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2015 February PASO Magazine

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Where are<br />

we going in<br />

– <strong>2015</strong>? –<br />

By Paso Robles<br />

City Manager<br />

Jim App<br />

In the Spring of<br />

2013, as the economy<br />

began to stabilize, the<br />

City Council established three recovery<br />

goals: enhance public safety;<br />

begin restoring maintenance services;<br />

and, further economic development.<br />

Given the depth of cutbacks<br />

necessitated by the recession,<br />

coupled with rising costs and a very<br />

modest, slow moving “recovery,”<br />

much remains to be done.<br />

The recession claimed 35% of the<br />

City workforce – and with them the<br />

capacity to provide the normal array<br />

of public services. The bleeding<br />

has stopped. In the Police Department,<br />

a couple of vacant positions<br />

have been filled so patrol operations<br />

now provide broad basic service on<br />

all shifts, and a special enforcement<br />

team is again combating drugs and<br />

the gangs. Similarly, basic public<br />

facility maintenance is coagulating<br />

with the filling of a number of vacant<br />

staff positions, along with new<br />

supplemental tax revenue for road<br />

maintenance.<br />

But, today it would cost more<br />

than $6 million per year to replace<br />

all the lost staff and the services<br />

they provided, with an additional<br />

$4 million needed to complete<br />

public facility repairs (other than<br />

roads) that were deferred due to the<br />

recession. Only $1 million per year<br />

is forecast (in excess of expenses).<br />

So, the million dollar question<br />

is, what is most important? Do<br />

I asked several community leaders to<br />

give me their thoughts, from their unique<br />

perspectives, on where we are going as a<br />

City and as a County in the new year.<br />

Last month we heard from newly<br />

elected Mayor Steven W. Martin, the<br />

new President of the Paso Robles<br />

Association of Realtors Cody Wilcoxson,<br />

and Part 1 of my interview with newly<br />

hired Superintendent of Schools Chris<br />

Williams.<br />

This month, we’ll get new year perspectives<br />

from Supervisor Frank Mecham,<br />

Paso Robles City Manager Jim App, and<br />

more from Williams.<br />

...Bob Chute<br />

What to expect in the new year<br />

TO THE FUTURE, AND BEYOND!<br />

we spend even more on roads,<br />

or repair parks, or add back<br />

more police, or paramedics, or<br />

do we reopen Centennial pool?<br />

Or, do we protect investments<br />

in public facilities by attending<br />

to deferred maintenance?<br />

These are the questions the City<br />

Council will debate this Spring<br />

(when they convene their next<br />

biennial goal setting).<br />

On the economic front, significant<br />

new investment in hotels and<br />

attractions are being made, Paso<br />

Robles was named the 2014 international<br />

wine region of the year, and<br />

core industrial companies are growing.<br />

The High School is completing<br />

new academic facilities, and Cuesta<br />

College gained voter approval to<br />

repair and replace obsolete North<br />

County campus buildings. These<br />

facilities are central to increasing<br />

education and training for the community’s<br />

labor force.<br />

An educated and well trained<br />

labor force is the foundation for<br />

growing industry and commerce.<br />

But what else is important to increase<br />

private business investment<br />

and spur job growth? Certainly,<br />

support for established businesses<br />

is vital; fortunately it can be provided<br />

by organizations like the<br />

Chamber of Commerce, Main<br />

Street, Economic Vitality Corporation,<br />

and the Paso Robles Wine<br />

Country Alliance. Attraction of<br />

new businesses is also important.<br />

Our history suggests that private<br />

investors and business owners<br />

were attracted to the Paso Robles<br />

lifestyle, and once hooked on the<br />

appeal of the Paso Robles area,<br />

they invested…building businesses<br />

and creating jobs. This<br />

continues to be the most promising<br />

path to business attraction.<br />

Preservation, enhancement and<br />

promotion of the Paso Robles<br />

lifestyle are, therefore, key to<br />

growing new business and jobs.<br />

How? By show-casing our setting,<br />

natural assets, and agriculture.<br />

Wine, olive oil, artisan food<br />

production, and dining - all attract<br />

interest and visitors. And, by taking<br />

care that built places are of good<br />

design and quality, and are well<br />

maintained – from streets to public<br />

parks, to buildings and neighborhoods,<br />

visitors, once in the area, will<br />

get hooked. And over time, they<br />

will invest (as have many others).<br />

It will be economic growth built on<br />

an appreciation for the unique place<br />

that is Paso Robles.<br />

Above and beyond the continuing<br />

work to recover services and intensify<br />

economic activity, considerable<br />

energy must be spent to address<br />

concerns about the sustainability of<br />

the Paso Robles Groundwater Basin.<br />

This issue will involve complex<br />

technical, legal and financial questions,<br />

as well as close cooperation<br />

with many, many stake holders, each<br />

with differing perspectives.<br />

The basic question is “will there<br />

be enough water, year in and year<br />

out, for all to grow and thrive as<br />

in the past?” Recent studies suggest<br />

the groundwater basin is being<br />

pumped more than it can replenish<br />

each year. And while its deeper<br />

aqueous layers “hold” considerable<br />

water, and big rain years can recharge<br />

it, recurring and protracted<br />

droughts coupled with increasing<br />

demands can impact access to the<br />

more accessible (shallower) water<br />

(in some areas). This has the attention<br />

of farmers and rural residents<br />

that rely on groundwater. The City<br />

too is alert as we use groundwater<br />

basin water to supply residences<br />

and businesses.<br />

In summary, when faced with<br />

complex choices, people can prioritize<br />

their needs, cooperate to moderate<br />

use and/or look for more (of<br />

whatever is in short supply). Such is<br />

the challenge ahead - finding ways<br />

to balance demands and increase<br />

resources. The ways are varied; the<br />

tricky part is that opinions about<br />

each vary even more.<br />

<strong>2015</strong> will be a year for such<br />

choices. The community’s capacity<br />

to invigorate investment, economic<br />

activity, and recovery depends on it.<br />

20 Paso Robles <strong>Magazine</strong>, <strong>February</strong> <strong>2015</strong>

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