Transforming Real Estate Brands
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TRANSFORMING REAL ESTATE BRANDS<br />
INTO LIFESTYLE STATEMENTS
ONE DARLEY
THE NAME<br />
A name that can capture the spirit of the Meydan,<br />
That’s what we set out to do.<br />
More than 95% of the Race Horses today traces their<br />
Pedigree to the Darley Arabian.<br />
The name ONE DARLEY was thus identified to epitomize<br />
Class, Taste and an infinite passion for the life at the edge.<br />
A life spent taking chances, with a romantic conceit.
PERSONA X<br />
time is what I cherish,<br />
it’s in every statement I make,<br />
it is the measure of what I do,<br />
it is a reflection of who I am,<br />
it makes my world magnificient,<br />
(and also intimate)
PERSONA Y<br />
my life is a story in elegance,<br />
inspired by the traditions kept alive,<br />
it is the terms I live with,<br />
it is the essence of my world...
PERSONA Z<br />
from the top is a world I see,<br />
in the company of those you know little of,<br />
exclusive is our hallmark,<br />
it is the one place I am me
Everybody Belongs Somewhere<br />
Throughout the world, people are rediscovering the<br />
excitement of the urban, as a reflection of the best of<br />
life in the city, for today and tomorrow. It is a place of<br />
continual evolution, richness and diversity – a place<br />
people of all kinds will desire to visit, and become a<br />
part of.
You feel the excitement even before your arrive.<br />
Meydan. A destination that serves up new delights and<br />
indulgences that instantly engage you, keeping you<br />
coming back. Home to the world-renowned Godophin<br />
Stables, Meydan hosts five months of world-class thoroughbred<br />
horseracing.
Keep Wanting More...
REALTY ONE
THE PASSION BEHIND THE NAME<br />
The identity of <strong>Real</strong>ty One was shaped based on the developer’s<br />
focus in building a legacy based purely on excellence and<br />
affordable luxury. Since the name was already in place,<br />
bringing it to life was our task.
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GEMINI
THE MAKING OF BRAND<br />
GEMINI<br />
The advent of the 80s started a revolution in the<br />
electronics product place and changed the landscape of<br />
the entire category pushing many products and brands<br />
into the pages of history
Today, we are witnessing a phenomenal<br />
transformational change in the real estate industry<br />
forcing us to accept concepts and processes previously<br />
considered impossible
The shift from on-site construction to precast and the<br />
recent evolution of pre-fabrication means architects<br />
are now more free than ever to bring their concepts<br />
into reality
In the real estate market place,<br />
Gemini is a brand born today and<br />
made for tomorrow.In its quest for<br />
carrying forward its legacy of trust,<br />
the brand also will need to stay<br />
relevant to this evolving landscape<br />
in real estate build technology and<br />
maintain its promise to deliver<br />
projects and experiences that retain<br />
its appeal and worth.
Our creative direction evolves from<br />
this strategic need and the symbolic<br />
representation of a space that is<br />
changing our perception of what is<br />
possible and teaching us to explore<br />
new symbolism to represent the<br />
industry-scape altogether.
DAR AL<br />
JAWHARA
MARKETING A<br />
DESTINATION<br />
There is hardly anything more personal than<br />
one’s living space. The neighborhood around it<br />
becomes all the more important as one cannot<br />
compensate another’s shortfall. Marketing a<br />
residence is therefore a challenging task of<br />
elevating the experience of the city with the<br />
right accents.
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Al MAMZAR<br />
CENTRE
RE-DISCOVERING<br />
LOST GLORY<br />
Mamzar Center was the pioneer in bringing<br />
community engagement to Dubai. We helped<br />
the brand evolve from a dated idenity to a<br />
brand that can resonate with the pulse of the<br />
present.
NAMALE<br />
ISLAMABAD
A BRAND INSPIRED BY<br />
NATURE<br />
Sometimes the location itself can overwhelm<br />
your imagination. We borrowed the Fijian<br />
name Namale which means “Unique Jewel”.<br />
The essence of the picturesque mountains of<br />
Islamabad outskirts is what we tried to capture<br />
in the brand.
AJMAN<br />
GATE
A BRAND OF ICONIC<br />
PROPORTIONS<br />
Everything about Ajman Gate was simply outof-the-ordinary.<br />
A branding exercise and project<br />
launch at the Burj Al Arab with HNW attendees<br />
along with renowned real-estate professionals and<br />
the press - all concepturalized and delivered in 14<br />
working days, including the required approvals of<br />
the name Ajman Gate.
LAUNCH EVENT<br />
CONCEPT &<br />
MANAGEMENT
VENUE:<br />
BURJ AL ARAB<br />
VIEW<br />
HIGHLIGHTS<br />
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VENUE:<br />
RAFFLES<br />
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HIGHLIGHTS<br />
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VENUE:<br />
EMIRATES<br />
TOWERS<br />
VIEW<br />
HIGHLIGHTS<br />
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ARCHITECTURAL<br />
MODELLING<br />
& ANIMATED<br />
WALTHROUGH
THE RESURRECTION<br />
VIEW<br />
ANIMATION<br />
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ICONIC<br />
VIEW<br />
ANIMATION<br />
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THE CITY<br />
VIEW<br />
ANIMATION<br />
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What are you waiting for?<br />
WWW.BRANDTERMINUS.COM