Transforming Real Estate Brands

TRANSFORMING REAL ESTATE BRANDS
INTO LIFESTYLE STATEMENTS

ONE DARLEY

THE NAME
A name that can capture the spirit of the Meydan,
That’s what we set out to do.
More than 95% of the Race Horses today traces their
Pedigree to the Darley Arabian.
The name ONE DARLEY was thus identified to epitomize
Class, Taste and an infinite passion for the life at the edge.
A life spent taking chances, with a romantic conceit.

PERSONA X
time is what I cherish,
it’s in every statement I make,
it is the measure of what I do,
it is a reflection of who I am,
it makes my world magnificient,
(and also intimate)

PERSONA Y
my life is a story in elegance,
inspired by the traditions kept alive,
it is the terms I live with,
it is the essence of my world...

PERSONA Z
from the top is a world I see,
in the company of those you know little of,
exclusive is our hallmark,
it is the one place I am me

Everybody Belongs Somewhere
Throughout the world, people are rediscovering the
excitement of the urban, as a reflection of the best of
life in the city, for today and tomorrow. It is a place of
continual evolution, richness and diversity – a place
people of all kinds will desire to visit, and become a
part of.

You feel the excitement even before your arrive.
Meydan. A destination that serves up new delights and
indulgences that instantly engage you, keeping you
coming back. Home to the world-renowned Godophin
Stables, Meydan hosts five months of world-class thoroughbred
horseracing.

Keep Wanting More...

REALTY ONE

THE PASSION BEHIND THE NAME
The identity of Realty One was shaped based on the developer’s
focus in building a legacy based purely on excellence and
affordable luxury. Since the name was already in place,
bringing it to life was our task.

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GEMINI

THE MAKING OF BRAND
GEMINI
The advent of the 80s started a revolution in the
electronics product place and changed the landscape of
the entire category pushing many products and brands
into the pages of history

Today, we are witnessing a phenomenal
transformational change in the real estate industry
forcing us to accept concepts and processes previously
considered impossible

The shift from on-site construction to precast and the
recent evolution of pre-fabrication means architects
are now more free than ever to bring their concepts
into reality

In the real estate market place,
Gemini is a brand born today and
made for tomorrow.In its quest for
carrying forward its legacy of trust,
the brand also will need to stay
relevant to this evolving landscape
in real estate build technology and
maintain its promise to deliver
projects and experiences that retain
its appeal and worth.

Our creative direction evolves from
this strategic need and the symbolic
representation of a space that is
changing our perception of what is
possible and teaching us to explore
new symbolism to represent the
industry-scape altogether.

DAR AL
JAWHARA

MARKETING A
DESTINATION
There is hardly anything more personal than
one’s living space. The neighborhood around it
becomes all the more important as one cannot
compensate another’s shortfall. Marketing a
residence is therefore a challenging task of
elevating the experience of the city with the
right accents.

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Al MAMZAR
CENTRE

RE-DISCOVERING
LOST GLORY
Mamzar Center was the pioneer in bringing
community engagement to Dubai. We helped
the brand evolve from a dated idenity to a
brand that can resonate with the pulse of the
present.

NAMALE
ISLAMABAD

A BRAND INSPIRED BY
NATURE
Sometimes the location itself can overwhelm
your imagination. We borrowed the Fijian
name Namale which means “Unique Jewel”.
The essence of the picturesque mountains of
Islamabad outskirts is what we tried to capture
in the brand.

AJMAN
GATE

A BRAND OF ICONIC
PROPORTIONS
Everything about Ajman Gate was simply outof-the-ordinary.
A branding exercise and project
launch at the Burj Al Arab with HNW attendees
along with renowned real-estate professionals and
the press - all concepturalized and delivered in 14
working days, including the required approvals of
the name Ajman Gate.

LAUNCH EVENT
CONCEPT &
MANAGEMENT

VENUE:
BURJ AL ARAB
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HIGHLIGHTS
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VENUE:
RAFFLES
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VENUE:
EMIRATES
TOWERS
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ARCHITECTURAL
MODELLING
& ANIMATED
WALTHROUGH

THE RESURRECTION
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ICONIC
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THE CITY
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