2015 February PASO Magazine
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Pas0 People<br />
‘Spice Crafter’ Lori Foster Celebrates<br />
Two Years with her ‘Spice for Life’<br />
By Millie Drum<br />
Lori Foster created Spice of Life<br />
not only to share her love of spices,<br />
herbs and her own special blends.<br />
She hopes to inspire, motivate and<br />
show her clients how to have fun<br />
in the kitchen. Coming from a<br />
large Italian family, the life revolved<br />
around the kitchen as the heart of<br />
the home and preparing delicious<br />
meals.<br />
With the encouragement from<br />
her husband to start a business that<br />
spoke to her passion, Lori unexpectedly<br />
started her “adventure,” as she<br />
calls it, 10 years ago while visiting the<br />
Florida Keys. She stumbled upon<br />
a small spice store that enticed her<br />
curiosity with the intriguing aromas<br />
and flavors. She adds, “We brought<br />
some home and they transformed<br />
my cooking. I was so surprised at the<br />
aromas and the flavors.” The seeds<br />
for Spice of Life were planted; growing<br />
with tender loving care and great<br />
gratification for Lori. Her store is<br />
Above: Lori’s Custom Spice<br />
Blends - Enjoy the Aromas!<br />
Below: Special teas found<br />
only at Spice of Life!<br />
warm, inviting; filled with the scents<br />
of fresh herbs, rich spices and aromatic<br />
teas and a huge assortment of<br />
products and accessories.<br />
Exhaustive research, a cohesive<br />
branding/marketing strategy<br />
and the highest quality product<br />
launched the Spice of Life retail location<br />
in downtown Paso Robles<br />
two years ago. Previously, Lori sold<br />
at the Templeton Farmer’s Market.<br />
Her line is also available in many<br />
local stores as well as in Palm<br />
Desert, Pasadena and Santa Barbara.<br />
Lori works exclusively with two<br />
ANNIVERSARY OPEN HOUSE<br />
Join your hostess Lori on Saturday,<br />
<strong>February</strong> 7 for a day of tasting and<br />
discovery to celebrate the two year<br />
anniversary with food, spice blend<br />
and olive oil tasting, book signings<br />
and a unique opportunity to discover<br />
the fascinating world of spices!<br />
Spices from all over the world.<br />
importers to guarantee the finest quality of herbs<br />
and spices that are grown all over the world;<br />
particularly China, France, Japan, Greece and<br />
India. She adds, “Quality is paramount. My<br />
spices have no chemicals or fillers and are nonirradiated.”<br />
Stored correctly, whole herbs and<br />
spices will last up to 3 years; ground for 1 year.<br />
Herbs and spices in their purest form have<br />
been used for medicinal and culinary purposes<br />
for centuries. Lori loves to describe their origin<br />
and characteristics; taking the mystery out<br />
of many varieties most of which we have never<br />
heard of. Lori’s most exotic spice is Urfa Biber<br />
from Turkey; rich chili flakes from chilies that<br />
are vine ripened and sun dried.<br />
Click pasospices.com for delicious recipes<br />
using Lori’s special blends and fill your “shopping<br />
cart” with online convenience! Lori loves to<br />
assist her customers with customized herb, spice<br />
and tea gifts, gift baskets or favors for any special<br />
Please see SPICE page 34<br />
32 Paso Robles <strong>Magazine</strong>, <strong>February</strong> <strong>2015</strong>