Page 20 and 21: At Warehouse 71 you’ll never know
Page 22 and 23: Upon entering the spectacular showc
Page 24 and 25: While a wholly new experience, Ware
Page 26 and 27: While restaurants like Chef Mickey
Page 28 and 29: Walt Disney himself knew the emotio

Warehouse 71

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