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GLAMSQUAD MAGAZINE JULY 2017

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Glamsquad<br />

Magazine<br />

Is<br />

Olamide’s<br />

Career<br />

Dying Or<br />

Fading<br />

Away?<br />

4 Modes<br />

That Could<br />

Kill Any<br />

MARRIAGE<br />

Summer<br />

Chic’s<br />

Wardrobe<br />

Essentials<br />

The Charisma<br />

Twins:<br />

Rebranding The Face Of Beauty<br />

5 Ways To<br />

Hide Your<br />

TUMMY


<strong>JULY</strong> <strong>2017</strong><br />

CONTENTS<br />

www.glamsquadmagazine.com<br />

From The<br />

Editor’s Desk<br />

A wise a man once said, “Life<br />

is not about how you survive<br />

the storm; it’s about how you<br />

dance in the rain”. We all<br />

go through life so seriously,<br />

forgetting that there’s always<br />

a tomorrow to live for and but<br />

little time to enjoy, so live in the<br />

moment every day.<br />

We dedicate this month’s<br />

edition to fun, life, family and<br />

passion. Embodying these<br />

qualities are two outstanding<br />

personalities who have made<br />

their mark in the cosmetic and<br />

beauty industry. ; gracing our<br />

July edition cover are Muka<br />

Nwokedi and her twin sister,<br />

Princess Nina Agwuna- also<br />

known as The Charisma Twins.<br />

Pages 3-11. Our Glamstyle<br />

page debunks the “Black don’t<br />

crack” saying, in an analytical<br />

breakdown on pages 12-13. Our<br />

fashion pages pay homage to<br />

summer as we share the tricks<br />

to looking good for summer:<br />

Pages,14-15.<br />

This month, PerspectEVe<br />

divulges the innate issues in a<br />

relationship which most people<br />

neglect, which is the issue of<br />

abuse: Page 20. To see all this<br />

and more, keep on going. But<br />

ensure you remember to share<br />

Glamsquad with your family<br />

and friends.<br />

Happy reading!<br />

FASHION<br />

14<br />

15<br />

ENTERTAINMENT<br />

16<br />

RELATIONSHIP<br />

20<br />

23<br />

3<br />

5 Ways To Hide Your<br />

TUMMY<br />

The <strong>2017</strong> Summer<br />

Chic’s Wardrobe<br />

Essentials<br />

Couple Goals<br />

in Nigeria’s<br />

Entertainment<br />

Industry<br />

PerspectEVE<br />

4 Mode That Could<br />

Kill Any MARRIAGE<br />

Pamela Echemunor<br />

pamela.echemunor@gmail.com<br />

18<br />

Is Olamide’s Career<br />

Dying Or Fading<br />

Away?


INTERVIEW<br />

By Pamela Echemunor<br />

The Charisma<br />

Twins:<br />

Rebranding The Face Of Beauty<br />

Two of a kind and one<br />

of a mind, Princess<br />

Nina Agwuna and<br />

Muka Nwokedi are<br />

revolutionalizing the<br />

face of beauty and the<br />

business of beauty in<br />

Nigeria, thereby paving<br />

the way for aspiring<br />

women entrepreneurs<br />

everywhere. Nina and<br />

Muka, the Charisma<br />

twins as they are known<br />

took over their mother’s<br />

business after her passing<br />

and transformed it into<br />

an enviable beauty<br />

brand. Having won<br />

various awards locally<br />

and internationally, they<br />

are opening doors to<br />

young entrepreneurs with<br />

the aim of improving<br />

the standard of beauty<br />

home and abroad. In<br />

this interview, they talk<br />

about beauty, family<br />

and rebranding their<br />

business.<br />

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INTERVIEW<br />

Princess<br />

Nina Agwuna<br />

Princess Nina Agwuna is<br />

a wife, philanthropist,<br />

entrepreneur and proud<br />

mother of three; she also is a<br />

graduate of Strayer University,<br />

Richmond Virginia USA;<br />

with a degree in Business<br />

Administration and Marketing.<br />

This versatile mother is<br />

relentless in her pursuit<br />

of success and passion for<br />

family, and she manages to<br />

juggle both seamlessly. In this<br />

interview, she describes her<br />

journey through motherhood<br />

and what she hopes to<br />

accomplish next.<br />

What was growing up like for you<br />

as a twin?<br />

I had a wonderful childhood,<br />

loving parents who were supportive<br />

although very strict at the same<br />

time; we used to be scared of our<br />

father as a male figure and an<br />

ex-military man even though our<br />

mother did most of the whooping.<br />

As children who were you drawn<br />

to most between your parents and<br />

why?<br />

Hmm, that is deep, as a mum<br />

I know I’m not meant to have<br />

favourites because it’s unfair, but<br />

I think we were closer to our dad<br />

because he was more receptive, but<br />

we had a very good relationship<br />

with our mum who was quite a<br />

tigress positively. We could always<br />

tell our dad personal things we<br />

couldn’t tell her.<br />

Who would you say is the more<br />

outspoken one?<br />

People say I am tough but, my<br />

sister is a little more withdrawn<br />

until she gets used to the person<br />

I would be the one acting as I met<br />

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INTERVIEW<br />

you years ago.<br />

Did you play pranks on people<br />

especially in situations where one<br />

liked a guy but couldn’t approach<br />

him?<br />

Funny enough we never really<br />

played pranks, and people always<br />

wondered why we didn’t see how<br />

identical we are. The truth is that<br />

while growing up attraction to<br />

people (men especially) we differ,<br />

we sound alike on the phone and<br />

yes I have taking calls on her behalf<br />

Did you know you would<br />

eventually take over your<br />

mother’s business or did you<br />

always want to be in the skincare/<br />

beauty industry?<br />

We have always been beauty<br />

inclined even though initially<br />

I wanted to study industrial<br />

design which deals basically with<br />

prototypes, but my parents weren’t<br />

certain as to what it entailed at<br />

the time. The fact is I never really<br />

thought either of us was going to<br />

take over her business. We were<br />

allowed to soar in our areas and to<br />

be exposed to other things, but at<br />

the end of the day after her passing,<br />

everything fell back on us, and the<br />

demand for the products inspired<br />

us to continue.<br />

Tell us about the wwwwCharisma<br />

cosmetics is an indigenous skin<br />

care line specially formulated for<br />

women of colour; we offer a wide<br />

range of quality skin care solutions<br />

which includes spa, health and<br />

wellness. With 14 products in the<br />

market made for different skin<br />

types and tones. Our products are<br />

rich in vitamins, proteins minerals<br />

and natural oils However men<br />

commonly use products such as our<br />

Double Moisture Lotion and Shea<br />

butter body oil and cream.<br />

How do you manage running this<br />

big brand and with family life?<br />

Well, it has been quite a task<br />

I have three children happily<br />

married, my first daughter is 20<br />

years old she is in the University<br />

studying International Politics<br />

and Law in Beijing China, my first<br />

son is a freshman in Louisburg<br />

University in the US, and I have a<br />

nine-year-old as well. It hasn’t been<br />

easy balancing business especially<br />

with the new brand coming up.I<br />

had no choice but to be aggressive,<br />

multitasking and focused on my<br />

work while making sure quality<br />

time is spent with my children to<br />

ensure they grow up with right<br />

values, also squeezing time for<br />

my private moments to cool off,<br />

basically trying to find a balance in<br />

the best way possible.<br />

Are your products affordable?<br />

With my experience affordability<br />

is relative. It all depends on what<br />

works, and opportunity cost comes<br />

into play. I’ve seen young girls walk<br />

into our shop and buy everything<br />

on the shelf and I’ve seen some real<br />

mature women come in asking for<br />

discounts, so basically because we<br />

deliver what our product claims<br />

people have to cut their budget<br />

sometimes to be able to buy them<br />

just like other international brands<br />

in the market. I think they are pretty<br />

affordable<br />

What does it take to get into the<br />

Charisma Academy?<br />

The Charisma Beauty Academy<br />

is an all esthetics school which<br />

cuts across all types of programs<br />

from entrepreneur leadership<br />

programs, makeup artistry to facial,<br />

skincare therapy, cosmetics and<br />

soap making, etc. tagged ‘Be your<br />

boss’.The program starts in the<br />

classroom to practical and then field<br />

work which runs for 3 to 6 months<br />

depending on how the student want<br />

their program fast-tracked before<br />

graduation. Our students are mostly<br />

O level and graduates who have<br />

not been able to secure jobs. All it<br />

takes is to be able to read and write<br />

to enrol; the tuition is spread to<br />

make it more affordable. However<br />

we have a charity arm that assists<br />

a student who can’t afford the<br />

program, we work it out, put them<br />

through and equip them.We are also<br />

poaching banks and private sectors<br />

to partner with to us enable us to<br />

help people especially women who<br />

are interested in the business of<br />

beauty and industry.<br />

What would you say you have<br />

done to improve or add more<br />

value to business since you took<br />

over?<br />

I have been taking short courses,<br />

trade fairs and travelling has<br />

enabled us to improve the quality<br />

and value of our products, working<br />

with Biochemists in the US and still<br />

in touch with our mum’s chemist<br />

in Germany to find out what works.<br />

In formulation and delivery system<br />

ingredients are key, and they can<br />

be very expensive. Our mum will<br />

always say “improve the quality<br />

and tweak the price’. Charisma<br />

cosmetics is registered with the<br />

Food and Drugs Administration in<br />

the United States so our products<br />

can be sold anywhere in the world,<br />

we have four major shops in Ikeja,<br />

Lekki, Dolphin, Surulere and 18<br />

major distributors nationwide.<br />

So you cater to only the black<br />

skinned woman?<br />

No .Charisma has a full range<br />

of products that goes beyond dark<br />

skinned which includes, Hispanic,<br />

Asian Caucasians, etc. Biologically<br />

the skin is the same, but dark<br />

skins have higher melanin levels<br />

than fairer skin people, and that is<br />

the product of skin colour called<br />

pigmentation. In other words, both<br />

can benefit from our range of skin<br />

builders, moisturisers, lotions, body<br />

wash, vitamin E oil and Shea butter<br />

which have a natural sunscreen<br />

base and is what they shop for.<br />

As a beauty expert, what is your<br />

take on the new trend of bleaching<br />

among young women?<br />

Who do we blame? Our men<br />

for giving our women that raves of<br />

wanting to be fairer, or our women<br />

for wishing it. The impression is<br />

that men seem to be more attracted<br />

to lighter skinned women, so a lot<br />

of women are doing drastic things<br />

to make they look fairer. My take<br />

on it is that at Charisma we don’t<br />

believe in bleaching. Our belief is<br />

in enhancing and giving the skin a<br />

flawless glow, ridding the skin of<br />

acne, roughness, removing dead<br />

skin layers, conditioning and giving<br />

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INTERVIEW<br />

it brighter hue; this might include<br />

treatment at the spa for those who<br />

have already damaged their skin or<br />

products only<br />

What is the biggest risk women<br />

who bleach are bound to face<br />

There are many bleaching<br />

products in the market today with<br />

very harsh components and with<br />

the rave of getting whiter. In this<br />

process, a lot of women have lost<br />

their natural skin layers which<br />

have adverse effects such as skin<br />

thinning out, redness, blue veins,<br />

greenness around the necks, dark<br />

knuckles and feet. Then exposure to<br />

the sun which is a catalyst for burns<br />

which causes premature ageing<br />

and sometimes times this damages<br />

might be permanent.<br />

As a woman in business, how do<br />

you handle the pressure in this<br />

very tough economic climate?<br />

Just going with the flow, I<br />

won’t say it has been easy, with<br />

the epileptic nature of the foreign<br />

exchange and fact that 70% of<br />

our products manufactured in the<br />

U.S. But that hasn’t kept me from<br />

reinventing myself, looking for new<br />

projects and moving forward, etc. I<br />

wake up in the morning, and I’m at<br />

it, the best I can be.The economy is<br />

bad, but we won’t let it deter us.<br />

Asides from the products you<br />

produce, do you ever use products<br />

that aren’t made by your brand?<br />

Not at all, my brand cuts across<br />

everything I need.<br />

Is your beauty line into makeup<br />

production?<br />

Yes we have a makeup line on<br />

the way, but that will happen after<br />

the launch of the skin care line, they<br />

are exotic new fresh colours expect<br />

it after the Charisma Launch in<br />

August <strong>2017</strong><br />

Among your beauty products,<br />

what are your go-to items?<br />

I’m in love with the derma repair<br />

and the Vitamin E and mineral oil<br />

they are proactive skin builder, it<br />

nourishes rehydrates and helps<br />

reduce fine lines, the intense<br />

luminous glow plus range and the<br />

complex serum are the enhancers a<br />

night time cream that gives the skin<br />

a flawless skin tone<br />

What is your wake up beauty<br />

regimen?<br />

I drink 1 litre of water to<br />

start my day; I don’t think beauty<br />

when I wake I use Pore purifying<br />

moisturising face wash my face<br />

after taking a bath I moisturise<br />

with charisma double moisture a<br />

replenishing water based lotion<br />

then I look into home matters and<br />

head to the office.In the evenings<br />

when I get back from work I hit the<br />

bridge for a jog I do about 2 hours<br />

of different exercise regime which I<br />

do five times a week. At bedtime, I<br />

read a book, watch a movie to relax<br />

then use my Charisma night time<br />

beauty products and thank God for<br />

the day<br />

What would you say makes<br />

Charisma Cosmetics stand out<br />

Charisma skincare works, and it<br />

works, it stands out because people<br />

are getting their money’s worth,<br />

Charisma makes you go wow!<br />

People will always ask what you<br />

are using because you get results<br />

after a couple of days. The product<br />

works, and it delivers what it says<br />

and because we have a wide range,<br />

moisturisers and acne treatments<br />

men are tapping into the markets<br />

How would you describe your<br />

style?<br />

My style depends on my mood,<br />

but mostly I would describe it as<br />

elegant but comfortable, I’m not<br />

crazy on brands, presentation and<br />

how I step out in what I wear is key.<br />

Do you and your sister share the<br />

same ideology fashion wise?<br />

I won’t lie. My sister determines<br />

what we wear most of the time. I<br />

hate shopping; I hate trying clothes,<br />

etc. I take care of our hair, shoes and<br />

makeup it might be unbelievable<br />

I’m not intrigued am very simple at<br />

work even without makeup.<br />

Do you like dressing alike when<br />

attending events?<br />

Right from time dressing alike<br />

hasn’t been a thing that we liked,<br />

but our mother enjoyed doing that<br />

when we got older, we let her know<br />

she has to allow us to make our<br />

choices .we have the same taste<br />

but we do similar but different in<br />

colours and style.<br />

Would you say you are a trend<br />

follower and how has your style<br />

evolved over the years?<br />

As long as I can remember<br />

people have always followed<br />

what we do and that’s why<br />

society demands that one should<br />

be responsible and be a good<br />

influence on people looking up to<br />

you, especially in fashion and style<br />

overly exposure of body parts is<br />

not fashion. In essence, I would<br />

say when it comes to trends I<br />

don’t think my style has changed<br />

much, it has probably gotten more<br />

mature, but I’m still Nina, when you<br />

see a dress hanging in a store or<br />

wardrobe, you can say that’s Nina’s<br />

style.<br />

Do you intend to pass down the<br />

company to any of your kids<br />

someday and which of them?<br />

Well , I would say that when I<br />

started out college in the United<br />

States, nobody called me to say<br />

“Don’t forget you are coming to take<br />

over here”. The responsibility just<br />

fell into our laps when our mother<br />

passed on, we started to study the<br />

business, did extra courses and<br />

research to understand what the<br />

beauty industry was all about,<br />

and we have grown through the<br />

years. As for my children, I’m giving<br />

them the liberty to get their basic<br />

education even though they are all<br />

artistically inclined, my daughter<br />

and my youngest son showed some<br />

interest, my first son is more of a<br />

sports and businessman. I want to<br />

allow them to be who they want to<br />

be and see how it turns out when<br />

they graduate from university.<br />

What is the most insane skin<br />

regime some of your clients have<br />

told you about that they used<br />

during the consultation?<br />

I’ve heard people say they’ve<br />

used all kinds of mixtures, shampoo<br />

with bleach, salt with all sorts of<br />

things, etc. and some don’t have an<br />

idea of the contents of the products<br />

6<br />

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INTERVIEW<br />

they have used. Treatment will<br />

to put them off all products and<br />

then prescribe the use of vitamin<br />

E carrot and mineral oil for 7<br />

to 10 days, then come back for<br />

more treatments and then will<br />

recommend a proper skin care<br />

regimen that will help them achieve<br />

their beauty needs.<br />

What us the worse Skin problem<br />

you have come across?<br />

Running a Skincare clinic has<br />

been quite frustrating especially<br />

when faced with some irreversible<br />

conditions like I explained earlier,<br />

we have come across clients with<br />

deep spiral stretch marks and<br />

laceration of the dermal layer and<br />

some time scores. It’s shameful to<br />

see that some of these ladies who<br />

come to us with skin issues are<br />

single and you wonder how a man<br />

can appreciate them. My take on<br />

this is that using harsh chemicals to<br />

lighten or bleaching your skin can<br />

only give you a short-term result<br />

and a long term of regrets.Always<br />

make sure you have an idea of what<br />

you are using and who has used it<br />

before “If it hurts, stings or burns<br />

stop using it” when a product is<br />

giving you a burning sensation or<br />

stinging doesn’t mean it’s working<br />

it means it might be burning your<br />

skin.<br />

Do you have anyone you look up to<br />

style-wise?<br />

My mother Chief Mrs Patience<br />

Okpe, Jackie Onassis and Michelle<br />

Obama.<br />

What are your best selling<br />

products?<br />

That would be the skin<br />

enhances the luminous glow range,<br />

Derma repair, the pore purifying<br />

moisturising face wash perfect for<br />

greasy and humid temperature<br />

especially for those who use a lot of<br />

makeup, then the skin moisturiser<br />

and finally our shear butter.<br />

Among your products which<br />

would you prescribe mostly to<br />

older women?<br />

The Derma Repair, Double<br />

moisture and the mineral oil are<br />

recommended as a daily routine for<br />

mature women from the age of 35<br />

and up, among others.<br />

What plans do you have for the relaunch<br />

of the brand?<br />

The essence of the relaunch<br />

is to make Charisma Cosmetics a<br />

global brand; we intend to break a<br />

massive champagne and to achieve<br />

this we are going to use every media<br />

possible, i.e., print, electronic and<br />

social media and so on.<br />

What parts of the world are your<br />

target locations?<br />

Internationally United Kingdom/<br />

Europe, USA, and other high-end<br />

stores around the world, most parts<br />

of Africa including Nigeria, Ghana<br />

and South Africa.<br />

Princess Nina Agwuna & Muka Nwokedi<br />

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INTERVIEW<br />

Mukaosolu<br />

Nwokedi<br />

8<br />

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INTERVIEW<br />

M<br />

ukaosolu Nwokedi is a<br />

wife, proud mother of<br />

three, motivational speaker<br />

and entrepreneur. Like her<br />

sister, she attended the Strayer<br />

University, Richmond Virginia<br />

USA. She also holds a degree<br />

in Business Administration.<br />

With a keen eye for beauty<br />

and wellness, Muka strives<br />

alongside her sister to build<br />

their mother’s dream for the<br />

Charisma brand, above all to<br />

make it a noteworthy business<br />

on a global scale.<br />

What was growing up like for you<br />

as a twin?<br />

We had a very wonderful<br />

upbringing in the sense that we<br />

grew up in an environment where<br />

both parents were very loving to<br />

themselves and worked together.<br />

In Fact, if there was a marriage<br />

made in Heaven it was that of my<br />

dad and mum. Unfortunately, she<br />

didn’t leave very long she died at<br />

the age 44 at the time we were in<br />

college in the United States, we<br />

were opportune to travel all over<br />

the world because our father was<br />

the chief pilot Nigeria airways so as<br />

kids we had been to every route my<br />

dad flew.<br />

What would you say physically<br />

differentiates you from your<br />

sister?<br />

I think people typically decide<br />

what they feel is different. We<br />

both have the similarities, and<br />

differences like other siblings do<br />

have, I think her eyes a wider, she<br />

has a bigger upper body I mean<br />

her boobs and I are ampler shaped<br />

laughs, but all the same, I just<br />

feel we are built a bit structurally<br />

different.<br />

Did you know you would<br />

eventually take over your<br />

mother’s business or did<br />

you always want to be in the<br />

skincare/ beauty industry?<br />

I never really had a chance to<br />

explore my dreams I would say,<br />

I remember when I was growing<br />

up my mother was always cooking<br />

something up in the kitchen, or in<br />

her little factory, trying all sorts<br />

of creams and travelling a lot. I<br />

remember when we were in the<br />

University my mother wanted me<br />

to study pharmacy, and I didn’t<br />

understand it then but eventually,<br />

I studied Business Administration<br />

and after graduating, she was not<br />

there and unfortunately died very<br />

young, so there wasn’t a choice to<br />

make then. I initially wanted to go<br />

into clothing design which I am still<br />

part of my plan but this came first,<br />

and it’s on our plate right now.<br />

As children who were you drawn<br />

to most between your parents<br />

and why?<br />

Oh, my mother was very strict.<br />

At some point, I thought I hated her<br />

(Laughs) she was so strict so much<br />

so that I remember her cutting our<br />

hair once for going out without<br />

her permission as teenagers. We<br />

cried for weeks on end, and this<br />

was a contemporary woman who<br />

went to school in England and<br />

Switzerland, and my father was<br />

upset by it, but my mother coming<br />

from the old school background<br />

despite her intelligence felt that<br />

this was the way to raise children.<br />

She was showing us that she would<br />

go to any lengths to teach us not<br />

to be disobedient or to misbehave.<br />

So instead we were drawn more<br />

to our father having the fatherdaughter<br />

phenomenon, always<br />

crying on his shoulders and he<br />

would always fight for us.<br />

Tell us about your role as Co-CEO<br />

of Charisma Cosmetics.<br />

I work on overseeing all<br />

activities regarding management,<br />

one on one consultations with<br />

clients. Ensuring internal matters<br />

such as Customer services<br />

relations. Making sure that we<br />

are on target with delivery and<br />

sales in the four Charisma Spas<br />

in Ikeja, Surulere, Dolphin, and<br />

Lekki and outlets in Lagos and<br />

outside logos. Our business<br />

progress is dependent on customer<br />

interaction, so we are constantly on<br />

the phone communicating, talking<br />

answering Questions, sending<br />

messages with our team.<br />

How do you think you have<br />

impacted the company since you<br />

took over from your mother?<br />

The cosmetics industry<br />

is evolving, there is always<br />

something new in the works just<br />

like the fashion industry, from the<br />

ingredients to the cosmetology and<br />

aesthetics. We are more advanced<br />

now than in our mother’s time,<br />

we have been trained in a more<br />

modern sphere and have learnt<br />

more advanced techniques and<br />

technologies. There are so many<br />

new ingredients, formulation<br />

and techniques coming out every<br />

day that we have imbibed in our<br />

cosmetics. So we have been able<br />

to make differences and set new<br />

standards.<br />

What’s your take on the new<br />

trend of bleaching?<br />

I think it’s gone overboard<br />

and has become abused. It’s like<br />

abusing painkillers, sleeping aids<br />

or any pharmaceutical product.<br />

The meaning of toning or bleaching<br />

needs to be understood here; they<br />

need to understand that they are<br />

baring their skin and it is very<br />

damaging. It can age you, cause<br />

cancer, and there’s always a very<br />

harsh look that women who bleach<br />

tend to have, the process of taking<br />

away acne and skin pigmentation<br />

lightens one and could take you<br />

away from your natural skin hue.<br />

What is bound to happen to those<br />

who bleached in their youth when<br />

they get older?<br />

When you bleach, most times it<br />

burns the skin even to the second<br />

degree. The over exposure to UV<br />

Rays can cause cancer, and several<br />

kinds of skin decrease that are why<br />

you see people with patches and<br />

high pigmentation, sagging, etc.<br />

and worst is accelerated ageing.<br />

I highly recommend Charisma<br />

Dermal Repair high in vitamin and<br />

Antioxidants to rejuvenate and heal<br />

www.glamsquadmagazine.com 9


INTERVIEW<br />

the skin to its normal texture and<br />

balance.<br />

How are you managing the<br />

business with the current socioeconomic<br />

climate in Nigeria?<br />

As a manufacturer, the major<br />

issues we have is energy we are<br />

burning energy back to back.<br />

So going through the rigours<br />

and hardship of production<br />

and marketing hasn’t been so<br />

different especially trying to<br />

maintain a competitive price in<br />

the marketplace. Some of our<br />

ingredients are imported and<br />

now the dollar is so high it doesn’t<br />

help, all these factors affect our<br />

production and pricing as well.<br />

It’s affecting a lot of industries;<br />

banks aren’t willing to do so much<br />

either because they don’t believe in<br />

the system and economy. If there<br />

were more opportunities, then<br />

everybody is willing to pitch in to<br />

bring more industrialisation which<br />

is something of great importance if<br />

this economy will change.<br />

Among your beauty products,<br />

what are your go-to items?<br />

My go-to items include the<br />

Derma Repair, which we infuse<br />

with a high intensity of vitamin<br />

e, and Antioxidants called the<br />

tocopherol, it heals, rejuvenates<br />

and replenishes the skin. It soothes<br />

sunburns, takes away sunburns<br />

and stretch marks and gives skin<br />

clarity; I swear by it and use it<br />

every night before bed and also the<br />

Double Moisture a moisturising<br />

therapy that gives your skin so<br />

soothing and hydrated feeling<br />

that’s also my go-to Charisma<br />

beauty item.<br />

What kind of services do you offer<br />

at the Charisma beauty spa?<br />

Charisma cosmetics is a total<br />

head to toe well-being that offers<br />

a place of luxury, skincare, and<br />

Spa with the advantage of one one<br />

one consultation a place of total<br />

indulgence and serenity. Intensive<br />

and corrective facial treatments,<br />

skin polish, complexion treatment<br />

physiotherapy, different types<br />

of massage, waxing, make-up<br />

Artistry etc.services also include<br />

a steam room and more. We also<br />

run a school called Charisma<br />

Cosmetics Academy of Aesthetics<br />

and Cosmetology which offers<br />

certificate courses.<br />

How would you describe your<br />

style?<br />

Style for me is what makes me<br />

comfortable and suits me; I’m a<br />

Grace Kelly or Catherine Kullman<br />

kind of person. I like vintage<br />

clothing; I’m not a designer freak,<br />

but anything I touch abroad in<br />

the malls is always like expensive<br />

(laughs), I would describe my<br />

sense of style as basically diva<br />

calm, not too loud, subtle colours<br />

yet elegant at the same time and<br />

well put together.<br />

Would you say your mother had<br />

an influence on your taste style<br />

wise?<br />

My mother was one of the most<br />

stylish women that walked the face<br />

of the earth, in fact, most of our<br />

lifestyle patterns were emulated<br />

from her, she was always so put<br />

together; wearing things that<br />

accentuated her figure and she was<br />

far ahead of her time.<br />

Do you like dressing alike when<br />

attending events?<br />

When the demand calls for it,<br />

we do, for instance doing a shoot<br />

together or when our friends<br />

want us to dress the same to their<br />

parties, but typically we don’t dress<br />

alike on a normal day.<br />

How would you describe<br />

yourselves dramatic or romantic<br />

twin?<br />

(Laughs) To me what makes<br />

you dramatic is a circumstance,<br />

we have this dynamic and artist<br />

nature, we’re mavericks in the<br />

sense that we don’t look at style<br />

or trends, we own our craft. As<br />

a person I’m very emotional, my<br />

husband and children know that<br />

they know I pay great attention to<br />

people’s needs and feelings, I know<br />

I have to learn that you can’t die for<br />

a person or the world.<br />

Which of your children would<br />

you say takes after you or do you<br />

think is likely to take over your<br />

business?<br />

I have two girls and one boy,<br />

and I think I’m leaving it open<br />

because they’re still young and<br />

want to aspire to their interests.<br />

But by their character one can tell;<br />

my last born is nine years old, and<br />

she is very interested in what I’m<br />

doing, the other one is 19, and in<br />

the University in the United States,<br />

she has a lot of interest in makeup<br />

and working on the makeup brand.<br />

She tells me what is in and what I<br />

can do to improve it, the boy wants<br />

to be an engineer so anything<br />

can work. So while they and<br />

undergoing formal education, they<br />

keep on evolving. Heiresses and<br />

heirs were not created overnight,<br />

people have done the work for<br />

them and handed it over its just for<br />

them to follow it up.<br />

Would you say you are a trend<br />

follower and how has your style<br />

evolved over the years?<br />

This is <strong>2017</strong> so you have to<br />

move with the trend, the hip period<br />

where everybody is on Instagram,<br />

Facebook and all sorts of social<br />

media, this also applies to fashion<br />

and personal life, we change every<br />

day and follow the sounds of times.<br />

As a mother, what are the things<br />

you wouldn’t do in the name of<br />

fashion?<br />

I would NOT wear too short<br />

clothes, or compromise having an<br />

open cleavage, that is distasteful.<br />

What are the most endearing<br />

things you have done in the name<br />

of fashion and beauty?<br />

(Laughs) Going blonde on<br />

Vanguard Allure on your stylist’s<br />

demand is endearing laughs!!! I<br />

guess if it’s tastefully done one can<br />

pull it off (laughs). Wearing exotic<br />

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INTERVIEW<br />

colours, makeup hair style is all<br />

about having the pizzazz to pull it<br />

off. My dress sense is elegant, and I<br />

haven’t broken bars in that one.<br />

What is the most insane beauty<br />

issue you have come across?<br />

I would say the bleaching<br />

thing; people need to learn about<br />

corrective techniques for skin<br />

issues and improvement. Detoxing<br />

and moisturising and staying away<br />

from skin damaging chemicals can<br />

have a good effect on your colour if<br />

you do a good detox.<br />

Aside from bleaching what is<br />

the most common skin issue you<br />

come across?<br />

Mostly major acne issues,<br />

skin diseases that require<br />

pharmaceutical techniques and we<br />

end up recommending treatment<br />

or referral. We also have issues<br />

with severe chemical damage and<br />

sunburns etc. some of which we<br />

have been able to treat.<br />

What plans do you have for the<br />

relaunch of the brand?<br />

Ok, you should expect an<br />

expansion and upscale in our<br />

new line coming from the United<br />

States.Our competitive strength<br />

is on the content and we have<br />

infused vitamins and minerals in<br />

our products which include A, C,<br />

D and E. Because of our unique<br />

ingredients and formulations our<br />

skin care products will provide a<br />

before and after satisfaction, skin<br />

clarity and radiance. People need<br />

to understand that the skin is an<br />

organ and it requires minerals<br />

and multivitamins for radiance.<br />

Our products have a blue chip<br />

ingredients that are fortified<br />

especially to improve the skin both<br />

the enhancers and the natural<br />

products, and we will be competing<br />

for the international brand as a<br />

product from Nigeria.<br />

www.glamsquadmagazine.com 11


BEAUTY & WELLNESS<br />

Maintaining the youthful essence of<br />

our looks is a subject that preoccupies<br />

most women and surprisingly these<br />

days men also. The beauty industry<br />

meanwhile pumps out expensive<br />

products supposedly designed and<br />

manufactured to delay the visible<br />

signs of ageing.<br />

With growing older, gravity takes its<br />

course and toll on our skin; the skin<br />

begins to lose its elasticity as a result<br />

of damage to the collagen and elastic<br />

fibres. Wrinkles will occur naturally<br />

during the process of ageing, and<br />

it is almost impossible to fight off<br />

wrinkles completely. However,<br />

lifestyle choices and way one cares for<br />

one’s skin can assist in delaying the<br />

signs of ageing.<br />

We mostly hear the slogan “black<br />

don’t crack”, a term used to refer<br />

to the belief that black skin ages<br />

finely and does not have to deal with<br />

showing signs of ageing early. Fact or<br />

fiction?<br />

This is the assertion that black<br />

people are less likely to get wrinkles<br />

as they age (because of their skin<br />

pigmentation providing protection<br />

from harmful radiation, amongst<br />

other factors)<br />

What are the visible signs of ageing?<br />

Can it be delayed? I intend to<br />

explore the facts behind this general<br />

assertion. It is a fact that all skin types<br />

will age prematurely if due care is not<br />

taken to nurture and restore natural<br />

skin balance. Lifestyle choices such<br />

GlamSTYLE<br />

with<br />

ADEBAYO JONES<br />

ANTI-AGEING & THE BROWN GIRL<br />

MYTH “BLACK DON’T CRACK.”<br />

HALLE BERRY<br />

STACEY DASH<br />

as smoking and excessive alcohol<br />

consumption etc. can also cause the<br />

skin to lose its elasticity faster.Loose<br />

skin is when many now begin to reach<br />

out to Botox or Restalyne to re-plump<br />

a sagging visage.<br />

Getting the desired results is however<br />

not mainly dependent on buying<br />

expensive products alone, but<br />

there are specialist clinics that are<br />

renowned for providing treatments<br />

that regress the visible signs of<br />

ageing.<br />

Harley Street in central London,<br />

for example, is filled with various<br />

professionals who offer beauty<br />

treatments to the aesthetics of<br />

surgical enhancements. This<br />

enhancement is done through<br />

different methods and advanced<br />

processes all in the bid to help the<br />

discerning client achieve what one<br />

could call youthful immortality.<br />

These days’ men also are becoming<br />

more aware of their looks and ageing<br />

concerns. Hundreds of products<br />

are launched into the market with<br />

the aim of capturing a huge chunk<br />

of the market. Men are becoming<br />

increasingly aware of preserving their<br />

looks or at best controlling the visible<br />

signs of ageing almost as much the<br />

women.<br />

Men’s grooming is now a multibillion<br />

dollar industry with the key<br />

players in the female beauty business<br />

cashing in with products designed for<br />

humanity male grooming. Companies<br />

like L’Oreal, Clarins, Clinic, Dove, all<br />

launch men’s grooming products<br />

regularly from shave creams,<br />

energising face wash, facial fuel,<br />

fatigue fighter, Vitalift to aid sagging<br />

skin, etc. encouraging people to care<br />

more about their skin and spend that<br />

extra minute in front of the mirror.<br />

Ideally, men’s skin should not be<br />

so different from the women’s as<br />

it’s still all skin, but I suppose the<br />

physiological makeup of people<br />

makes the demands and necessities<br />

of skin care to vary for each sex.<br />

Considering also that people will<br />

prefer their products packaged in<br />

a masculine way necessitates the<br />

visual packaging of men’s products<br />

12 www.glamsquadmagazine.com


BEAUTY & WELLNESS<br />

differently.<br />

In the past Botox injections used to<br />

be billed collectively as the no knife<br />

facelift. This procedure, however,<br />

was not without its concern. Most<br />

became concerned about what was<br />

later regularly called the frozen<br />

face syndrome. Celebrities and<br />

regular folks alike in some ways<br />

have used Botox treatments in the<br />

past to remove the appearance<br />

of wrinkles and dark lines in the<br />

forehead and around the eyes. The<br />

makers of Botox say that 11 million<br />

people have gone under the needle<br />

to experience wrinkle free skin.<br />

The process consists of injecting<br />

prescription medicine, made from a<br />

particular type of bacteria into the<br />

facial muscles to block the nerve<br />

impulses to those muscles. The<br />

results, however, are temporary but<br />

can take years off a face, and most<br />

of the people who use it do so as<br />

an alternative to having cosmetic<br />

intrusive plastic surgery.<br />

In place of needles now are lasers,<br />

skin peels, and radio frequency<br />

energy treatments. There are<br />

treatments now which stimulate<br />

the production collagen and elastin,<br />

the protein that makes the skin<br />

firm, plump and youthful. Do these<br />

alternative methods achieve the<br />

same results? Considering that the<br />

addictive use of Botox treatments is<br />

controversial with an array of high<br />

opinion to be found on the subject?<br />

If people are scared of ending with<br />

the frozen face syndrome, what are<br />

the alternative treatments available?<br />

I decided to investigate further and<br />

also even meditated and considered<br />

experiencing the Botox treatment<br />

myself to verify if the claims of<br />

smoothing out lines on the forehead<br />

as well as laughter lines on the cheeks<br />

are plausible. I also wanted to explore<br />

other alternative treatments available<br />

that can reduce the visible signs of<br />

ageing. My personal concern has not<br />

been with wrinkles and but with<br />

laughter lines, after all, one is not<br />

exempt from the quest of trying one’s<br />

best to look younger and radiant.<br />

BLAIR UNDERWOOD<br />

LENA HORNE<br />

A paper journal published in 2008<br />

European Academy of Dermatology<br />

reports that when wrinkles and<br />

lines were removed from an image,<br />

it is perceived as ten years younger.<br />

Remove pigmentation it is seen as<br />

16 years younger.<br />

People of all skin types I believe<br />

who are preoccupied mostly with<br />

containing visibility of ageing signs<br />

and are also after procedures that will<br />

offer ways of providing the process.<br />

How factual is the claim that black<br />

doesn’t crack? Is it a myth, fact or<br />

mixture of both? In the past, our<br />

grandparents when they were even as<br />

far as reaching the age of ninety were<br />

able to remain almost still wrinkle<br />

free without the aid of an armoury of<br />

all the beauty products that are now<br />

readily available now on the market.<br />

It is one of the oldest slogans in the<br />

books, and many sisters have in a way<br />

succumbed to the assertion that our<br />

skin is virtually age proof.<br />

Considering all the natural oils<br />

available to us and far greater levels<br />

of sun protective<br />

Melanin in our skin, our black skin<br />

may have the more significant edge of<br />

fighting off sun exposure.<br />

Brands which target women of colour<br />

with products which are supposed to<br />

offer multiple options for optimising<br />

skin and preserving its natural<br />

resilience are changing perceptions<br />

on how even as darker skinned<br />

people we ensure that the natural<br />

skin defence isn’t depleted.<br />

Whether black skin cracks or not,<br />

factual or myth, with technological<br />

advancement and innovation in<br />

the beauty industries, we are now<br />

forged with enough knowledge<br />

and products armoury, which were<br />

not available to our mothers and<br />

grandmothers. To begin the journey<br />

of total preservation so that healthy<br />

skin would not end up being a myth<br />

for one.<br />

Numerous black celebrities have aged<br />

gracefully over the years including<br />

singer-actress Lena Horne who died<br />

at the age of 92, 52 years of male<br />

actor Blair Underwood, 51-year-old<br />

actress Halle Berry and 50-year-old<br />

actress Stacy Dash still convincingly<br />

plays 20-30 something characters.<br />

Many black families have their<br />

personal stories of ageless beauty<br />

to tell, this leads one to ask the vital<br />

question, is this statement fact or<br />

fiction that black doesn’t crack?<br />

www.glamsquadmagazine.com 13


FASHION<br />

The <strong>2017</strong> Summer Chic’s<br />

Wardrobe Essentials<br />

By Pamela Echemunor<br />

The Mary-Jane<br />

The 1994 Mary-Jane shoes with<br />

the red sole is an all time favourite;<br />

nothing beats this comfy patent<br />

leather footwear, its easy to clean and<br />

can fit into any occasion, well almost<br />

any!<br />

The Tote bag<br />

The tote bag never disappoints,<br />

this big fashion piece is good for<br />

a sleepover, all you need are the<br />

essentials, and you’re good to go.<br />

A pair of white<br />

stilettos<br />

Set aside the nude pumps and<br />

go for a nice pair of leather red<br />

bottom stilettos.<br />

Tea Dress<br />

Sit pretty in the tea dress; it’s a<br />

fabulous look for the beach, a day on<br />

the golf course or a daytime soiree.<br />

The wide leg<br />

trouser<br />

The wide leg trouser is a seasonal<br />

favourite, this summer it’s trending<br />

in a more flowery and flowy look,<br />

using chiffon and satin.<br />

The Utility Skirt<br />

Sporty, free and very comfy, this<br />

1950’s inspired skirt works for all<br />

occasions, pair a khaki coloured utility<br />

skirt with white sneakers and a crop<br />

top for a day out in the sun.<br />

14 www.glamsquadmagazine.com


FASHION<br />

5<br />

WAY TO HIDE YOUR<br />

TUMMY<br />

By Pamela Echemunor<br />

T<br />

ummy bulge can<br />

always be an incredible<br />

inconvenience; it makes<br />

clothes look unflattering, makes<br />

one feel less attractive and not<br />

very confident. There are many<br />

ways to beat this physical flaw<br />

starting with a healthier lifestyle<br />

and good dieting, but while that is<br />

on your to-do list here are a few<br />

tricks on how to carry yourself<br />

fashionably and pridefully while<br />

sporting that extra bulge.<br />

Wear more vertical lines<br />

Opt for more vertical stripes, this<br />

pattern elongates the body shape<br />

and creates a taller midriff.<br />

Avoid clingy clothes (More<br />

drapes/ overlap)<br />

There’s nothing more annoying for<br />

someone who likes fitted clothing<br />

likes seeing an extra tire or bulge,<br />

the best thing to do is steer clear of<br />

these for a while and opt more for a<br />

slightly looser wardrobe collection<br />

of overlap and draped clothes,<br />

these do an excellent job of hiding<br />

the bulge and giving one a nice<br />

fitting.<br />

Opt for shape wear<br />

Most people don’t believe in the<br />

power of shapeware but its pure<br />

undiluted magic, not only does it<br />

tuck in the excess side sags, it also<br />

helps with the weight loss process,<br />

it’s time to invest in one.<br />

Go chic with skinnies and<br />

Classic big tops<br />

Skinny high waist tights or high<br />

waist denim pants hug all figures<br />

but when paired with a nice loose<br />

flowy classic big top voila! Instant<br />

magic!<br />

Wear dress accessories<br />

sparingly<br />

Belts and long necklaces sometimes<br />

accentuate a bulgy tummy, but if<br />

one must wear dress accessories<br />

ensure they do more accentuating<br />

than damaging.<br />

www.glamsquadmagazine.com 15


ENTERTAINMENT<br />

Couple Goals in<br />

Nigeria’s Entertainment<br />

Industry<br />

By Pamela Echemunor<br />

Finding love can be one of the most difficult things to do in a person’s life. And<br />

a ratio of 1:10 people find love and fall out of it more than a dozen times in<br />

their life time. Now finding love when one is in the spotlight is even trickier,<br />

because it’s difficult to decipher if it’s true love or infatuation. Many celebrities<br />

go through tremulous relationships and breakup eventually either because<br />

of their fame or other forms of pressure. Finding the right one is the first step,<br />

keeping the relationship going strong is the next and most important. The<br />

celebrities featured in this article have proven that no matter what turmoil<br />

you may encounter on your journey to finding true love, it all depends on<br />

what it is you are really looking for and willing to give to make it last. Here is<br />

to these phenomenal couples giving us serious couple goals.<br />

Damilola Adegbite<br />

& Chris Attoh<br />

Chris Attoh is a Ghanaian<br />

born actor, producer<br />

and OAP, he made his<br />

Nollywood debut in<br />

“Tinsel”, where he met his<br />

wife Damilola Adegbite<br />

who was his love interest<br />

in the movie. The two<br />

took it to another level<br />

and got married in a<br />

private ceremony in Accra<br />

Ghana and they have a son<br />

together Brian Adegbite.<br />

Damilola who is a Nigerian<br />

Actress and model, struck<br />

gold when she starred<br />

alongside her husband<br />

in “Tinsel” and has since<br />

feature in movies like<br />

“Flower Girl” and “Banana<br />

Island Ghost”. This sexy<br />

couple always leave a mark<br />

wherever they go together.<br />

16 www.glamsquadmagazine.com


ENTERTAINMENT<br />

Joke Silva &<br />

Olu Jacobs<br />

An iconic duo and the most<br />

seasoned actors ever to hit our<br />

TV screens, Olu Jacobs is a<br />

Nigerian born actor who took<br />

a chance on acting in the 70’s<br />

after seeing a theatre production<br />

by Hubert Ogunde, he also<br />

attended the Royal Academy<br />

of Dramatic Arts in London<br />

England and upon his return<br />

took it as a fulltime job. He<br />

has since made an indelible<br />

mark on the Nollywood film<br />

industry and is married to Joke<br />

Silva who is an actress and Co-<br />

Founder Lufodo Group, a film<br />

production company as well<br />

as a film academy. This couple<br />

has been married over three<br />

decades and is still standing<br />

strong despite their fame and<br />

success. This is one celebrity<br />

couple to look up to.<br />

Gbenro & Osas Ajibade<br />

Now these two came from completely different worlds, Gbenro<br />

started out as a struggling model and actor who got his big break<br />

on Mnet TV series “Tinsel”, while Osas is an American/Nigerian<br />

actress, humanitarian and TV host. They met and fell in love<br />

on the set of critically acclaimed “Tinsel ” and married shortly<br />

after, together they have a daughter Azariah Tiwatope Osarugue<br />

Ajibade. These two fabulous people made this list not just because<br />

of their achievements but because they make the red carpet bleed<br />

with envy. Glamsquad is watching…<br />

www.glamsquadmagazine.com 17


ENTERTAINMENT<br />

Banky Wellington &<br />

Adesua Etomi<br />

Banky W is a Nigerian / American Singer-songwriter<br />

and actor and also CEO of the Empire Mates<br />

Entertainment record label. He made his movie debut<br />

in the 2016 award winning movie “The Wedding<br />

Party”, where he is presumed to have fallen for<br />

Adesuwa Etomi who he is currently engaged to.<br />

Ironically the movie is about a couple who has to<br />

struggle with wedding day last minutes family issues<br />

and wedding planning, let’s hope they won’t have<br />

all that at their actual wedding. Adesuwa on the<br />

other hand is a Nigerian born actress of Igbo/Yoruba<br />

descent. She gained her way into the limelight after<br />

receiving the award for “Best actress in a Drama”<br />

at the 2016 Africa Magic Viewers’ Choice Awards.<br />

Banky finally shut the lips of people who had been<br />

tormenting him about following the footsteps of his<br />

friends in the industry who were married when he<br />

proposed to Adesuwa earlier this year. We wish this<br />

adorable couple the very best.<br />

Innocent & Annie<br />

Idibia<br />

Innocent Idibia aka Tu Face<br />

Idibia is no new name in the<br />

entertainment industry, and<br />

although this musical icon<br />

is popular for spreading his<br />

music as well as his seed, he<br />

remains loyal to his beloved<br />

Annie who has been with<br />

him since he first started his<br />

journey to fame. Annie who<br />

he featured on his “African<br />

Queen” music album, is an<br />

actress and mother to two of<br />

his children. Despite all the<br />

scandal and media banter,<br />

Annie stood and is still<br />

standing by her man.<br />

18 www.glamsquadmagazine.com


ENTERTAINMENT<br />

Is Olamide’s Career<br />

Dying Or Fading Away?<br />

Is the street king Baddosneh’s<br />

career coming to an end?!<br />

This is the question I have<br />

been asking myself lately following<br />

the recent drought that has hit<br />

Olamide’s career lately. I thought<br />

the day would never come when<br />

our dear Olamide BaddoSneh<br />

would be relegated from his<br />

position of revere in the industry<br />

to the lower ranks. But how he still<br />

manages to command that revere<br />

is what remains a-bewilder to<br />

some of us.<br />

I can beat my chest and make bold<br />

statements that if we were to draw<br />

up a list for top (hottest) male<br />

music sensations now, Olamide<br />

will fall short of even making<br />

the first-five count on that list.<br />

Although his formula for making,<br />

or delivering music now, hasn’t<br />

changed. The singles still come in<br />

like they were tidied up in a hushrush<br />

and he hasn’t missed out on<br />

any year since 2011, dropping<br />

albums.<br />

Could it be that we have finally<br />

woken up to the realization of the<br />

diminishing effect in his music<br />

since after Shakiti Bobo, which<br />

actually happened to be the last<br />

time he had a real hit on his<br />

hands? Do not get me wrong, Who<br />

You Epp, Owo Blow and Pepper<br />

Dem Gang all managed to cut<br />

across like music hits following<br />

certain strategic events that we<br />

experienced in the industry at<br />

their respective times. While<br />

Who You Epp rode on the wave of<br />

the competitive covers that later<br />

turned it into a viral sensation,<br />

Pepper Dem Gang thrived<br />

following the lack of good stuff to<br />

saturate the airwaves because of<br />

the dormant mood the beginning<br />

of the year took.<br />

Now that Runtown, Davido,<br />

P-Square, Tekno, Simi, 9ice<br />

and even Wizzy baby have<br />

returned back on the charts in<br />

their domination conquest, it<br />

has become quite apparent that<br />

Olamide is slacking. A statistical<br />

result from an online survey<br />

showed that much of the hits on<br />

his name, cannot even be tied to<br />

musical endeavors. Rather, they<br />

were mostly pulled from news<br />

stories.<br />

After The Glory album dropped,<br />

Olamide proceeded with the<br />

release of music video projects off<br />

the album. In his usual ‘done and<br />

dusted’ style, he moved on quickly<br />

after 3 videos to his first single of<br />

the <strong>2017</strong> year – Love No Go Die,<br />

which was received amidst plenty<br />

razzmatazz but soon died out with<br />

hardly any bang or buzz. The same<br />

eerie feel has crept into his life<br />

of features. Before now, Olamide<br />

would easily make the hottest<br />

contender for a category like the<br />

most featured artiste. But as it is<br />

almost mid-<strong>2017</strong>, Baddo can count<br />

the features he has done this year<br />

on all five fingers of one hand<br />

alone.<br />

With the latest wavy single out<br />

now, one must wonder if it is<br />

a song laden enough with the<br />

potential to tear up the charts. It<br />

also otherwise stems a pondering<br />

thought that further brews<br />

questions like…<br />

What exactly is happening – or<br />

has happened – with Olamide?<br />

Why isn’t he piping hot and<br />

popping like before?<br />

Could it be that his present ordeal<br />

is equally affecting the YBNL<br />

militia considering their music of<br />

late also suffers expressions from<br />

this dreary characteristic?<br />

Will Olamide ever make it back to<br />

his glory days of Bobo, Melo Melo,<br />

Awon Goons Mi, Durosoke, Voice<br />

of the Street, First of All and their<br />

unforgettable, widely celebrated<br />

likes?<br />

www.glamsquadmagazine.com 19


RELATIONSHIP<br />

NOT JUST THEIR PAIN,<br />

IT’S OUR PAIN<br />

Following the rise of reported domestic<br />

violence cases in Lagos, it is quite<br />

evident that this vice has found its<br />

way into the roots of the system and it is<br />

high time we took a firm and unchanging<br />

position about getting it out of our midst.<br />

Domestic violence usually occurs among<br />

people who have some sort of intimate<br />

relationships and most times, people<br />

who are the closest inflict the deepest<br />

kinds of pain. Beyond the physical pain<br />

inflicted by this evil is the fact that the<br />

victim cannot understand why people who<br />

are supposedly in the place of providing<br />

emotional and mental support are the ones<br />

who are actually predators.<br />

I would like to think domestic violence<br />

has been in existence for a very long time<br />

but it seems more prevalent now because<br />

of the pervasiveness of the new media and<br />

the viral nature of information on these<br />

media. Growing up, many years<br />

ago, our residence had five<br />

flats and my parents and<br />

other families in our<br />

compound at the time<br />

were probably the<br />

only families that did<br />

not raise any concern<br />

in this regard. Of the<br />

other three families in<br />

that compound, two of<br />

the men regularly beat<br />

their wives and the third<br />

family had a wife who often<br />

cursed her husband very loudly.<br />

These stories are probably not new<br />

to some of us, who have experienced these<br />

situations first hand. I walked into shop<br />

rite recently to get a few things and just as<br />

I was picking a basket to carry the things<br />

I would eventually buy, I saw a tall and<br />

handsome man who looked at the woman<br />

by his side and talked to her violently in<br />

hush tones. He said ‘’what you just did,<br />

do not ever try it here again else you<br />

know what I can do’’, the woman whom I<br />

assumed to be his girlfriend or wife looked<br />

on the ground in humiliation and fear, her<br />

expression helpless, the energy he exuded<br />

was pollute and insufferable. I gave him a<br />

cold hard stare and he understood that I<br />

saw what he meant to hide. Rounding off<br />

my shopping again, I saw the duo but this<br />

time, hand in hand. I passed by them he<br />

gave me that it –is- not- your- businessshe-is-mine-look,<br />

It was obvious. This was<br />

another case.<br />

The UN Women, an arm of the United<br />

20 www.glamsquadmagazine.com<br />

PerspectEVE<br />

Most<br />

times, abusers do<br />

not come as abusers else<br />

no one would be with them.<br />

But they project themselves<br />

to be very loving, caring,<br />

giving and nice.<br />

With Oludara Ogunbowale<br />

Nations Organisation from a research<br />

carried out recently have affirmed that<br />

there is truly a rise in domestic violence.<br />

I know that not only women are victims,<br />

even men are being abused and that is<br />

even harder to report because of the<br />

stereotypical positions of society that men<br />

have to be strong and indomitable so men<br />

that are being abused often do not have the<br />

courage or humility to own up and report<br />

such cases. When issues like these are<br />

being discussed, people laugh or treat it in<br />

such trivial manner that even the men who<br />

are victims would rather die than come<br />

out boldly to say they are being abused.<br />

Domestic violence is no respecter<br />

of persons, gender, class,<br />

nationality or religious<br />

affiliations. I listened<br />

to Leslie Morgan<br />

Steiner, an author<br />

and business woman<br />

who was invited to<br />

speak at TED, a nonprofit<br />

organisation<br />

that does a lot of<br />

knowledge sharing<br />

through powerful<br />

talks and she explained<br />

the tactics of predators<br />

or abusers in attracting or<br />

seducing their victims initially and the<br />

psychology behind why these victims later<br />

on find it hard to leave even in the face of<br />

death having being a victim herself.<br />

Most times, abusers do not come as<br />

abusers else no one would be with them.<br />

But they project themselves to be very<br />

loving, caring, giving and nice. Such that<br />

on the outside people are envious of the<br />

man or woman with whom they are in<br />

a relationship with not knowing that<br />

these people are going through mental<br />

and emotional stress and hell on earth.<br />

This goes to show that looks and acts of<br />

kindness could be deceptive. Knowing<br />

and studying people critically before<br />

committing to a relationship with them<br />

is very essential and could be lifesaving<br />

in the long run. Though women are more<br />

culpable when it comes to judging an<br />

‘ideal man’ by how they feel and how he<br />

treats them early on in the relationship,<br />

most abusers actually make their victims<br />

feel good in the beginning and that is<br />

why when they begin to show their true<br />

colours, the victim’s brain cannot put the<br />

two together. Abusers know they are<br />

abusers and they understand what they do.<br />

It is either they enjoy it or derive some sort<br />

of control from it while some of them use<br />

abuse as a means of revenge for long-held<br />

bitterness of some wrong done to them<br />

when they were young which must have<br />

left a hole in their own concept of self.<br />

Since this problem is no respecter of<br />

nationality, I assume that so many societies<br />

around the world are faced with this evil<br />

and I am very happy about the steps that<br />

the Lagos state government is taking to<br />

see to it that this evolving norm is stifled<br />

and not given any breathing space at all.<br />

But there is little that the government can<br />

do without the support of all citizens. The<br />

truth is that domestic violence affects all<br />

of us in one way or another and when we<br />

directly or indirectly keep quiet about<br />

it or act indifferently about it, we are<br />

inadvertently saying that it is okay and we<br />

all know that it is not okay. Your beloved<br />

daughter or son could be a potential<br />

domestic violence victim. Everyone is<br />

a dignified being irrespective of race or<br />

status and should be treated as such. We<br />

are our own brothers’ keepers so why then<br />

do we blame victims on social media when<br />

they come up to say their stories? These<br />

people are already down and there is no<br />

need hitting someone who is already down.<br />

The legal system in Nigeria is weak. This<br />

might be a statement that is audacious but<br />

true. Abusers who are released come out in<br />

the open without any remorse and go for<br />

the next victim with some show of victory<br />

and we believe that nature has to take its<br />

course.<br />

I stand with every victim of abuse<br />

reading this in one way or the other. You<br />

are valuable, you stand sure and what<br />

your partner or abuser does or does not<br />

do is separate from who you are. You do<br />

not deserve any of what you are going<br />

through and I am certain that you have<br />

it within you; the strength to say it is<br />

enough and also stand up for others going<br />

through same or similar situations. Report<br />

to relevant authorities and never allow<br />

your mind and your innermost core to be<br />

broken. Get help and know that whatever it<br />

is, this phase shall pass.<br />

Oludara<br />

Ogunbowale<br />

Oludara<br />

Ogunbowale is a<br />

young woman who<br />

is<br />

passionate about the<br />

the development of the society through<br />

bringing to the fore,issues that are of<br />

concern to the physical and mental<br />

well-being of every individual member<br />

of the society. She believes in having<br />

values that help drive the sanctity of<br />

life. She loves to read, write, talk and<br />

watch movies.....PerspectEve....the<br />

world as it should be...


RELATIONSHIP<br />

mimi adeyemi<br />

4<br />

I have always said that marriage is a<br />

team work. It can’t stand without the<br />

other pillar trust me. For any marriage<br />

to work or fail, it takes two people. We<br />

understand that these two people are<br />

completely from different backgrounds<br />

with different beliefs(not religion this<br />

time) so they must meet at a mid point<br />

to make the relationship work.<br />

Below are the 4 modes that could kill a<br />

marriage<br />

1. Flight Mode : This is when<br />

you flee the scene when you and your<br />

partner have a misunderstanding. Don’t<br />

ever avoid talking about issues in your<br />

marriage. Build the habit of talking about<br />

your relationship. Let out everything<br />

bothering you about the relationship.<br />

Don’t be afraid to discuss your issues.<br />

Don’t move away from your spouse. Don’t<br />

avoid the interaction between you and<br />

your spouse. If you do that, you are on a<br />

flight mode.<br />

YOU &I<br />

www.mimiadeyemi.com<br />

@mimiadeyemi<br />

Modes That Could<br />

Kill Any MARRIAGE<br />

2. Fight Mode: This is when you get<br />

into an argument when you are trying<br />

to talk about an issue. Talking about an<br />

issue shouldn’t lead to a fight. When you<br />

talk about your relationship, you want to<br />

make it better. This mode comes up in an<br />

arguement and in a discussion. Fright<br />

mode is a result of fight mode and flight<br />

mode. When fight regularly, you tend to<br />

run away from discussions that will lead<br />

to a fight, then you are already in a fright<br />

mode. These two modes (fright and fight)<br />

are about fear.<br />

3. Right Mode: This is the mode<br />

where each party in a relationship believes<br />

he/she is right. It’s a refusal to be wrong.<br />

So when you think you are always right,<br />

you can never change. Until you are open<br />

to learning and changing your views<br />

about being right all the time, you are<br />

never going to change your ways. This<br />

is very dangerous for your relationship.<br />

The danger with the right mode is that<br />

you are unwilling to listen to the opinion<br />

of others. It shows your stubbornness.<br />

Relaxing your right mode is helping your<br />

process of effective communication with<br />

your spouse.<br />

4. Spite Mode: This is when you<br />

decide to show how much you are angry<br />

by throwing tantrums. It’s a mode of<br />

getting back at the other party. It’s about<br />

proving a point that hurts the other<br />

person. This mode is dangerous. It can<br />

keep you spinning around and around on<br />

a spot and not yielding a positive result.<br />

Having talked about the 4 modes that<br />

could kill a marriage, here are 2 modes<br />

that could keep your marriage for good.<br />

1. Sight Mode: This is about keeping<br />

a vision of where the relationship is<br />

headed. It keeps you out of where you<br />

are now and makes you fight for where<br />

you are headed. It keeps you out of your<br />

fears and takes you to a higher place. This<br />

mode makes you believe that something<br />

can change. This is a positive mode which<br />

can help build your marriage.<br />

2. Unite Mode: This mode brings the<br />

two of you together. It makes you a team.<br />

Marriage is not about two people with so<br />

much ego. It’s about two strong people<br />

willing to make things work regardless<br />

of the obstacles they encounter along the<br />

way. It’s about having each other’s back. It’s<br />

about being a team. You can overcome the<br />

killing modes by lowering your reactivity<br />

when issues come up.<br />

I pray that God will give you wisdom to<br />

manage your marriage appropriately IJN.<br />

Credit: Lee H.Baucom, Ph.D<br />

Mimi Adeyemi is a Sales & Marketing<br />

professional with over 10 years experience.<br />

She has good insight of shopper and<br />

consumer behaviour. She has been privileged<br />

to build and nurture new brands to<br />

achieving a sustainable growth.<br />

She is the CEO of Studio612, a full fledge<br />

Photograhy and videography studio located<br />

in Lekki, Lagos. She is also a blogger, writer<br />

and publisher of Family3ree Magazine.<br />

She holds a degree in Mass Communications<br />

and a diploma in Theatre Arts from<br />

University of Jos. She is an affiliate member<br />

of National Institute of Marketing, Nigeria.<br />

She is the brain behind Mimi Adeyemi's<br />

Blog, a relationship and Marriage blog.<br />

www.glamsquadmagazine.com 21

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